Deputy Chief Marketing & Brand Officer
hace 8 días
New York
MetroPlus Health is committed to empowering New Yorkers by uniting communities through care. We believe health care is a right - not a privilege. If you are driven by purpose, collaboration, and impact, MetroPlusHealth offers the opportunity to do meaningful work and be proud of what you accomplish every day. The Deputy Chief Marketing & Brand Officer (DCMBO) partners closely with the Chief Marketing & Brand Officer (CMBO) to advance MetroPlusHealth’s brand, reputation, and growth objectives. This role plays a critical leadership function in shaping and executing an integrated marketing and communications strategy that strengthens brand awareness, deepens trust across communities, and drives measurable business results. The DCMBO leads day-to-day marketing and communications operations, oversees media relations and social media strategy, and ensures consistent, compelling messaging across all channels. The role manages, mentors, and develops a high-performing Marketing & Communications team, works closely with external agencies and partners, and serves as a key advisor to the CMBO on enterprise-wide strategic planning, priority-setting, and decision-making. • Partner with the CMBO to develop and execute a comprehensive, integrated marketing and communications strategy aligned with MetroPlusHealth’s business goals., • Serve as a steward of the MetroPlusHealth brand, ensuring consistency, clarity, and impact across all internal and external touchpoints., • Lead the positioning and promotion of MetroPlusHealth’s product portfolio, translating complex offerings into clear, differentiated value propositions for diverse audiences., • Develop deep subject matter expertise across current products and the future product roadmap., • Lead multiple concurrent internal and external marketing campaigns that build brand awareness, trust, and loyalty across NYC’s diverse communities., • Design and deliver high-impact, data-informed marketing and communications initiatives that support growth, acquisition, retention, and revenue goals., • Drive a deep understanding of target audiences and user personas through qualitative and quantitative research, insights, and analytics., • Establish and manage an annual marketing calendar, campaign roadmap, and production schedule., • Develop and oversee an enterprise-wide messaging framework across all digital platforms, including MetroPlus.org and all official @MetroPlusHealth social media channels., • Lead broadcast, print, digital, and out-of-home advertising strategies in collaboration with internal stakeholders and external agencies., • Oversee media relations strategy, crisis communications, and issues management in partnership with internal leadership and external PR firms., • Support executive visibility efforts, including thought leadership and profile-building for the CEO and senior leadership team., • Manage owned content platforms, including blogs, newsletters, and key stakeholder communications., • Build and maintain a strong product marketing and communications infrastructure, including landing pages, interactive content, collateral, user guides, and educational materials., • Oversee social media strategy and performance, establishing KPIs and measurement frameworks to track effectiveness and optimize results., • Lead the Experiential Marketing function to develop innovative partnerships, community engagement initiatives, and memorable brand experiences., • Provide strategic leadership and oversight of MetroPlusHealth’s digital marketing technology ecosystem, including CRM and marketing automation platforms, with particular emphasis on Salesforce Marketing Cloud., • Partner with cross functional teams to leverage Salesforce Marketing Cloud for audience segmentation, personalized and lifecycle communications, campaign orchestration, and performance measurement across member and new prospect journeys., • Ensure Salesforce Marketing Cloud–enabled initiatives align with brand standards, business objectives, data governance, and regulatory requirements, including HIPAA and other applicable healthcare regulations., • Use CRM driven insights and analytics to optimize digital marketing performance, improve member engagement, and support acquisition, retention, and loyalty strategies., • Provide day-to-day leadership of the Marketing & Communications team, fostering a culture of collaboration, accountability, creativity, and continuous improvement., • Recruit, manage, mentor, and develop talent; set clear goals and performance expectations., • Manage agency relationships and external vendors to ensure quality, efficiency, and alignment with strategic objectives., • Support the CMBO in corporate-wide strategic planning, decision-making, and cross-functional leadership., • Bachelor’s degree required. Master’s degree preferred., • Minimum of 10 years of senior-level marketing and communications experience in a consumer-facing organization, with a demonstrated record of increasing brand awareness and impact., • Minimum of 10 years of people management experience, leading teams and complex initiatives., • Health insurance, healthcare, or highly regulated industry experience strongly preferred., • Proven experience managing multiple external agencies and strategic partnerships., • Experience with internal and external communications, crisis communications, and issues management., • Demonstrated success operating within complex, matrixed organizations., • Demonstrated experience leading CRM-enabled marketing strategies, including lifecycle, personalization, and audience segmentation. Experience with enterprise CRM and marketing automation platforms, with strong preference for Salesforce Marketing Cloud., • Salesforce Marketing Cloud experience preferred; certification or demonstrated expertise/comfort with the platform a plus., • Strategic brand steward with a strong sense of purpose and accountability., • Exceptional communicator able to translate complex information into clear, compelling narratives and business values., • Strong planning, project management, and execution skills with a keen attention to detail., • Highly organized, adaptable, and effective in fast-paced, high-volume environments., • Analytical, data-informed decision-maker with creative problem-solving abilities., • Empathic, inclusive leader with a passion for serving New Yorkers across diverse communities., • Collaborative, value-driven professional who models integrity, compassion, accountability, and superior performance., • Outstanding writing, editing, presentation, and executive presence skills. #J-18808-Ljbffr