Social Media Manager & Creative Strategist (Freelance or contract)
51 minutes ago
London
We're looking for a creative, strategic, and data-driven Social Media Manager & Creative Strategist to lead the Land Of Opportunity Campaign's content creation and digital presence across platforms (Freelance or Contract). This person will manage the end-to-end content lifecycle, from ideation and production to publishing and performance analysis - with a clear focus on audience growth and engagement. The ideal candidate lives and breathes content, understands platform algorithms (Instagram, TikTok, YouTube, LinkedIn, etc.), and has a proven track record of building and scaling digital audiences. Key Responsibilities: - Produce high-performing content—posts, reels, carousels, infographics, and more—for X, LinkedIn, and Instagram - Manage and optimize all digital and social media platforms - Design and execute content calendars and growth campaigns - Leverage trends and platform algorithms for organic reach - Analyse performance metrics and continuously improve strategies - Stay updated on content trends and algorithm updates Requirements: - 2+ years in content creation, digital marketing, or social media strategy - Proficiency in tools like Canva, Adobe Suite, CapCut, or Final Cut - Understanding of SEO, social algorithms, and audience psychology - Strong copywriting and storytelling skills - Analytical mindset with experience using analytics tools (Google Analytics, Meta Insights, etc.) - Entrepreneurial mindset - comfortable taking initiative and experimenting Bonus Skills: - Experience with paid ads and growth hacking techniques - Background in influencer partnerships or community building - Technical skills like basic HTML or CRM experience