Brand Manager- Sliick Wax
1 day ago
Commerce
Job Description Job Summary Sliick Wax, launched exclusively at Walmart in 2021, has redefined the at-home waxing industry with salon-quality formulas, fun scents, vibrant colors, and sustainable innovation. Now a national and international brand, Sliick targets Gen Z and Millennial customers with youthful packaging and easy-to-use, professional-grade products that make waxing fun. We are seeking a passionate and strategic Brand Manager to lead Sliick Wax’s product development, brand growth, and cross-functional execution. This role combines product innovation, consumer insight, and brand strategy to ensure Sliick continues to lead the category and expand its global presence. Key Responsibilities 1. Product Development & Innovation • Lead the creation and execution of new product concepts, formulas, packaging, and limited-edition collections., • Partner with R&D, packaging, and operations teams to deliver salon-quality, sustainable products., • Anticipate and identify new trends in beauty, DIY, and body care to keep Sliick ahead of consumer demand. 2. Brand Strategy & Growth • Define and execute brand strategy across product, packaging, and marketing touchpoints., • Collaborate with leadership to expand distribution, enhance consumer loyalty, and drive global growth., • Ensure brand positioning and storytelling resonate with Gen Z/Millennial audiences. 3. Project Management • Manage timelines and workflows for product launches, ensuring on-time delivery within budget., • Coordinate cross-functional teams (marketing, design, operations, sales) to align launch strategies., • Proactively problem-solve challenges and adjust plans to achieve business objectives. 4. Consumer Insights & Market Research • Analyze market data, competitor activity, and cultural trends to identify opportunities., • Gather consumer insights through focus groups, social listening, and product testing., • Translate insights into actionable product and brand strategies. 5. Cross-Functional Collaboration • Partner with internal departments (marketing, digital, sourcing, regulatory, operations, sales) and external partners (vendors, agencies, retailers) to bring products to market., • Act as the brand voice across all functions, ensuring alignment on vision, execution, and messaging. 6. Budget & Vendor Management • Oversee budgets for product development and brand initiatives., • Negotiate with suppliers to ensure sustainable, cost-effective solutions without compromising quality., • Maintain strong relationships with external vendors, manufacturers, and packaging partners. Qualifications • Education: Bachelor’s degree in Marketing, Business, Cosmetic Science, or related field; Master’s preferred., • Experience:, • 5+ years of experience in brand management, product development, or beauty/personal care., • Proven success managing multiple product launches and cross-functional teams., • Knowledge of retail (Walmart or mass retail experience a plus)., • Skills:, • Strong brand storytelling, strategic thinking, and trend-spotting abilities., • Excellent project management skills with attention to detail and deadlines., • Strong interpersonal and communication skills, with the ability to influence cross-functionally., • Understanding of sustainability practices and consumer-driven innovation., • Experience in body care, skincare, or depilatory product categories., • Knowledge of digital-first marketing strategies (social, influencer, UGC)., • Familiarity with global market requirements and regulatory compliance., • Fast-paced, entrepreneurial, and collaborative environment., • Full-time, Los Angeles–based role with cross-functional interaction across global teams., • Fully on-site, no hybrid option Please send your resume for consideration. We offer health insurance, paid time off, holiday pay, a retirement plan, voluntary life insurance and supplemental insurance. Company DescriptionAmerican International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With fifty-plus years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty. Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities. Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, Clean + Easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, ProLinc, SuperNail, Surgi-Care, Tres Flores, and Youthair to name a few. With over 60 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 180 coAmerican International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With fifty-plus years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.\r\n\r\nHeadquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.\r\n\r\nOur product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, Clean + Easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, ProLinc, SuperNail, Surgi-Care, Tres Flores, and Youthair to name a few. With over 60 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 180 co