E-Commerce Graphic Designer, AI & Automation
4 days ago
Dallas
Company: Gameday Couture (GC + SOHO Brands) Division: ShopTheSoho (Ecommerce Division) Reports To: Creative Director / Head of Photography Location: Dallas, TX (4 days in office, 1 day WFH) Overview This is not a traditional “artsy” design role. This is ecommerce production design at scale. As our E-Commerce Graphic Designer, you’ll create, adapt, and manage hundreds of digital assets that power our ecommerce ecosystem—across product imagery, paid ads, email marketing, social campaigns, and on-site experiences. The focus is on speed, efficiency, and consistency, not just creativity. You’ll use AI-driven design tools (Chat GPT,Midjourney, Figma AI, Runway, Photoshop automation scripts) alongside traditional platforms (Photoshop, Illustrator, Canva, Figma) to streamline workflows and scale output. This is a role for someone who: • Loves designing at volume (batch resizing, repurposing, and systematizing)., • Thrives in fast-paced ecommerce environments with constant new campaigns., • Stays curious and is always testing new tools, trends, and workflows to sharpen their process., • Design ad-ready graphics for Meta, TikTok, Pinterest, and emerging channels., • Repurpose creative into multiple variations, sizes, and testing formats (A/B ads, placements, vertical/horizontal ratios)., • Automate resizing, background swaps, and mockup production wherever possible., • Use AI and creative trend monitoring to generate new ad concepts quickly., • Benchmark against competitors using the Facebook Ad Library and similar resources.Email & On-Site Design, • Build branded email graphics directly in Klaviyo (training provided)., • Create modular templates that speed up campaign deployment., • Design desktop and mobile homepage hero banners, promotional graphics, and seasonal campaign elements., • Ensure every asset is formatted properly for speed, clarity, and brand consistency., • Collaborate with email/SMS marketing roles on A/B testing of creative to optimize CTR and conversions.Product Image Production, • Retouch ecommerce photography (basic cleanups, skin/garment corrections, and advanced color adjustments)., • Run Photoshop batch processes, plugins, and scripts to scale repetitive tasks., • Create PSD templates and master files for ongoing product image drops., • Ensure file naming, sizing, and optimization standards are followed for Shopify/web upload., • Manage large asset libraries in Dropbox with consistent naming conventions for fast team retrieval.Marketing Image Creation, • Build multi-team graphics, lifestyle collages, and marketing visuals for campaigns., • Ensure art placements (licensed team graphics, logos, etc.) are consistently and accurately applied to product images., • Use automation/AI tools to generate production-ready mockups for large product drops., • Optimize assets for channel-specific performance (email vs. web vs. paid ad).Systemized Design & Collateral, • Help establish a design system for the ecommerce division: templates, typography rules, sizing standards, and brand consistency guidelines., • Develop an asset production workflow that balances speed with quality., • Support occasional packaging design (mailer bags, inserts, box graphics) to extend the brand experience., • Create event collateral (posters, signage) when needed, applying the same ecommerce-first design approach. What Success Looks Like • High Output at Scale: Dozens to hundreds of assets created weekly, with repurposing and resizing built into your workflow., • Zero Bottlenecks: Design processes are automated, systemized, and repeatable., • Brand Consistency: Every single asset looks and feels like Gameday Couture + SOHO., • Performance-Driven Design: Assets are not just visually strong but tested, optimized, and tied to KPIs., • Continuous Improvement: New AI tools, shortcuts, or processes are introduced and adopted by the team. Tools You’ll Use Daily • Adobe Creative Suite: Photoshop, Illustrator, InDesign, • Canva & Figma: for speed, templates, and collaborative production, • Video: Premiere Pro, CapCut (short-form ad editing), • AI & Automation: Firefly, Midjourney, Runway, Figma AI, Photoshop scripts/plugins, • Workflow & File Management: Airtable (asset tracking), Klaviyo (email design), Slack, Dropbox Skills & Competencies We Value • Design Fundamentals: Strong eye for layout, typography, and visual hierarchy., • Production Speed: Ability to take one design and scale it into 20+ formats quickly and accurately., • Photo Editing: Retouching, recoloring, and preparing product images for ecommerce., • AI Fluency: Comfortable testing and integrating new AI/automation tools into the design process., • System Building: Experience creating templates, style guides, and asset libraries., • Attention to Detail: Pixel-perfect execution across channels., • Time Management: Juggling multiple campaigns and deadlines without sacrificing quality., • Collaboration: Clear communication with marketing, email, and creative teams., • Asset Throughput: % of assets delivered on time vs. requested., • Brand Consistency: Internal score across channels., • Ad/Email Performance: Engagement (CTR, conversions) tied to design quality., • Workflow Efficiency: Documented improvements in speed, automation, and reduced manual edits.