Senior Digital Manager
2 days ago
New York
Senior Digital Manager KLG PR is seeking a strategic and hands-on Senior Digital Manager to lead and grow the agency’s digital and influencer capabilities across a portfolio of hospitality, spirits, culinary, travel, and lifestyle brands. This person will own digital strategy, campaign development, execution, budgets, performance, and client-facing recommendations across multiple accounts. The ideal candidate has a strong understanding of the full digital ecosystem, with proven experience in paid social, influencer marketing, creator seeding, and content strategy and development. They should be equally comfortable presenting strategy to a client, managing a paid media budget, negotiating with a creator, writing social copy, and jumping into Canva or CapCut to bring an idea to life. This role requires a proactive self-starter who can independently manage multiple accounts, collaborate closely with PR and account teams, and mentor junior team members. Digital Strategy & Leadership • Lead integrated digital, social, paid media, and influencer strategies across a portfolio of clients., • Serve as a senior digital point of contact for clients, presenting strategy, performance, and recommendations., • Translate brand and PR objectives into digital campaigns that drive awareness, engagement, community growth, and business results., • Stay ahead of platform updates, social trends, creator culture, and emerging opportunities., • Identify new digital opportunities and contribute to new business proposals, pitches, and campaign ideation., • Help establish digital best practices and mentor junior team members. Paid Social & Digital Advertising • Own strategy, planning, execution, and optimization of paid social campaigns, particularly across Meta., • Develop and manage paid media budgets based on campaign objectives and KPIs., • Build audiences, launch campaigns, monitor performance, and optimize spend, creative, and targeting., • Oversee paid amplification of organic and influencer content, including boosting and whitelisting where applicable., • Analyze performance and provide clear recommendations for ongoing optimization and budget allocation. Influencer Marketing • Lead end-to-end influencer strategy across organic gifting, product seeding, paid partnerships, ambassadorships, and events., • Source, vet, negotiate with, and manage creators across micro, mid-tier, macro, and celebrity tiers., • Maintain strong relationships with creators, talent managers, agents, and industry contacts., • Own outreach, negotiations, contracts, usage rights, FTC requirements, timelines, and campaign documentation., • Develop and manage influencer budgets, including talent fees, usage, paid amplification, and agency costs., • Develop and oversee influencer mailer and product seeding programs, including creator targeting, outreach, logistics, and tracking., • Track creator performance and identify opportunities to grow successful organic relationships into paid or long-term partnerships. Social Media & Content • Lead social strategy and execution across Instagram, TikTok, LinkedIn, and emerging platforms., • Develop content pillars, editorial calendars, platform-specific strategies, and brand voice., • Write engaging, brand-appropriate social copy across platforms., • Concept and oversee static, carousel, Reel, TikTok, Stories, and reactive content., • Create and edit light social assets using Canva and CapCut, including graphics and short-form video., • Develop content capture plans for campaigns, influencer partnerships, and events., • Oversee publishing and community management to ensure consistent brand voice and engagement., • Campaign & Account Management, • Own digital campaigns from strategy and budgeting through execution, optimization, and reporting., • Manage multiple client accounts, timelines, budgets, deliverables, and priorities., • Develop campaign briefs, creative briefs, influencer briefs, content plans, and strategic materials., • Collaborate with PR, account, creative, and client teams to integrate digital initiatives with broader communications strategies., • Support events and experiential activations through influencer strategy, social coverage, content capture, and post-event amplification. Analytics & Reporting • Establish KPIs and measurement frameworks based on client objectives., • Track performance across organic social, paid media, and influencer campaigns., • Analyze metrics including reach, engagement, audience growth, video views, clicks, conversions, CPC, CPM, and sales where applicable., • Develop client-facing reports and presentations with clear insights and recommendations., • Use performance data to optimize future campaigns, budgets, creators, audiences, and content. Qualifications • 5+ years of experience in digital marketing, social media, influencer marketing, or paid media, preferably in an agency environment., • Proven experience owning digital strategy, client accounts, campaigns, and budgets, including successful Meta advertising campaigns., • Strong experience managing organic and paid influencer programs, including creator sourcing, negotiation, contracting, gifting, product seeding, and mailers., • Strong social media strategy and copywriting skills with a deep understanding of Instagram, TikTok, Meta Ads Manager, and emerging platforms., • Proficiency in Canva and CapCut; experience with social media, influencer, analytics, and reporting tools; Sprout Social and Photoshop are a plus., • Strong client management, communication, presentation, negotiation, project management, and organizational skills., • Strategic, creative, and analytical with a strong understanding of social culture, digital trends, and performance metrics; comfortable working independently in a fast-paced agency environment., • Experience mentoring or managing junior team members and working across wine & spirits, hospitality, culinary, travel, beauty, or lifestyle brands preferred. Salary: Up to $100,000 based on experience Benefits: Competitive benefits package Schedule: Hybrid, SoHo NYC