Marketing Manager
7 days ago
Atlanta
Job Description Tessie D. Edwards & Associates, P.C is centrally located in the heart of Atlanta, offering excellence in family law and criminal defense. Our mission is to assist families going through tough times to transition into a brighter tomorrow with vigorous legal advocacy when they need it most. We are seeking a motivated and experienced Marketing Manager to support and execute our marketing and business development initiatives across digital, print, and community channels. This role is ideal for a hands-on marketing professional who enjoys coordination, execution, and working closely with leadership and external partners. Compensation: $75,000 per year Responsibilities: Digital Marketing & Lead Generation • Own and manage paid digital marketing efforts, including Google Ads, Google Local Services Ads (LSA), Meta Ads, and other platforms, working with external vendors as needed., • Lead SEO strategy and execution, including keyword planning, content coordination, and local search optimization., • Monitor campaign performance (leads, CPL, conversion rates) and adjust strategy to improve ROI., • Build and maintain marketing dashboards and KPI reports to track performance and ROI., • Analyze funnel performance and provide clear, actionable insights to leadership., • Own and execute email marketing and newsletters, including:, • Content planning and editorial calendars, • Drafting and coordinating copy, • List segmentation and audience targeting, • Scheduling and distribution, • Performance tracking (open rates, CTR, conversions), • Manage social media execution, content calendars, posting schedules, and engagement monitoring., • Build, document, and optimize workflows within the CRM to support lead intake, nurturing, follow-up, and reporting., • Partner with intake, operations, and leadership to map the end-to-end lead journey from first contact through conversion., • Configure automation such as lead routing, status changes, alerts, tasks, and basic email workflows., • Ensure data integrity, consistent tagging, and accurate attribution across campaigns and channels., • Plan and coordinate community engagement initiatives, sponsorships, speaking engagements, and events., • Manage event logistics, marketing materials, and post-event follow-up., • Ensure consistent brand standards across all marketing channels and materials., • Oversee creation and production of signage, print collateral, and digital assets., • Serve as the primary point of contact for marketing vendors and agencies (PPC, SEO, design, printing, events)., • Manage timelines, deliverables, budgets, and performance expectations., • 3–6+ years of experience in marketing, digital marketing, or a related role., • Hands-on experience with paid media platforms (Google Ads, Meta Ads, LSA)., • Strong working knowledge of SEO, email marketing, analytics, and performance measurement., • Experience building or configuring CRM workflows, automations, or lead processes., • Excellent organizational and project management skills., • Strong written and verbal communication skills., • Experience in a professional services or law firm environment preferred., • Familiarity with CRM and CMS platforms (e.g., Salesforce, HubSpot, Lawmatics, MyCase, WordPress)., • Experience coordinating vendors and external partners., • Bilingual (Spanish/English) a plus.About Company Tessie D. Edwards & Associates, P.C. is an established, rapidly growing boutique law firm that assists good people going through bad times as they transition into a better tomorrow. We represent clients with family matters in the Atlanta metro and surrounding counties. Our firm truly values work-life balance and seeks to ensure the work side of things comes with the least amount of stress! We are centrally located in downtown Atlanta in a newly renovated office with an amazing view of the city from the 12th floor, where we focus on getting it done with compassion! We offer an exceptional work environment and a competitive salary with paid maternity and paternity leave, health, vision, disability, and dental insurance, 401(k), and paid parking.