Position: Marketing Specialist / Marketing Manager Location: Flushing, New York Employment Type: Full-time (part time availabe) Hwarak Lab is seeking a Marketing Specialist/Manager to lead the success of our first U.S. flagship store in Flushing, New York. Situated in the heart of Chinatown, the role requires a marketer who can design and execute strategies specifically targeting the Chinese community. Candidates with proven experience in driving store sales growth will be highly preferred. This role involves creating and executing impactful online and offline marketing campaigns to attract customers, achieve sales goals, and establish a strong presence in the local market. 1. Marketing Strategy and Execution Develop and implement data-driven marketing strategies targeting the Chinese community. Plan and execute campaigns on platforms popular with Chinese audiences, including Xiaohongshu, WeChat, and TikTok. Organize in-store promotions, local partnerships, and community-based events to engage and attract customers. Create and execute innovative marketing campaigns to drive revenue growth and exceed sales targets. 2. Offline Marketing Plan and execute offline marketing events and promotions to maximize foot traffic to the store. Utilize print materials (e.g., flyers, banners) and organize on-site events to enhance brand visibility. Strengthen connections with the local business district and build customer loyalty through targeted offline campaigns. 3. Content Development and Funnel Creation Build and manage content funnels across Xiaohongshu, WeChat, TikTok, Instagram, and Facebook. Lead the creation and planning of content tailored to each platform’s audience to boost brand awareness and engagement. Develop and execute content strategies optimized for the Chinese community, including social media posts, promotional videos, and app-based campaigns. Collaborate with designers to produce high-quality visual content. 4. Community Engagement and Localization Monitor trends and insights within the Flushing Chinese community and incorporate them into marketing strategies. Build and maintain local partnerships to strengthen ties with the Chinese community and enhance brand loyalty. Required: 1. Fluency in Mandarin and the ability to communicate effectively with the Chinese community. 2. Experience managing campaigns on platforms such as Xiaohongshu, WeChat, and TikTok. 3. Proven ability to develop and execute strategies that achieve sales goals. 4. Experience with both online and offline marketing campaigns. 5. Excellent verbal and written communication skills in English. Preferred: 1. Proven track record of driving store sales growth, with documented success in achieving or exceeding sales targets. 2. Experience working in a startup environment or with emerging brands. 3. Basic understanding of Korean food and culture. 4. Proficiency with tools such as Canva and Photoshop. 5. Play a pivotal role in designing and executing targeted marketing strategies for the Chinese community, directly influencing brand growth. 6. Contribute to both online and offline marketing efforts with tangible impacts on store performance. 7. Leverage your experience in driving sales to support Hwarak Lab’s ambitious expansion plan to 100+ locations. 8. Be part of a dynamic and creative work environment where your ideas and execution can directly contribute to success. 9. Competitive salary with performance-based bonuses. If you are passionate about growing a brand and making a tangible impact on Hwarak Lab’s expansion in the U.S., apply now and join our team!
Job Description: Part-Time Social Media Assistant Location: New York City, NY Hours: Part-time, approximately 15-20 hours per week Compensation: $20-$25/hour (depending on experience) About Us: KD Creative is based in New York City, dedicated to producing relatable and authentic lifestyle and career content for women ages 25-55. We’re looking for a creative and organized Social Media Assistant to join our team and help drive our online presence to the next level. Key Responsibilities: Collaborate with the team to develop and implement social media content strategies aligned with brand goals. Cold call emails and brand reachouts to pitch social media collaborations. Assist in planning, scheduling, and organizing content for platforms like Instagram, TikTok, LinkedIn. Create and edit engaging, on-brand visuals, captions, and posts using tools like Canva, Photoshop, or video editing software. Conduct audience research and stay updated on trends to ensure content resonates with our target audience. Monitor analytics and report on the performance of social media campaigns, offering suggestions for improvement. Create content calendars and organize content schedules. Requirements: Proven experience in social media management or content creation (professional or personal projects are welcome). Strong writing and editing skills with a keen eye for detail and tone consistency. Familiarity with social media platforms and their analytics tools (e.g., Meta Business Suite, TikTok Analytics). Basic graphic design and video editing skills. Ability to stay organized and manage multiple tasks effectively. Based in NYC and available to work onsite as needed. Preferred Qualifications: Experience with scheduling tools like Hootsuite, Buffer, or Later. Knowledge of SEO and social media advertising basics. Passion for organization and social media and content! What We Offer: Flexible working hours. Opportunities to grow your skills and work on creative projects. A supportive, collaborative work environment.
The Jewelry Store Manager is responsible for overseeing the daily operations of the store, ensuring an exceptional customer experience, and driving sales and profitability. This role involves managing staff, inventory, and visual merchandising, while maintaining a high standard of service and adherence to company policies. Key Responsibilities: 1. Sales and Customer Service: - Lead and motivate the sales team to meet or exceed sales goals. - Provide exceptional customer service, ensuring customers’ needs are met and addressing any concerns. - Assist customers with product selections, providing detailed information on jewelry features, quality, and value. - Develop strategies to improve customer retention and brand loyalty. 2. Team Management: - Hire, train, and manage sales associates and other store staff. - Schedule and assign duties to staff, ensuring adequate coverage during peak hours. - Conduct regular performance evaluations, provide feedback, and foster a positive work environment. - Ensure staff are knowledgeable about product offerings and sales techniques. 3. *Inventory Management: - Oversee inventory control, ensuring products are accurately stocked and tracked. - Conduct regular inventory checks, manage stock levels, and coordinate reordering with suppliers. - Ensure jewelry pieces are properly displayed and maintained in accordance with store guidelines. 4. Visual Merchandising: - Create attractive product displays that align with brand image and attract customers. - Regularly update displays and ensure that store aesthetics are in line with marketing campaigns and seasonal trends. 5. Financial Management: - Oversee the store’s financial performance, including meeting sales targets, controlling expenses, and ensuring profitability. - Prepare daily, weekly, and monthly sales reports for upper management. - Handle cash management, including processing transactions, reconciling cash registers, and ensuring accurate financial reporting. 6. Compliance and Security: - Ensure compliance with all store policies, health and safety regulations, and legal requirements. - Maintain security measures to safeguard high-value merchandise, including lock-up procedures and monitoring of CCTV systems. - Handle customer complaints or incidents in a professional manner. 7. Marketing and Promotion: - Collaborate with marketing teams to implement promotional campaigns, in-store events, and special offers. - Use social media and other marketing channels to attract new customers and increase brand visibility. Qualifications: - Proven experience in retail management, preferably in jewelry or luxury goods. - Strong leadership and interpersonal skills with the ability to motivate and lead a team. - Excellent customer service and communication skills. - Solid understanding of inventory management, sales processes, and financial reporting. - Attention to detail and ability to maintain high standards of store presentation. - Knowledge of jewelry products, including diamonds, precious metals, and gemstones (preferred). - Ability to work a flexible schedule, including weekends and holidays. Education & Experience: - High school diploma or equivalent (required). - Bachelor’s degree in business, marketing, or a related field (preferred). - Previous experience in a jewelry store or luxury retail setting is a plus. This role offers the opportunity to manage a dynamic retail environment and contribute to the success of a growing jewelry brand. The Jewelry Store Manager is expected to combine excellent leadership with a passion for fine jewelry and customer satisfaction.