Marketing Media Manager
11 days ago
New York
Job Description The Shubert Organization is America’s oldest professional theatre company and the largest theatre owner on Broadway. Since the dawn of the 20th century, Shubert has operated hundreds of theatres and produced hundreds of plays and musicals both in New York City and throughout the United States. Shubert currently owns and operates 17 Broadway theatres, six off-Broadway venues, and the Forrest Theatre in Philadelphia. Shubert delivers innovative marketing and ticket to Broadway shows via its data-fueled marketing services, robust customer data platform and ticketing technologies including: Telecharge, API distribution pipelines and private-label technology - offering unparalleled distribution and marketing to the theatre industry and beyond. Its consumer-facing brands—Telecharge for retail ticket sales and Broadway Inbound for tour operators and the travel industry—sell millions of tickets each year. JOB TITLE: Marketing Media Manager SALARY: $80,000 to $100,000 per year depending upon experience and skills. SCHEDULED HOURS: 10:00a.m. – 6:00p.m. Monday through Friday. Ability to work beyond office hours per business necessity is required. ESSENTIAL FUNCTIONS WILL INCLUDE BUT NOT LIMITED TO: Reporting to the Senior Director Marketing and Communications, the Marketing Media Manager oversees the day-to-day execution and optimization of paid marketing campaigns across email, SMS, display, and PPC channels to drive ticket sales. This role manages vendor relationships, collaborates with internal teams to pilot new campaign strategies, and ensures accurate tracking and reporting of campaign results. With a focus on efficiency and innovation, the Marketing Media Manager plays a key role in maximizing marketing ROI, supporting organizational goals and ticket sales thresholds Oversee the day-to-day management of paid marketing channels, including email, SMS, display, and PPC, across all show campaigns. • Ensure campaigns are executed efficiently, meet performance benchmarks, and align with marketing objectives., • Collaborate with the Sales and Qualification team to manage test budgets and develop new campaign product pilots., • Experiment with emerging strategies and marketing technologies to improve audience engagement and campaign innovation., • Partner with the Data Director and Business Development team to analyze campaign performance and report on key KPIs to show teams., • Provide actionable insights and recommendations to enhance future campaign performance and optimize ROI., • Manage day-to-day relationships with vendors, including Activity Stream, Adstream, Delivra, and Adstra (direct mail), ensuring alignment with campaign goals and performance standards., • Coordinate regular check-ins with vendors and resolve any issues to maintain strong partnerships., • Oversee the processing of invoice payments to media channel partners, ensuring accuracy and timeliness., • Experience:, • 5+ years of experience in digital marketing, with a focus on paid media (email, SMS, display, PPC)., • Proven success in managing multiple campaigns across diverse channels and platforms., • Technical Skills:, • Proficiency in marketing tools and platforms such as Google Ads, Meta Ads Manager, SMS marketing platforms, and email marketing tools like Delivra., • Strong understanding of campaign tracking, reporting, UTM parameters and KPI analysis using tools like Google Analytics or similar., • Project Management:, • Ability to manage budgets, timelines, and deliverables for multiple campaigns simultaneously., • Strong organizational skills with keen attention to detail in managing vendors and campaigns., • Analytical Skills:, • Experience analyzing campaign performance data and providing actionable insights., • Familiarity with A/B testing and optimization techniques to improve campaign outcomes., • Communication and Collaboration:, • Strong written and verbal communication skills to report on KPIs and collaborate with cross-functional teams., • Proven ability to build relationships with external vendors and internal stakeholders., • Education:, • Bachelor’s degree in Marketing, Communications, Business, or a related field or a combination of experience and education that displays an ability to execute the functions of the position., • Relevant certifications in paid media, analytics, or marketing platforms are a plus., • Preferred Skills:, • Experience working in the entertainment or live events industry is a bonus., • Knowledge of direct mail campaigns and partnerships with vendors like Adstra is advantageous., • Ability to create digital assets in Illustrator or Photoshop and an understanding of the specs required for successful digital campaigns. We offer a competitive salary and a superior benefits package (Paid Health Insurance by the company for employees only – employees contribute toward dependent premiums, 401(k) Savings Plan with Company Match, Pension Plan, Paid Time Off, etc.). WE ARE AN EQUAL OPPORTUNITY EMPLOYER: It has been and will continue to be the policy of The Shubert Organization, its subsidiaries, and affiliates to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, disability, genetic information, sex, gender, gender expression, sexual orientation, national origin, military or veteran status, or any other legally protected categories. We believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability, for both our employees and our business. We strongly encourage people of color, women, indigenous people, lesbian, gay, bisexual, transgender, queer and non- binary people, veterans, parents, people from marginalized communities, and individuals with disabilities to apply. As an Equal Opportunity Employer, we welcome everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. For our full statement and goals for EQUITY AND INCLUSION at The Shubert Organization, please visit Powered by ExactHire:182495