Ecommerce Manager
5 days ago
Worcester
Ecommerce Manager • Location: Evesham, Worcestershire, • Salary: £45,000 - £50,000 per annum Day-to-day of the role: • Plan and deliver digital campaigns aligned to trade calendars, promotional cycles, and commercial priorities., • Manage a content calendar focused on product launches, availability, promotions, and customer needs., • Create or oversee trade-focused copy, imagery, and supporting content, working collaboratively with marketing colleagues., • Test and optimise campaigns, landing pages, and messaging to improve engagement and conversion., • Track ecommerce channel and campaign performance, providing actionable insights to stakeholders., • Manage and optimise ecommerce platforms such as Shopify, WooCommerce, and/or WordPress., • Oversee third-party app and plugin integrations, and work with developers or agencies for technical changes., • Plan and manage lead generation campaigns targeting trade, wholesale, and foodservice audiences., • Manage budgets and performance against key metrics like CPA, ROAS, and revenue targets., • Grow and segment CRM and email databases to support commercial communications and promotions., • Take ownership of the full customer journey from first interaction through to repeat ordering., • Minimum of 3 years’ experience in ecommerce and/or digital marketing, including managing ecommerce platforms., • Experience in a B2B or trade ecommerce environment, preferably within frozen food, FMCG, or foodservice., • Expertise in Shopify, WordPress, and/or WooCommerce., • Hands-on experience with paid campaigns across platforms like Meta and Google Ads., • Proficiency in email marketing platforms such as Klaviyo or Mailchimp., • Knowledge of analytics tools including GA4 and Google Search Console., • Solid understanding of SEO within a product-led, trade-focused environment., • Ability to produce and manage accurate, commercially focused content at pace.