Go-to-Market Manager
3 days ago
Costa Mesa
Job Title: Go-to-Market (GTM) Manager About us: OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers. Key Responsibilities 1. Market Insights & Opportunity Mapping • Leverage U.S. market and category data (Amazon, TikTok, retail, etc.) to identify whitespace and high-potential supplement categories, • Conduct audience segmentation, consumer interviews, and insight synthesis to define MVP (Minimum Viable Product) and prioritize opportunities, • Translate macro trends into actionable product/brand strategies 2. Product Development & Positioning • Lead product definition including formula, packaging, naming, and compliant labeling, in collaboration with R&D and supply chain, • Own product story: define core positioning, functional claims, visual identity, and educational narratives, • Collaborate with legal, regulatory, and QA to ensure product meets U.S. market compliance standards 3. Launch Strategy & Commercial Planning • Build go-to-market plans including pricing strategy, DTC vs. Amazon positioning, creator/influencer activation, and retail roadmap, • Design content-led conversion journeys across social media, landing pages, and third-party platforms, • Define launch timelines, success metrics, and coordinate marketing, sales, and creator teams to ensure on-time execution 4. Growth Performance Ownership • Own GMV, gross margin, ROI, and CAC metrics for new product launches, • Monitor post-launch performance across platforms (TikTok Shop, Amazon, iHerb, DTC, etc.), identify bottlenecks, and optimize strategy, • Build scalable GTM playbooks that enable repeatable success across product lines Qualifications & Requirements Must-Have • 3+ years of experience in brand, growth, or product marketing roles at consumer brands (CPG, wellness, or beauty preferred), • Proven track record of launching new products in the U.S. market across multiple channels (Amazon, DTC, retail, or TikTok), • Strong grasp of U.S. consumer behavior, especially in wellness, supplements, or lifestyle categories, • Data-literate: able to work with GMV, CVR, CAC, repurchase rate, search rank, etc. to drive product and marketing optimization, • Experience working in a fast-growing U.S. DTC startup (e.g., Ritual, Goli, O Positiv, Olly), • Knowledge of Amazon analytics tools, influencer seeding strategies, and U.S. compliance labeling, • You are a consumer-obsessed builder who thrives on identifying unmet needs and translating them into high-velocity launches, • You’ve worked in environments where brand positioning + content + channel execution need to move in lockstep, • You are comfortable with ambiguity, love wearing multiple hats, and want to shape the trajectory of a fast-growing brand in the U.S. market