Sr Social Media Manager
3 days ago
La Puente
Job Description Social Media Strategy & Ownership • Own and lead the overall social media strategy across all platforms (Instagram, TikTok, Facebook, YouTube, emerging channels)., • Define channel roles, content mix, cadence, and platform priorities aligned to brand and business goals., • Establish short- and long-term social roadmaps tied to campaigns, launches, and seasonal initiatives., • Take full ownership of high-level social decision-making and prioritization., • Own influencer strategy end-to-end, • Partner with agencies (OI, LATER), • Vet talent and approve partnerships, • Own briefs, creative direction, and KPIs, • Oversee ambassador programs with outside partner, • Analyze performance and optimize partnerships, • Directly manage and mentor the Social Media Manager., • Set clear expectations, workflows, and success metrics for execution., • Review content calendars and plans at a high level to ensure alignment with strategy., • Serve as the senior social media voice in cross-functional meetings and vendor meetings., • Own all social media reporting and executive-level recaps., • Forecast growth, engagement, and performance based on historical data and upcoming initiatives., • Translate data into clear insights, recommendations, and action plans., • Identify opportunities to improve reach, engagement, efficiency, and long-term brand equity., • Define and maintain a clear cadence for social reporting (e.g., bi-weekly, monthly, quarterly) based on stakeholder needs and business priorities., • Own and manage the paid social media budget in partnership with Marketing and Finance., • Set paid social priorities, allocation, and forecasting across platforms., • Oversee paid social performance and ROI., • Ensure alignment between organic and paid social strategies., • Continuously evaluate platform performance, audience behavior, and competitive landscape., • Recommend strategic shifts, testing opportunities, and platform investments., • Serve as a subject-matter expert in fashion, denim, and lifestyle social media., • Monitor industry trends, competitors, and cultural moments to inform strategy and positioning., • Proactively identify relevant trainings, conferences, and learning opportunities to support ongoing professional development and subject-matter expertise., • Maintain a strong working knowledge of AI and emerging technologies relevant to social media, applying them thoughtfully in ways that align with brand values and customer expectations., • Stay deeply connected to culture, media, and social trends, • Monitor competitors and emerging platforms, • Lead responsible adoption of AI tools for:, • Trend research, • Reporting efficiency, • Content ideation, • Partner with Creative, Brand, Digital, E-commerce, Influencer, Legal, and Operations teams, • Integrate social into campaign planning, • Support posting and scheduling during high-volume periods (ex: major campaigns, launches, pop-ups), • Day-to-day posting, • Community management, • Tactical calendar maintenance, • 7–10+ years of social media experience, with 3–5+ years in a senior or leadership role, • Required background in fashion, denim, or lifestyle brands, • Proven experience owning social strategy, forecasting, reporting, and recommendations, • Exceptional communication skills, both written and verbal., • Experience managing paid social media budgets, • Strong analytical and presentation skills, • Familiarity with social tools and analytics platforms (Sprout Social preferred) Kellwood is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.