Director Pricing Rack Marketing
5 days ago
Dallas
Korn Ferry has partnered with our client on their search for the role, Director Pricing Rack Marketing. The Company HF Sinclair Corporation (HF Sinclair) is an evolving energy company with an enduring family of brands. From refining to midstream to marketing, we provide traditional and renewable fuels and lubricants for planes, trains and automobiles – plus other essential products such as asphalt, roofing material and components for medicines and cosmetics. Based in Dallas, Texas, HF Sinclair operates across the U.S. with seven complex refineries and also have production facilities in Canada and the Netherlands. With more than 5,000 employees, we export products to more than 80 countries. Established in March 2022 as a result of the acquisition of Sinclair Oil LLC by HollyFrontier Corporation, HF Sinclair has: • More reach to support the everyday needs of consumers;, • More value for our customers, employees, communities and shareholders as a result of safely operating with an environmental, social and governance mindset and;, • More strength for the communities in which we live, work and serve. Today, HF Sinclair: • Manufactures and sells high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel, specialty lubricant products, and specialty and modified asphalt., • Owns and operates refineries and/or renewable diesel facilities in Kansas, New Mexico, Oklahoma, Utah, Washington and Wyoming., • Markets and distributes motor fuel to consumers via more than 1,600 independent Sinclair branded stations in 30 American states., • Produces low carbon renewable diesel from multiple feedstocks including vegetable oils and animal fats., • Produces base oils and other specialized lubricants in the U.S., Canada and the Netherlands and exports such products to more than 80 countries., • Owns a 47% limited partner interest and a non-economic general partner interest in Holly Energy Partners, L.P. (NYSE: HEP), a midstream petroleum products and crude oil transportation, terminalling and storage company. Purpose of the Position The Director, Pricing Rack Marketing will be responsible for developing and leading the company’s national fuel pricing strategy across all brands, regions, markets, and channels. This role drives profitable growth by balancing competitive market positioning with disciplined margin management. The National Pricing Director oversees the Gravitate Pricing Engine (GPE), ensuring data-driven pricing execution that adapts to real-time rack movements, market volatility, and regional dynamics. Collaborating closely with sales, supply, operations, and commercial teams, this position ensures that branded and unbranded pricing strategies work in tandem to optimize total enterprise profitability. Key Responsibilities • Strategic Leadership: Own and execute the national pricing vision - driving profitability, competitiveness, and alignment between corporate strategy and regional execution with clearly identified strategies regionally to capture maximum margin and leverage our strategic footprint., • Gravitate Pricing Engine Oversight: Lead the development, calibration, and continuous optimization of the Gravitate Pricing Engine, ensuring adaptive responses to rack movements, competitive shifts, and demand signals., • Margin & Market Management: Monitor national GPE performance to identify trends, margin pressures, and opportunities across Gasoline and ULSD; recommend strategic adjustments to sustain target margins., • Branded vs. Unbranded Strategy: Manage the balance between brand equity protection and market responsiveness, ensuring both channels operate cohesively within overall profit objectives., • Cross-Functional Collaboration: Partner with Sales, Supply, Operations, and Commercial teams to align pricing actions with cost structures, inventory positions, and competitive conditions., • Analytical Governance: Establish pricing frameworks, thresholds, and guardrails to ensure consistency, transparency, and accountability across all regional pricing operations., • Vendor Relationship Management: Oversee key pricing and market intelligence vendor partnerships - including OPIS, DTN, Gravitate, and MarketView - managing contracts, renewals, and data integrity to ensure accuracy, continuity, and cost efficiency., • Performance Reporting: Deliver clear, data-driven insights and executive-level reporting on pricing trends, differential compression, and optimization outcomes., • Market Intelligence: Stay ahead of market developments, including rack volatility, DTN integrations, gravitate future releases, and competitor dynamics, to inform proactive pricing adjustments., • Leadership & Development: Mentor and guide regional pricing analysts to enhance analytical capability, decision quality, and alignment with enterprise strategy. Supervises the work of at least 3 professional staff members., • Special assignments or tasks assigned to the employee by their superiors, as determined from time to time in their sole and complete discretion. Key Deliverables • Monthly Optimization Reviews: Quantify pricing optimization impact by product and region, identifying realized margin gains or compression drivers., • Branded vs. Unbranded Margin Management: Maintain strategic spread discipline while capturing incremental value through unbranded optimization., • Rack Responsiveness: Ensure GPE-driven price alignment of major rack movements to sustain competitive positioning., • Differential Compression Analysis: Track and report monthly shifts in price differentials between branded and unbranded products, highlighting optimization outcomes., • Performance Dashboards: Publish regional pricing and margin dashboards to give leadership real-time visibility into market behavior and profitability., • Strategic Refresh: Conduct quarterly strategy reviews and annual pricing overhauls to align market tactics with evolving corporate and market objectives. The Candidate Experience and Professional Qualifications • A minimum of 12-15 years of job-specific work experience. Skills and Competencies • Critical thinking, strategic mindset, analytical with the ability to translate that into action., • Pricing experience a plus. Education and Accreditation • Bachelor’s degree in business or related field, or equivalent work experience is required., • Master of Business Administration (MBA) preferred. SE: 510782537