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Position: Marketing Specialist / Marketing Manager Location: Flushing, New York Employment Type: Full-time (part time availabe) Hwarak Lab is seeking a Marketing Specialist/Manager to lead the success of our first U.S. flagship store in Flushing, New York. Situated in the heart of Chinatown, the role requires a marketer who can design and execute strategies specifically targeting the Chinese community. Candidates with proven experience in driving store sales growth will be highly preferred. This role involves creating and executing impactful online and offline marketing campaigns to attract customers, achieve sales goals, and establish a strong presence in the local market. 1. Marketing Strategy and Execution Develop and implement data-driven marketing strategies targeting the Chinese community. Plan and execute campaigns on platforms popular with Chinese audiences, including Xiaohongshu, WeChat, and TikTok. Organize in-store promotions, local partnerships, and community-based events to engage and attract customers. Create and execute innovative marketing campaigns to drive revenue growth and exceed sales targets. 2. Offline Marketing Plan and execute offline marketing events and promotions to maximize foot traffic to the store. Utilize print materials (e.g., flyers, banners) and organize on-site events to enhance brand visibility. Strengthen connections with the local business district and build customer loyalty through targeted offline campaigns. 3. Content Development and Funnel Creation Build and manage content funnels across Xiaohongshu, WeChat, TikTok, Instagram, and Facebook. Lead the creation and planning of content tailored to each platform’s audience to boost brand awareness and engagement. Develop and execute content strategies optimized for the Chinese community, including social media posts, promotional videos, and app-based campaigns. Collaborate with designers to produce high-quality visual content. 4. Community Engagement and Localization Monitor trends and insights within the Flushing Chinese community and incorporate them into marketing strategies. Build and maintain local partnerships to strengthen ties with the Chinese community and enhance brand loyalty. Required: 1. Fluency in Mandarin and the ability to communicate effectively with the Chinese community. 2. Experience managing campaigns on platforms such as Xiaohongshu, WeChat, and TikTok. 3. Proven ability to develop and execute strategies that achieve sales goals. 4. Experience with both online and offline marketing campaigns. 5. Excellent verbal and written communication skills in English. Preferred: 1. Proven track record of driving store sales growth, with documented success in achieving or exceeding sales targets. 2. Experience working in a startup environment or with emerging brands. 3. Basic understanding of Korean food and culture. 4. Proficiency with tools such as Canva and Photoshop. 5. Play a pivotal role in designing and executing targeted marketing strategies for the Chinese community, directly influencing brand growth. 6. Contribute to both online and offline marketing efforts with tangible impacts on store performance. 7. Leverage your experience in driving sales to support Hwarak Lab’s ambitious expansion plan to 100+ locations. 8. Be part of a dynamic and creative work environment where your ideas and execution can directly contribute to success. 9. Competitive salary with performance-based bonuses. If you are passionate about growing a brand and making a tangible impact on Hwarak Lab’s expansion in the U.S., apply now and join our team!

Seeking an intelligent, responsible, detail-oriented person to join our private Ophthalmology practice as an Ophthalmic Technician. No prior experience necessary. On the job training will be provided. Must speak Korean and English. Must have ability to pay taxes (W-2) RESPONSIBILITIES: - Acquaints all new patients with office procedures to which they will be exposed. - Informs patients of the purpose of all tests personally performed, and how the patient will be affected during the tests. - Obtains patient history to include chief complaint, history of present illness, past history (ocular and general), family history (ocular and general), and history of allergies and medications. - Performs testing and imaging that includes: - Visual acuity - Confrontational visual fields - Stereo testing - Evaluation of motility - Pupillary function tests - Color plates - Applanation tonometry - Refractometry - Angle assessment - Dilation of pupils - ERG testing - Skin Allergy Testing - Visual field testing - Optic nerve and macular OCTs - Fundus Photos - Corneal pachymetry - Corneal topography - Assists physician with minor surgery, maintaining practice standards of sterile technique and infection control. - Maintains a smooth flow of patients to the physician. - Provides telephone support regarding ocular emergencies, prescription refills, and patient care questions. - Communicates with reception to facilitate proper patient flow. - Compliance with all practice procedures and protocols - Seeks advice from more senior staff as necessary, never performing beyond capabilities. - Maintains cleanliness in exam rooms. - Maintains backup levels of stock in exam rooms. - Maintain operating integrity of office equipment, troubleshooting and performing preventive maintenance as necessary - Performs other duties as required. Qualifications: - Must be able to speak Korean and English - High school diploma or equivalent. - Prior experience in a medical office or customer service role is preferred. - Strong interpersonal and communication skills. - Ability to work independently and as part of a team. - Proficiency in basic computer skills, including basic familiarity with scheduling software and electronic medical records (EMR) systems. - Detail-oriented with strong organizational skills. - Must be able to pay taxes (W-2) Benefits: - 40 hours Personal Time Off - 2 weeks vacation time after full 1 year employment. - Friendly and kind office environment.

Title: Medical Office Receptionist. Hours: 43 hours per week / 35 hours per week. Compensation: $20 per hour (W2). Must have ability to pay taxes. Position Overview: We are seeking 2 full-time Korean and English speaking medical office secretaries to join our Ophthalmology practice. Seeking an intelligent, responsible, detail-oriented person to join our private Ophthalmology practice. No prior experience necessary. On the job training will be provided. The ideal candidate should have excellent communication skills, attention to detail, and a strong ability to multitask in several different job roles. Job roles will be decided at a later date. Possible Key Responsibilities: - Patient Interaction: Greet and check-in patients, ensuring a warm and professional first impression. Provide assistance with initial paperwork and guide patients through the check-in process. - Customer Service: Address patient inquiries and concerns, both in person and over the phone, in a professional and empathetic manner. Facilitate communication between patients and medical staff, ensuring clarity and satisfaction. - Appointment Scheduling: Efficiently manage the scheduling of patient appointments, coordinating with medical staff to optimize the practice’s schedule and accommodate patient needs. - Records Management: Maintain accurate and up-to-date patient and medical records, ensuring confidentiality and compliance with HIPAA regulations. Manage electronic and physical files, organizing them for easy access and retrieval. - Administrative Support: Provide general administrative support to office staff, including filing, data entry, and managing office supplies. Assist in various clerical tasks to ensure the smooth operation of the office. - Check patient’s insurance eligibility, prior authorization and referrals online. - Review, send and start prior authorization for medications online. - Responsible to book eye surgeries and to carefully follow thru to its completion. - Help with medical billing inquires and completion of daily medical billing needs. Qualifications: - High school diploma or equivalent. - Prior experience in a medical office or customer service role is preferred. - Strong interpersonal and communication skills. - Ability to work independently and as part of a team. - Proficiency in basic computer skills, including basic familiarity with scheduling software and electronic medical records (EMR) systems. - Detail-oriented with strong organizational skills. ** Benefits:** - 40 hours Personal Time Off - 2 weeks vacation time after full 1 year employment. - Friendly and kind office environment.