VP, Advertiser Product Development, Consumer Acquisition and Engagement
hace 10 horas
New York
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary VP, Advertiser Product Development, Consumer Acquisition and EngagementOverview You can get further details about the nature of this opening, and what is expected from applicants, by reading the below. Mastercard Services is responsible for acquiring, engaging and retaining customers by managing fraud and risk, cybersecurity and improving the digital payments experience while providing value added services and using expertise, data-driven insights and execution support. Within Mastercard Services, our Customer Acquisition & Engagement business drives profitable business growth and maximizes customer lifetime value by transforming routine interactions into lasting relationships. We leverage our unique advantages in data, personalization, incentives, and optimization, in addition to our global expertise and scale, to efficiently acquire high value new customers, drive engagement and desired behaviors, and build customer loyalty. Our products encompass a full range of capabilities, including strategic consulting, campaign and creative design and execution, on-going optimization and personalization, rewards and offers, and loyalty program design and execution. About the Role: We are seeking a visionary and strategic product development leader to drive the transformation of one of our fast-growing businesses within this group at the intersection of commerce, data and digital experiences. In this high-impact role, this leader will help shape and deliver the product vision and roadmap for a key area within the business – focused on helping customers achieve measurable outcomes through data-driven, performance-oriented solutions. This VP will lead a team of product development managers to evaluate customer needs, identify opportunities for growth and bring to market scalable capabilities that create value across our ecosystem. Working closely with cross-functional partners, this leader will define a cohesive product strategy and develop and execute a product roadmap that builds on our unique data and technology assets. This role will evaluate and prioritize ideas to determine which initiatives to advance, and will recommend build, buy or partner strategies based on business goals and market dynamics. This role requires a strong understanding of data-driven ecosystems and the ability to build scalable, customer-centric solutions that connect retailers and consumers in relevant, measurable ways. This is a unique opportunity to lead the next phase of growth for a business with outsized potential and high visibility across the enterprise. Success in this role demands a proven ability to collaborate with both technical and non-technical teams, present confidently to senior executives, and be a thought leader for external clients. This individual must be comfortable with ambiguity, act with a sense of urgency, and adapt quickly to shifts in market and competitive dynamics. • Define product vision and ensure delivery of a strong, dynamic roadmap, making sure teams are focused on the right priorities to deliver solutions that meets business objectives, strategic goals and stakeholder needs, • Drive end-to-end product execution, from early-stage experimentation through to global enterprise deployments, • Establish clear business goals and key results (adoption, engagement, revenue growth, etc.); foster a culture of data-driven decision-making, and lead continuous optimization efforts, • 10+ years of product management experience in ad-tech, martech or digital media ideally within both high-growth environments and large, matrixed enterprises, • Deep understanding of marketing technology ecosystems, including media buying platforms, campaign automation and performance optimization tools, • Experienced in project management, ensuring tracking of key milestones and deliverables in product development software such as Jira, ALM, Aha!, • Demonstrated experience establishing and executing inspection mechanisms to analyze roadmap durability, backlog health, delivery velocity, quality, feature throughput, and product performance – leveraging data to drive continuous improvements with a product management team, • Comfortable with ambiguity and working independently, • Strong people management experience, • Proven ability to act with persistence and a relentless sense of urgency, • Ability to manage multiple projects at a time, • Excellent verbal and written communication skills with the ability to effectively communicate with senior-level executives, both internally and externally, • Strong competency preparing presentation materials with strong storytelling, • Bachelor’s degree required. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: * Abide by Mastercard’s security policies and practices; * Ensure the confidentiality and integrity of the information being accessed; * Report any suspected information security violation or breach, and * Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Pay Ranges New York City, New York: $233,000 - $372,000 USDO'Fallon, Missouri: $194,000 - $310,000 USDPurchase, New York: $223,000 - $357,000 USDRemote - California: $194,000 - $310,000 USDRemote - Florida: $194,000 - $310,000 USDRemote - New Jersey: $194,000 - $310,000 USDRemote - New York: $194,000 - $310,000 USDSalt Lake City, Utah: $194,000 - $310,000 USDSan Francisco, California: $233,000 - $372,000 USD Job Posting Window Posting windows may change based on the volume of applications received and business necessity. Candidates are encouraged to apply expeditiously.