Brand Marketing Manager, Easton
14 days ago
Thousand Oaks
Job Description Title: Brand Marketing Manager, Easton Department: Easton Brand Marketing Position Reports to: Director of Brand Marketing, Easton Location: Thousand Oaks, CA or St. Louis, MO FLSA Status: Exempt Hybrid Schedule- 3 days in office, 2 days from home General Overview: The Brand Marketing Manager will be a key member of the Easton Brand Marketing team. This individual will be responsible for leading various day-to-day brand marketing projects, product launch initiatives and ECOM/DTC support. Ideal candidate has working knowledge of baseball, fastpitch softball and slow-pitch softball as well as the sporting goods industry and experience driving strategic brand marketing initiatives. Duties & Responsibilities: • Supports ‘Go-to-Market’ initiatives and product launches including, but not limited to:, • Marquee and priority product launches annually, • Secondary product releases annually, • Content creation (brainstorming, planning and execution) of various photoshoots, • Product and marketing messaging/positioning, • Social Media, influencer/ambassador network and experiential marketing support, • Brand Event activations – College World Series, Little League World Series, Sales Meetings, Trade Shows, etc., • Works closely with extended marketing department and cross-functional departments (product, sales, ops, etc) to support brand initiatives and activations., • Leads creative services and project management workflow to ensure accurate and timely execution of all team projects., • Maintains Master Marketing Calendar, ensuring activation dates are accurate and aligned with creative content flighting., • Provides retail marketing and sales support – ECOM (Easton.com & Amazon) as well as strategic retail account., • Assists with annual catalog production and studio photography., • Owns and manages online marketing asset library., • Brand team lead for slow-pitch vertical – product launch calendar, content creation and marketing deliverables., • Other duties as assigned. Education & Experience • Bachelor’s degree or equivalent work experience required., • Minimum 5 years’ experience in Marketing (Brand Marketing, Events, Grassroots, etc.)., • Strong verbal and written communication skills required., • Extremely detail and deadline orientated., • Excellent organizational skills., • Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint., • Project management platform experience (Wrike, Asana, Basecamp, etc.)., • Ability to network and utilize internal and external resources., • Comfortable working in a fast-paced team environment., • Able to set priorities, execute, and follow them through., • Advertising/production knowledge and sports experience preferred., • Agency background/knowledge preferred., • Ability to travel 20% Rawlings Sporting Goods Total Compensation Package: The health, well-being and financial stability of our employees are a high priority to us. Our benefit plan includes competitive compensation and a full range of life and career enhancing benefits. We offer the following benefits to all full-time employees: • Comprehensive medical/dental/vision plans, • Company paid life and disability insurance., • Paid Parental Leave, • Employee Assistance Program., • 401k (fully vested immediately) with Company match., • Paid time off, • Paid holidays, • Opportunities for advancement, • Employee Discount Program This job description does not list all the duties of the job. Position may be required to perform other duties as needed.