247 Best true care Jobs in London (April 2026)

Country Manager

16 days ago

City of London

Founding Country Manager, Germany The one who makes it mean something new. Healf means something powerful in the UK. Number one on the FT1000. Half a million regular customers. A brand that people trust with their health across EAT, MOVE, MIND, SLEEP. A network of world-class experts behind every product and every category. None of that transfers automatically. Germany thinks differently about health. More sceptical. More evidence-driven. More institutional. The Apotheke system, dm, Rossmann. These are deeply trusted. A British wellness brand that arrives with lifestyle marketing and lifestyle language will be ignored. But a British wellness brand that arrives with genuine expertise, clinical credibility, and products validated by the best practitioners in every discipline? That is something Germany doesn't have. Your job is to make Healf mean something real in this market. Not to translate the UK playbook. To discover what Healf becomes when it meets a consumer who demands proof. This is a founding role. What you build in Germany becomes the blueprint for every market that follows. The decisions you make, the positioning you find, the operating model you prove will be studied, repeated, and scaled as Healf goes from one country to many. You are not launching a regional operation. You are defining how a generational company goes international. The bar for this role is as high as any at Healf. Healf is Europe's fastest-growing company. Number one on the FT1000, number one on the Sifted 100. From £1m to over £100m in under three years, with a small, talent-dense team and an electric culture with day one founder intensity. Now we're aiming for £1bn in the next three. We curate the world's best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP. That's the first chapter. The next chapter is harder and more interesting. We are moving from one market to many, from e-commerce to a technology platform, and from curating wellbeing to defining it. We are a health company, so we think we should act like one. At its fullest expression, Healf redefines what wellbeing means for tens of millions of people. Why this role is Healf Germany is the proof that Healf is an international company, not a British one. Most international expansions fail because they translate. They take what worked at home, localise the language, adjust the logistics, and expect it to land. In wellness, that fails faster than most. Health is personal, cultural, and deeply tied to trust. What earns trust in London does not automatically earn trust in Berlin or Munich. Healf has something most wellness brands don't: a network of world-class experts across nutrition, movement, sleep, and cognitive performance who validate the products, shape the categories, and bring genuine clinical and scientific authority. In the UK, that expertise sits behind the brand. In Germany, it should be the brand. The German consumer doesn't want to be inspired. They want to be convinced. Expertise and evidence are how you convince them. You will have extraordinary support. The central growth engine in London handles acquisition, conversion, and commercial infrastructure. The expert network gives you credibility that money cannot buy. The product catalogue is proven. The investment is committed. What you do not have is a playbook. Nobody has built what Healf is trying to build in Germany. The category doesn't exist there yet. You have to create it. And because this is the founding market, what you create becomes the model for every market that follows. Every process, every partnership, every lesson will be studied and repeated. That is why the bar is so high. The first country manager doesn't just launch a market. They set the standard for how Healf scales internationally. What you will own → The brand in Germany. Not a translation of the UK. A reinvention for a market that thinks differently about health. You define how Healf earns trust with the German consumer, leading with the expert network, the evidence base, and the clinical authority that makes Healf a health company, not a lifestyle brand. → The expert and practitioner network in-market. Find the German nutritionists, trainers, sleep scientists, and health practitioners who are world-class and align with Healf's standards. Build relationships that give the brand local authority. In Germany, expertise is the go-to-market strategy. → The community. The biohacker in Berlin who already tracks their sleep on a Whoop. The longevity-obsessed runner in Munich. The functional medicine practitioner with a growing following. Find the people who already embody the Healf philosophy, give them a reason to care, and build outward from them. The brand travels through people, not through ad spend. → The P&L. You own the numbers. Revenue, margin, customer economics. You make the trade-offs between investment and efficiency. The central growth engine gives you leverage. You decide where to deploy it. → The operations on the ground. Supplier relationships, logistics, regulatory requirements, product localisation. You have support from London, but you are the person in-market making it run. → The blueprint. This is the founding market. Every decision you make, every partnership you build, every lesson you learn becomes the template for every market after Germany. You are not just proving Healf works outside the UK. You are proving how it works outside the UK. That distinction is the difference between a country launch and a company-defining contribution. What you will have built in a year → A brand position in Germany that is distinctive, credible, and earns trust with a consumer who demands evidence → A network of experts and practitioners who give Healf genuine authority in-market → A growing community of advocates who spread the brand through credibility, not marketing → A functioning commercial operation with real revenue, real customers, and clear unit economics → A documented, repeatable international expansion blueprint that makes the next market launch faster and more confident → Proof that Healf's model travels Why you're Healf You have built something in Germany. Not managed a regional P&L from a distance. Been on the ground, in the market, building relationships, solving problems, making something work that didn't exist before. You know the German business landscape because you've operated inside it. You understand how trust works in this market. You know why a German consumer reacts differently to health claims than a British one. You know the role of expertise, evidence, and institutional credibility. You have an instinct for what will land and what will feel like noise. You think like a brand builder, not a marketer. You understand that a brand is not a campaign. It is the accumulation of every interaction, every expert endorsement, every product experience, every community touchpoint. You build brands through relationships and credibility, not through spend. You move like a founder. You don't wait for briefs, approvals, or permission. You see what needs doing and you do it. The first year of a market launch is relentless and you find that energising, not exhausting. You can hold fifteen things in your head and make a decision on each one before lunch. You are commercially sharp. You own a P&L and you take that seriously. You understand unit economics, customer lifetime value, and the trade-offs between growth and efficiency. Brand and numbers are not separate disciplines to you. They are the same discipline. You are exceptional. This is not false modesty. The founding country manager sets the bar for every market leader who follows. You have a track record that speaks clearly. The things you have built, the pace you moved, the trust you earned. People who have worked with you would describe you as one of the best operators they have known. That is the level this role requires. Wellness is personal for you. This is not a convenient sector. You care about health, you are curious about what works, and you believe that expert-led, evidence-driven wellbeing is genuinely better than what most of the market offers. Show us → Something you built from zero in Germany or a comparable European market. What was the state when you started, what did you build, and what does it look like now? → A moment where you earned trust with a sceptical audience. How did you do it and what did you learn? → A brand or community you built through relationships rather than advertising. What was the strategy and what made it work? → Evidence you can move at startup speed while holding multiple workstreams simultaneously. → Something that tells us wellness is personal for you, not just professional. The deal Competitive base plus meaningful equity for the right person. We ask a great deal of the people who work here. We expect full ownership and a genuine commitment to give this chapter everything you have. In return, we will give you the same: everything we have, invested in your growth, your wellbeing, and the defining skills of the next decade. We have built the fastest-growing company in Europe with a team small enough that every person in it shapes the outcome. That is still true today. The next person we hire will change the trajectory of the company. If the most important work of your career is ahead of you, this is the place to do it. One question Include your answer in your CV or cover letter attachment when you apply. Healf is launching in Germany. You have the UK product catalogue, world-class expert partnerships across every discipline, the FT number one ranking, and investment. The German wellness consumer has dm, Rossmann, the Apotheke system, and deep scepticism toward lifestyle brands. How does Healf earn trust in this market? What is the first thing you do and why? 200 words. Plain English. No decks. Show us how you think.

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