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About us: NYC IVF is a growing boutique fertility clinic in the heart of Manhattan. Our mission is to provide individualized, personal care to all our patients. Our luxurious 5th ave location welcomes patients and our in house lab and operating room ensures they never have to leave the comfort of our clinic for treatment. Our testimonials and success rates speak for themselves but we need someone who can effectively promote our value proposition. To Apply: Please submit a resume along with a portfolio (any size, any content type) Responsibilities: We are looking for someone to independently manage all aspects of our marketing in house. Successful candidates are those who are strong in both creative and analytics. Digital Coordinate with our Google Ads/Analytics team to manage and optimize paid ads and keywords Continually optimize SEO and website Create and post new social media content through IG, FB, and Twitter Create newsletters and blog post for our website based on social media research (as above) and scientific research - specifically, breaking down complex procedures into digestible posts Creative Plan campaigns for content on various social media Film videos and take photographs for our online platforms Plan and execute new ideas to engage target demographic, such as in person events Strategy & Analytics Effectively communicate and report analytics and progress to stakeholders Follow and search for trends in IVF (conversations online, frequent questions) to generate original content and campaigns Diagnose current media strategy and develop new strategies to create a clear path forward for increasing patient acquisition Eligibility: Video and photo editing experience Experience in leading digital marketing and analytics Experience in graphic design is a major plus, but we also have templates Motivation to grow our online presence, find ways to translate that to patient volume, and help more people realize their goal of becoming parents Eagerness to learn and write about our field An excellent candidate will have/develop a strong knowledge of our field of work and our clinic Ability to work independently Location: Must be able to come into our Midtown office 2-3 times per week for generating content Otherwise timing is flexible! Compensation and benefits: Salary range $50k depending on skills. Incentive plan based on patient volume generation with a goal of approximately $30k ($80k in total compensation with potential upside depending on performance) Complementary services at our clinic* Tuition assistance* Opportunities for career advancement with our company *Additional eligibility applies

We are seeking a dynamic and innovative Social Media Director to lead and elevate our brand’s presence across all social platforms. As the Social Media Director, you will be responsible for developing a comprehensive social media strategy, creating engaging content, managing our social media team, and driving results that align with business objectives. You’ll be the voice of our brand online, working to increase visibility, enhance audience engagement, and grow our follower base. This role requires a strategic thinker with a passion for digital marketing, creativity, and proven experience in social media management. Key Responsibilities: Develop and implement the overall social media strategy to support brand awareness, engagement, and lead generation. Lead a team of social media managers, content creators, and designers to produce compelling content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). Create and curate high-quality, engaging content (visuals, videos, and copy) that aligns with brand identity and resonates with target audiences. Manage day-to-day social media activity, including content posting, audience interaction, and community engagement. Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to improve results and meet KPIs. Stay current on emerging social media trends, tools, and best practices to keep the brand competitive and relevant. Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure a cohesive brand message. Manage social media advertising budgets, including campaign planning, execution, and optimization. Develop influencer marketing strategies and partnerships to extend brand reach and drive growth. Engage with followers, respond to comments, and manage any social media crises or issues that arise. Continuously analyze social media insights and data to make informed decisions and recommendations. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in social media management, with a track record of success in growing and engaging audiences. Proven leadership experience managing social media teams. In-depth knowledge of social media platforms, analytics tools, and advertising strategies. Strong understanding of digital marketing, content strategy, and audience segmentation. Exceptional communication, copywriting, and editing skills. Creativity with a sharp eye for design and attention to detail. Ability to work in a fast-paced, collaborative environment. Experience with influencer marketing and building partnerships. Strong analytical skills with the ability to interpret data and turn insights into action. Experience in managing social media ad campaigns and budgets. Benefits: Competitive salary Health, dental, and vision insurance 401(k) with company match Flexible working environment Opportunities for professional development and career growth