E-Content Specialist - Contract
hace 9 días
Raleigh
Job DescriptionDescription: Job Overview: Indie Consulting is seeking a strategically minded, detail-oriented, and highly collaborative E-Content Specialist to lead eCommerce content operations for a beauty brand. In this role, you will serve as an embedded extension of the brand team, driving the full eContent lifecycle throughout the year including: early-year strategy, asset mapping, and content supply chain planning through briefing, adaptation, syndication, and performance optimization. This is not a purely executional role. You will help support brand storytelling, define e-content ambition, and activate an agile content supply chain that uses AI, UGC creators, and retailer-specific best practices. You will operate in lockstep with brand teams, Accenture, retail media partners, and cross-functional stakeholders to ensure high-quality, retailer-compliant content is delivered on time, in full (OTIF). About Indie Consulting: Indie Consulting is a dynamic marketing partner dedicated to delivering best-in-class strategic marketing solutions for our clients. As a contractor with Indie, you’ll collaborate closely with both internal FTEs and fellow contractors, often working alongside client stakeholders, agency partners, and cross-functional teams. While you’ll operate as a contractor, you are also a representative of Indie Consulting. That means you bring a spirit of collaboration, professionalism, and strategic partnership to every interaction, acting as a thoughtful extension of both our team and the clients we serve. Requirements: Responsibilities: 1. Brand Ownership & Strategic Content Leadership • Serve as the embedded content lead for your assigned brand, acting as the day-to-day point of contact, • Maintain deep expertise on the brand’s portfolio, innovation calendar, voice, and content strategy, • Partner with the brand team to define annual creative ambition and translate brand equity into retailer-ready execution, • Conduct regular competitive assessments and category best practice reviews to strengthen brand storytelling across PDPs, • Maintain a robust tracker of all content needs, assets, timelines, and retailer requirements.2. Upstream Strategy & Yearly Planning (Q1–Q2 Focus), • Create an Annual E-Content Playbooks: Defines the e-content plan for the year, including shot lists, asset lists, content requirements, retailer needs, and key storytelling goals for product launches, • Build asset maps for all innovations and transitions across the year, • Create the Content Supply Chain Plan, defining which assets require Super Shoot vs. AI/UGC/Agile partners, • Help define and align on annual content timelines with Brand, Supply Chain, Retail Media, and Accenture, • Participate in early-year brand workshops to establish content goals and ways of working. 3. Project & Process Management • Lead the end-to-end project management process across three core phases:, • Planning & Alignment (Jan–Mar), • Optimization & Pre-Brief Readiness (Apr–Jun), • 7OA Briefing & Execution (Jul–Dec), • Manage all stakeholders (Brand, Accenture, Retail Media, Creative, Supply Chain) to keep timelines on track, • Ensure prerequisites (PIAs, KVs, MMLDs) are delivered 6 months before FDTC, • Maintain operational rigor around 7OA milestones, review cycles, and approval deadlines, • Troubleshoot bottlenecks and drive OTIF delivery4. Content Briefing + Content Excellence, • Lead the briefing process for all eContent briefs across 7OA, Retail Media, Brand Stores, Amazon A+ and enhanced content, • Translate campaign creative, asset maps, and best practices into clear, retailer-specific briefs, • Write all written content using Samantha AI and Kwery, • Work closely with, • Accenture (content assembly & syndication), • Pencil.ai (AI/static asset creation), • Creatively Squared (UGC demos, before/after, usage), • Consolidate feedback, manage revisions, and ensure final assets reflect brand standards, SEO, and retailer requirements, • Integrate performance insights and SKL updates into every brief.5. Syndication & Performance Tracking, • Manage content ingestion into KWERY/TAB with accuracy, • Oversee Accenture’s syndication to Amazon, Target, Walmart, and additional retailers, • Submit SynOps tickets for new SKUs, transitions, or corrections, • Conduct ongoing PDP audits using Data Impact or retailer dashboards, • Identify optimization opportunities and facilitate quarterly copy refresh briefs as needed, • Strong project management and organizational excellence, • Ability to balance strategic thinking with operational execution, • Familiarity with eCommerce content requirements for major retailers, • Experience managing cross-functional teams and external agencies, • Strong written and verbal communication, • Proactive problem solver with a continuous improvement mindset, • Bachelor’s degree in Marketing, Digital Media, Communications, or a related field, • Stakeholder and agency management, • Experience with hair care or health & beauty brands is a positive, • Contract/Part-time: 25-30 hours/week, • Competitive compensation aligned with experience and scope of work.