Influencer, Account Director
20 hours ago
New York
Job Description We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising—driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms. You'll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. Whether it's identifying the right talent, negotiating partnerships, overseeing content production, or optimizing campaign performance, your role will be instrumental in shaping how brands foster meaningful connections with their audiences. Beyond execution, you'll play a role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure influencer strategies are not only relevant but also innovative and impactful. At PMG, we don't just follow trends—we create them. As an Account Director within the Influencer & Branded Content team, if you're passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what's possible in influencer marketing, this is the place to make your mark. What You Will Be Doing • Serve as the senior strategic partner for major clients, building multi-year relationships rooted in trust, innovation, and measurable success., • Champion client growth and retention, proactively identifying opportunities to expand partnerships and strengthen long-term collaboration., • Translate client goals into actionable influencer and social strategies that connect brands with creators in meaningful, impactful ways., • Lead cross-functional collaboration, ensuring alignment between influencer, creative, strategy, and delivery teams for seamless execution., • Guide the development of proposals, renewals, and expansion initiatives that position PMG's value clearly and persuasively., • Partner with senior leadership to oversee commercial health, including account profitability, forecasting, and pricing strategies that sustain long-term success., • Provide strategic oversight across markets, ensuring campaigns align with client objectives and deliver consistent excellence globally., • Mentor and empower account team members—cultivating growth, fostering curiosity, and supporting professional development., • Act as a trusted advisor to senior clients, bringing insight, creativity, and clarity to every engagement., • Represent PMG's values and culture through collaboration, transparency, and a shared passion for meaningful work. What You Will Bring • 7+ years of experience in Influencer & Branded Content, including 4+ years of leadership experience, with a bachelor's degree or equivalent work experience., • Mastery in content creation and influencer marketing strategy, leading high-impact collaborations that drive brand engagement., • Expertise in contract review and proposal development, ensuring seamless partnership negotiations and agreements., • Advanced detail orientation, overseeing execution, reporting, and compliance across large-scale influencer initiatives., • Strong proficiency in project implementation, managing end-to-end influencer campaigns from strategy to execution., • Skilled in presentation and communication, delivering strategic insights and thought leadership to stakeholders., • Deep understanding of advertising standards, client service, and relationship management, fostering successful influencer-brand partnerships., • Proficiency in influencer management dashboards and social media platforms, leveraging data to optimize campaign performance., • Extensive experience in networking and influencer marketing, cultivating key industry relationships and driving business impact., • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value., • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support., • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones., • Parental Leave: We provide paid parental leave to support your family during important life events., • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching., • Fertility and Family Support: Access fertility benefits for all team members and their spouses., • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography., • Pet Insurance: Protect your pet's health and your finances., • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being., • Commuter Benefits: Access support for travel and commuting needs, where available., • Annual Bonus: All employees are eligible for an annual bonus., • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities., • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.