Field Marketing Specialist
5 days ago
Seattle
Job Description Title: Field Marketing Specialist Location: West Coast Area (remote) Position Summary: Hanwha Vision America (HVA) is an affiliate of the Hanwha Group, a Fortune Global 500 company. HVA is an industry-leading provider of advanced network video surveillance products, including IP cameras, storage devices, and video management systems, founded on world-class technologies. We offer end-to-end security solutions and have achieved global success across a wide range of industry verticals, including retail, transportation, education, banking, healthcare, hospitality, and airports. Hanwha Vision America is seeking an energetic, detail-oriented, and strategic Field Marketing Specialist to join our team as the first dedicated professional in this role. This is a unique opportunity to build and shape Hanwha Vision’s field marketing presence across North America, driving high-impact experiences that support sales growth, partner engagement, and brand awareness. You will be the primary architect of our regional event programs, working closely with cross-functional teams including Marketing, Sales, Product, and Channel Partners to bring Hanwha Vision’s innovative security solutions to life. Key Responsibilities: • Develop and lead a regional field marketing strategy that supports sales enablement, demand generation, and channel growth, with accountability for measurable business outcomes., • Own strategic planning and oversight of Hanwha Vision’s regional event presence, including tradeshows, partner programs, and customer engagements; determine event mix, objectives, and success metrics., • Exercise independent judgment in evaluating opportunities, selecting venues and vendors, defining messaging, and determining appropriate investment levels for regional initiatives., • Partner cross-functionally with Sales, Channel, and Marketing leadership to align regional programs with revenue targets, pipeline goals, and market priorities., • Oversee regional event execution by providing direction to internal teams and external vendors; does not routinely perform manual setup, staffing, or administrative logistics., • Manage regional budgets and program investments, analyze ROI and performance metrics, and present insights and recommendations to senior Marketing and Sales leadership., • Build and maintain strategic partner relationships, identifying co-marketing opportunities, sponsorships, and joint programs that drive mutual business value., • Ensure brand consistency and messaging integrity across all regional field marketing initiatives., • Continuously evaluate emerging field and experiential marketing trends, recommending scalable innovations to improve the effectiveness and efficiency of regional programs., • 2–5 years of experience in field marketing, event marketing, or event management (B2B technology experience strongly preferred)., • Exceptional organizational skills, attention to detail, and a process-driven approach to planning and execution., • Ability to work proactively, anticipate needs, and adapt quickly in a fast-paced, dynamic environment., • Proven experience managing multiple initiatives simultaneously, meeting deadlines, and delivering results., • Strong team player with a positive, collaborative approach and the ability to work independently when needed., • Demonstrated experience creating and managing marketing content for events (e.g., collateral, session materials, emails, social posts, landing pages) to drive engagement., • Excellent verbal and written communication skills with the ability to influence and collaborate across all organizational levels.