Director of Marketing
6 days ago
Lockport
Job DescriptionDescription: About Us At Reid Petroleum, LLC we fuel more than just vehicles — we fuel communities. As the parent company of Crosby’s convenience stores, we’re proud to serve customers across a growing footprint with quality fuel, freshly prepared food, and affordable merchandise. Our success is powered by a commitment to integrity, customer focus, and entrepreneurial spirit. As we continue to grow, we’re looking for a Director of Marketing who’s ready to lead the next phase of our brand’s evolution and share our story across every channel and community we serve. About the Role We’re seeking a creative storyteller and strategic brand leader with a passion for driving customer engagement and revenue growth. You’ll be responsible for developing and executing a unified marketing strategy for both Reid Petroleum, LLC and Reid Stores, LLC (Crosby’s) — shaping how our customers see, experience, and connect with our brand. This is a hands-on leadership role for someone who can balance vision with execution, data with creativity, and inspiration with accountability. Key Responsibilities Brand Activation & Engagement • Drive brand awareness and customer engagement through loyalty programs, community events, gamification, and digital storytelling., • Develop and manage a marketing calendar of promotions, campaigns, and outreach events., • Oversee the creation of clear, consistent messaging across digital, in-store, and media platforms., • Lead the evolution of digital marketing including SEO, social media, email, and influencer engagement., • Deploy advanced analytics and CRM tools to understand customer behavior and improve targeting., • Explore new technologies like AI, augmented reality, and automation for innovative content delivery., • Monitor trends, competitors, and campaign results to inform ongoing strategy., • Develop marketing and communications plans that enhance brand awareness and customer loyalty., • Manage the marketing budget to ensure efficient use of resources and measurable ROI., • Lead, mentor, and inspire a creative, high-performing marketing team., • Model and uphold Reid Group Core Values: Honesty, Trustworthiness, Customer Focus, Team Spirit, Cost Consciousness, and Entrepreneurialism. Qualifications • 5+ years of marketing content and creative leadership experience, • Experience in convenience retail, QSR, or fuel industries a plus, • Experience in commodities marketing or direct-to-consumer promotions preferred, • 3+ years of management experience with direct reports, • Bachelor’s degree or higher in Marketing, Communications, or related field, • Proficiency with CRM systems, Microsoft Office, and BI tools (e.g., Tableau), • Strong written, verbal, and presentation skills, • Proven ability to analyze data, manage budgets, and drive results, • Ability to build strong internal and external relationships, • Competitive salary and performance-based incentives, • Health, dental, and vision insurance, • Company-paid life insurance, • 401(k) with company match, • Profit Sharing, • Paid time off (PTO) and paid holidays, • Employee discounts at Crosby’s locations, • Fuel Discounts, • Professional development opportunities, • Collaborative culture with room to innovate and grow Join the Reid Petroleum / Crosby’s team and help us fuel growth, connection, and community — one campaign at a time. Requirements: