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Position: Marketing Specialist / Marketing Manager Location: Flushing, New York Employment Type: Full-time (part time availabe) Hwarak Lab is seeking a Marketing Specialist/Manager to lead the success of our first U.S. flagship store in Flushing, New York. Situated in the heart of Chinatown, the role requires a marketer who can design and execute strategies specifically targeting the Chinese community. Candidates with proven experience in driving store sales growth will be highly preferred. This role involves creating and executing impactful online and offline marketing campaigns to attract customers, achieve sales goals, and establish a strong presence in the local market. 1. Marketing Strategy and Execution Develop and implement data-driven marketing strategies targeting the Chinese community. Plan and execute campaigns on platforms popular with Chinese audiences, including Xiaohongshu, WeChat, and TikTok. Organize in-store promotions, local partnerships, and community-based events to engage and attract customers. Create and execute innovative marketing campaigns to drive revenue growth and exceed sales targets. 2. Offline Marketing Plan and execute offline marketing events and promotions to maximize foot traffic to the store. Utilize print materials (e.g., flyers, banners) and organize on-site events to enhance brand visibility. Strengthen connections with the local business district and build customer loyalty through targeted offline campaigns. 3. Content Development and Funnel Creation Build and manage content funnels across Xiaohongshu, WeChat, TikTok, Instagram, and Facebook. Lead the creation and planning of content tailored to each platform’s audience to boost brand awareness and engagement. Develop and execute content strategies optimized for the Chinese community, including social media posts, promotional videos, and app-based campaigns. Collaborate with designers to produce high-quality visual content. 4. Community Engagement and Localization Monitor trends and insights within the Flushing Chinese community and incorporate them into marketing strategies. Build and maintain local partnerships to strengthen ties with the Chinese community and enhance brand loyalty. Required: 1. Fluency in Mandarin and the ability to communicate effectively with the Chinese community. 2. Experience managing campaigns on platforms such as Xiaohongshu, WeChat, and TikTok. 3. Proven ability to develop and execute strategies that achieve sales goals. 4. Experience with both online and offline marketing campaigns. 5. Excellent verbal and written communication skills in English. Preferred: 1. Proven track record of driving store sales growth, with documented success in achieving or exceeding sales targets. 2. Experience working in a startup environment or with emerging brands. 3. Basic understanding of Korean food and culture. 4. Proficiency with tools such as Canva and Photoshop. 5. Play a pivotal role in designing and executing targeted marketing strategies for the Chinese community, directly influencing brand growth. 6. Contribute to both online and offline marketing efforts with tangible impacts on store performance. 7. Leverage your experience in driving sales to support Hwarak Lab’s ambitious expansion plan to 100+ locations. 8. Be part of a dynamic and creative work environment where your ideas and execution can directly contribute to success. 9. Competitive salary with performance-based bonuses. If you are passionate about growing a brand and making a tangible impact on Hwarak Lab’s expansion in the U.S., apply now and join our team!

I WILL GRADUATE Youth Development Program is seeking a highly organized and responsible college graduate for our full-time Administrative Assistant to support full-time managers, other employees, and office visitors by handling various tasks to ensure that all interactions between the organization and others are positive and productive. These professionals may also be referred to as Administrative Coordinators or Administrative Specialists. Duties and Responsibilities: Handling office tasks, such as filing, generating reports and presentations, setting up meetings, and reordering supplies. Providing real-time scheduling support by booking appointments and preventing conflicts. Make travel arrangements, such as booking flights and cars and hotel and restaurant reservations. Screening phone calls and routing callers to the appropriate party. Using computers to generate reports, transcribe minutes from meetings, create presentations, and conduct research. Assist in planning company events, meetings, luncheons, and employee team-building activities or special projects. Greet and assist visitors. Maintain polite and professional communication via phone, e-mail, and mail. Anticipate the needs of others in order to ensure their seamless and positive experience. Other responsibilities as assigned and required by the emerging needs of the department and company. Key Requirements: College student or recent College Graduate (minimum Associate Degree). Degree in Administration or Management. Prior administrative experience (1-2 years). Strong command of Microsoft Suite, e.g., Word, Excel, PowerPoint, etc. Google Suite; e.g. goggle docs, forms, etc. Excellent computer skills, especially typing. Attention to detail. Bilingual (Spanish/English preferred). Desire to be proactive and create a positive experience for others. Job Type: Full-time Pay: $40,000.00 - $45,000.00 per year Benefits: 401(k) Dental insurance Health insurance Paid time off Vision insurance Work Location: In person