Senior Digital Manager
2 days ago
New York
Senior Digital Manager \n KLG PR is seeking a strategic and hands-on Senior Digital Manager to lead and grow the agency’s digital and influencer capabilities across a portfolio of hospitality, spirits, culinary, travel, and lifestyle brands. This person will own digital strategy, campaign development, execution, budgets, performance, and client-facing recommendations across multiple accounts. \n \n The ideal candidate has a strong understanding of the full digital ecosystem, with proven experience in paid social, influencer marketing, creator seeding, and content strategy and development. They should be equally comfortable presenting strategy to a client, managing a paid media budget, negotiating with a creator, writing social copy, and jumping into Canva or CapCut to bring an idea to life. \n \n This role requires a proactive self-starter who can independently manage multiple accounts, collaborate closely with PR and account teams, and mentor junior team members. \n \n Digital Strategy & Leadership \n\n • Lead integrated digital, social, paid media, and influencer strategies across a portfolio of clients.\n, • Serve as a senior digital point of contact for clients, presenting strategy, performance, and recommendations.\n, • Translate brand and PR objectives into digital campaigns that drive awareness, engagement, community growth, and business results.\n, • Stay ahead of platform updates, social trends, creator culture, and emerging opportunities.\n, • Identify new digital opportunities and contribute to new business proposals, pitches, and campaign ideation.\n, • Help establish digital best practices and mentor junior team members.\n\n \n Paid Social & Digital Advertising \n\n • Own strategy, planning, execution, and optimization of paid social campaigns, particularly across Meta.\n, • Develop and manage paid media budgets based on campaign objectives and KPIs.\n, • Build audiences, launch campaigns, monitor performance, and optimize spend, creative, and targeting.\n, • Oversee paid amplification of organic and influencer content, including boosting and whitelisting where applicable.\n, • Analyze performance and provide clear recommendations for ongoing optimization and budget allocation.\n\n \n Influencer Marketing \n\n • Lead end-to-end influencer strategy across organic gifting, product seeding, paid partnerships, ambassadorships, and events.\n, • Source, vet, negotiate with, and manage creators across micro, mid-tier, macro, and celebrity tiers.\n, • Maintain strong relationships with creators, talent managers, agents, and industry contacts.\n, • Own outreach, negotiations, contracts, usage rights, FTC requirements, timelines, and campaign documentation.\n, • Develop and manage influencer budgets, including talent fees, usage, paid amplification, and agency costs.\n, • Develop and oversee influencer mailer and product seeding programs, including creator targeting, outreach, logistics, and tracking.\n, • Track creator performance and identify opportunities to grow successful organic relationships into paid or long-term partnerships.\n\n \n Social Media & Content \n\n • Lead social strategy and execution across Instagram, TikTok, LinkedIn, and emerging platforms.\n, • Develop content pillars, editorial calendars, platform-specific strategies, and brand voice.\n, • Write engaging, brand-appropriate social copy across platforms.\n, • Concept and oversee static, carousel, Reel, TikTok, Stories, and reactive content.\n, • Create and edit light social assets using Canva and CapCut, including graphics and short-form video.\n, • Develop content capture plans for campaigns, influencer partnerships, and events.\n, • Oversee publishing and community management to ensure consistent brand voice and engagement.\n, • Campaign & Account Management\n, • Own digital campaigns from strategy and budgeting through execution, optimization, and reporting.\n, • Manage multiple client accounts, timelines, budgets, deliverables, and priorities.\n, • Develop campaign briefs, creative briefs, influencer briefs, content plans, and strategic materials.\n, • Collaborate with PR, account, creative, and client teams to integrate digital initiatives with broader communications strategies.\n, • Support events and experiential activations through influencer strategy, social coverage, content capture, and post-event amplification.\n\n \n Analytics & Reporting \n\n • Establish KPIs and measurement frameworks based on client objectives.\n, • Track performance across organic social, paid media, and influencer campaigns.\n, • Analyze metrics including reach, engagement, audience growth, video views, clicks, conversions, CPC, CPM, and sales where applicable.\n, • Develop client-facing reports and presentations with clear insights and recommendations.\n, • Use performance data to optimize future campaigns, budgets, creators, audiences, and content.\n\n \n Qualifications \n\n • 5+ years of experience in digital marketing, social media, influencer marketing, or paid media, preferably in an agency environment.\n, • Proven experience owning digital strategy, client accounts, campaigns, and budgets, including successful Meta advertising campaigns.\n, • Strong experience managing organic and paid influencer programs, including creator sourcing, negotiation, contracting, gifting, product seeding, and mailers.\n, • Strong social media strategy and copywriting skills with a deep understanding of Instagram, TikTok, Meta Ads Manager, and emerging platforms.\n, • Proficiency in Canva and CapCut; experience with social media, influencer, analytics, and reporting tools; Sprout Social and Photoshop are a plus.\n, • Strong client management, communication, presentation, negotiation, project management, and organizational skills.\n, • Strategic, creative, and analytical with a strong understanding of social culture, digital trends, and performance metrics; comfortable working independently in a fast-paced agency environment.\n, • Experience mentoring or managing junior team members and working across wine & spirits, hospitality, culinary, travel, beauty, or lifestyle brands preferred.\n\n \n Salary: Up to $100,000 based on experience \n Benefits: Competitive benefits package \n Schedule: Hybrid, SoHo NYC \n