Marketing Manager
2 days ago
New York
Job Summary: Our client is seeking a Marketing Manager to join their team! This position is located in New York, New York. Duties: • Lead evaluation, activation, and scale-up of innovative, tech-enabled media channels such as: programmatic CTV, digital audio, mobile DSPs, • Partner with media buying teams and external partners to design and launch pilot campaigns that drive performance and efficiency, • Monitor channel performance and provide actionable insights to guide investment strategy, • Collaborate with product, engineering, and vendor teams to implement new ad tech solutions such as: signal integrations like Conversions API, server-to-server tracking, pre-bid tools, • Identify and define requirements for ad tech stack enhancements supporting measurement, targeting, and buying automation, • Support technical integrations with key vendors and maintain documentation and workflows for cross-functional use, • Develop and manage SPO strategies to ensure cost-effective, transparent media buying across programmatic platforms, • Partner with DAV team to identify premium, brand-safe, and efficient inventory paths, • Analyze supply-side data and advise on inventory curation, bid strategies, and preferred deals, • Collaborate with marketing, data science, privacy/legal, and product teams to ensure initiatives meet compliance and performance standards, • Stay ahead of trends in ad tech, data privacy, and emerging channels, and evangelize findings across the organization Desired Skills/Experience: • 5+ years of experience in digital media, ad tech, or performance marketing, • Strong understanding of programmatic media buying, DSPs/SSPs, and emerging platforms such as: CTV, audio, in-app, • Experience with ad tech tools and infrastructure such as: CDPs, server-side integrations, bid shading, curated marketplaces, • Proven ability to manage cross-functional projects and vendor relationships, • Analytical mindset with proficiency in media reporting and optimization, • Excellent communication and documentation skills, • Prior experience in a D2C or subscription-based business preferred Benefits: • Medical, Dental, & Vision Insurance Plans, • Employee-Owned Profit Sharing (ESOP), • 401K offered The approximate pay range for this position is between $43.00 and $62.00. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.