Content & Media Strategy Specialist
4 days ago
Buffalo
Role Summary The Content & Media Strategy Specialist is responsible for developing multimedia content that drives awareness, engagement, and internal culture at Buffalo Rehab Group. This role plays a key part in bringing BRG’s story to life by highlighting patient success, clinic excellence, team culture, and strategic initiatives through compelling video, photography, and social media. This position blends hands-on production with narrative storytelling, supporting both internal and external campaigns. It also offers opportunities to grow into strategic marketing planning, project leadership, and cross-functional collaboration with teams across the organization. Key Responsibilities Media Production & Storytelling • Lead the creation of high-quality commercial videos that highlight BRG’s services, clinics, and brand identity., • Produce patient testimonial videos, showcasing outcomes and personal stories that resonate with our community., • Capture and edit internal training videos that support team development and clinical excellence., • Create and manage engaging social media content that reflects BRG’s brand voice and mission., • Capture, edit, and publish content that supports ongoing campaigns, new initiatives, and clinic exposure., • Support initiatives that foster internal connection and build team culture across locations., • Assist with photo and video coverage for events, milestones, and community partnerships., • Collaborate with People & Culture and Clinical Leads to tell stories that connect departments and inspire growth. Collaboration This role is part of the Marketing Department, which collaborates closely with People & Culture, Clinical Leadership, and Operations. The Content & Media Strategy Specialist will work directly with the Director of Marketing and the Marketing & Brand Experience Specialist to ensure content aligns with BRG’s mission and visual identity. Ideal Skills & Traits • Strong visual storytelling skills with an emphasis on human connection and clarity., • Proficient in video production, editing software, and digital content platforms., • Able to work independently while collaborating effectively across teams., • Curious, growth-minded, and energized by continuous learning., • Passionate about using creative work to drive real impact for patients, teams, and the broader community. Qualifications • Bachelor’s degree in marketing, communications, media production, or related field (or equivalent experience)., • 2–4 years of experience in content creation, video production, or social media management preferred., • Proficiency with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) or comparable software., • Experience working across social platforms (Meta, YouTube, Google) and managing content calendars., • Bonus: photography, motion graphics, or healthcare marketing experience. Work Environment • This position is based on-site in Buffalo, NY, with travel to BRG clinics and community events across Western New York., • Occasional evening and weekend availability may be required for event coverage or campaign production., • Company-provided equipment (camera gear, editing laptop, etc.) will be supplied. Reports to: Director of Marketing Location: On-site | Buffalo Rehab Group Compensation & Benefits • Salary: $50,000 annually plus monthly bonus structure, • Comprehensive benefits package including health, dental, vision, 401(k) with employer match, and paid time off., • Access to professional development and continuing education opportunities.