Marketing & Sales Manager DACH (Germany, Austria, Switzerland)
3 days ago
Warwick
Job Title: Marketing & Sales Manager DACH (Germany, Austria, Switzerland) Salary: £40,000 £45,000 per annum dependent on experience Contract: Full-Time Location: Warwick Hybrid 23 days per week in the office Overview An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland). This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences. Key Responsibilities Regional Strategy & Leadership Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management Build and develop a regional team over time, including hiring, coaching, and performance management Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities Marketing Strategy, Research & Execution Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity Translate insights into effective positioning, messaging, and campaign strategies Localise and optimise marketing channels including digital, email, paid media, content, and offline materials Collaborate with wider teams to adapt and scale campaigns for the DACH region Establish effective performance tracking and reporting, even in limited data environments Sales Growth & Account Management Drive revenue growth across eCommerce and regional sales channels Manage and develop key accounts and strategic partnerships Align marketing activity with commercial outcomes through targeted sales activation strategies Oversee and optimise the full customer journey from acquisition to retention Partnerships & Market Presence Develop relationships with industry partners, ambassadors, and key stakeholders Identify and manage participation in relevant trade shows, exhibitions, and events Plan and deliver regional campaigns, events, and presentations to internal and external audiences Product Launches Lead regional go-to-market strategies for new product launches Ensure messaging, pricing, and channel strategies are tailored to local markets Coordinate cross-functional launch activity Gather and report market feedback to inform future product development Reporting & Analysis Monitor and report on regional marketing performance, sales results, and pipeline activity Produce clear, data-driven insights to support decision-making Track competitor activity, pricing strategies, and market trends Key Requirements Proven experience in a senior marketing and sales role, ideally within the DACH region Strong background in marketing strategy, research, and campaign execution Demonstrated success in driving revenue growth within an established market Experience building, leading, and developing teams In-depth understanding of DACH business culture and market dynamics Fluent German and strong English communication skills Analytical mindset with the ability to make informed decisions using incomplete data Strong stakeholder management and presentation skills Desirable Experience Experience within hardware, SaaS, construction, or related industries Knowledge of eCommerce platforms, CRM systems, and marketing automation tools Understanding of SEO, PPC, CRO, and paid social channels Experience launching products into European markets Additional European language skills Package & Benefits Competitive salary Hybrid working model Pension and private healthcare 25 days annual leave plus bank holidays Enhanced parental leave Share scheme Professional development opportunities Additional employee perks and benefits TPBN1_UKTJ