Brand Marketing Manager
hace 2 días
Englewood
Who we are: Europerfumes is the leading US distributor of artisanal fragrance brands. Founded in 1997, Europerfumes has decades of experience vetting and sourcing the best independent brands from all over the world. Today our portfolio includes over 15 brands (including Commodity Fragrances, Twisted Lily, Juliette Has a Gun, etc) for which we manage everything within the US. This management includes direct to consumer digital storefronts (including the site design, development and in-home experience), social media presence (including advertising and organic posts and stories), and retail distribution (with partners including the likes of Sephora, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Anthropologie, Bluemercury, Revolve and Kith—just to name a few). What We’re Looking For: We are looking for a skilled & passionate Brand Marketing Manager with proven experience in consumer, luxury goods to join our Brand Management team. This is a unique brand-building opportunity for someone wanting to leave their mark in the industry. As a Brand Manager, you are responsible for defining strategies, building trade marketing plans and business model metrics. Additional responsibilities will include retailer needs, budget ownership, 360 planning, press relations, asset management, events, support customer and founder meetings. This role is for someone who thrives in an entrepreneurial environment with the ability to work collaboratively and autonomously. This position is responsible for managing a curation of 2-4 niche fragrance brands as a sub-division of our larger portfolio. Reporting into the SVP, you will partner closely with cross-functional teams including Physical and Digital Marketing, Education & Events, and Sales. Externally you will be the daily point of contact to our brands. Key Responsibilities Brand Strategy & Marketing • Develop and execute a comprehensive 360° U.S. marketing plan and calendar across all touchpoints., • Ensure global alignment on product launches, marketing initiatives, and brand standards., • Lead brand training and education initiatives for internal teams and partners., • Monitor competitor activity, identify best practices, and implement strategic learnings., • Oversee distribution strategy and identify growth opportunities across channels., • Manage brand assortment, merchandising guidelines, and in-store execution., • Prepare forecasts, opening orders, and expansion plans for novelties and core assortments., • Own inventory performance and Open-to-Buy (OTB), ensuring optimal on-hand availability., • Working closely with our internal planner, brand and retail partners to track best sellers, novelties, and purchasing commitments year-to-date., • Lead new product launches, including planning, seeding, education, and go-to-market alignment., • Deliver accurate end-of-month reporting, including sell-in and sell-out analysis., • Present quarterly business reviews, covering YTD performance on A&P, purchasing, sell-in/sell-out, and marketing initiatives., • Evaluate brand performance weekly and monthly, taking corrective actions to achieve targets. Qualifications: • Bachelor's degree., • Minimum of 3-5 years of experience in luxury consumer goods, with a beauty background preferred., • Strong analytical skills and attention to detail., • Ability to work in a fast-paced environment and handle multiple projects simultaneously., • Excellent communication, interpersonal, and organizational skills., • Strong proficiency in Microsoft Excel., • Knowledge of social media platforms and digital marketing., • Ability to work independently and as part of a team. The expected base pay range for this position is $95,000 - $110,000 , based on a variety of factors including qualifications, experience, and geographic location. We offer a comprehensive benefits package including: medical, dental, and vision insurance, paid time off, and employee perks/discounts. Europerfumes is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.