Senior Manager, AI Marketing Initiatives - Bellevue
23 hours ago
Seattle
Job DescriptionAircall is a unicorn AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, faster resolutions, and scale. We’re redefining what a customer communications platform can be—by combining voice, SMS, WhatsApp, and AI into one seamless workspace. Our momentum comes from a simple but powerful idea: help every customer-facing team work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call tasks, and AI Assist Pro delivers real-time guidance that helps people do their best work. The result—companies grow revenue, deliver faster resolutions, and scale service. We’ve built a product customers love and a business that scales fast. Aircall operates in nine global offices (Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, and Mexico City), and is backed by world-class investors. Our teams are shipping AI innovation faster than ever and expanding across new product lines and markets. At Aircall, you’ll join a company in motion—ambitious, profitable, and product-driven—where impact is visible, decisions are fast, and growth is real. How We Work at Aircall: At Aircall, we believe in customer obsession, continuous learning, and delivering extraordinary outcomes. We value open collaboration, taking ownership, and making smart, informed decisions with speed and precision. If you thrive in a fast-paced, team-driven environment where curiosity, trust, and impact matter, you'll fit right in Role Mandate As Senior Director, Marketing AI & Marketing Operations, you will lead AI as a core operating capability across Marketing at Aircall. You will own the strategy, hands-on development, and scaled deployment of AI agents and workflows that drive pipeline efficiency, accelerate content and localization, and materially improve marketing productivity. This role is for a hands-on builder with strong technical fluency who can translate complex business problems into tangible, AI-driven solutions. Success is measured in revenue impact, time saved, and operational efficiency. This is a 3 day per week hybrid role based in our Bellevue office. Key Responsibilities: • AI Ownership & Product Leadership, • Act as the product owner for a portfolio of Marketing AI initiatives across demand, growth, content, and marketing operations., • Translate business challenges into prioritized AI use cases with clear ROI hypotheses., • Rapidly prototype, test, and deploy AI workflows, moving from POCs to production with global adoption., • Own prioritization across initiatives based on impact, scalability, and time to value., • Demand, Growth & Lifecycle, • Apply AI to lead scoring, routing, personalization, and conversion optimization within HubSpot, our core system of record., • Improve CPipe and QPipe efficiency through AI-driven targeting, forecasting, and lifecycle orchestration., • Partner with Growth, Demand Generation, and Sales Development to scale high-intent pipeline motions., • Content, Website & AI Search, • Build and deploy AI-assisted content and localization workflows across web and campaigns., • Improve SEO and AI-search discovery through automated content generation, optimization, and testing., • Increase speed and global consistency while maintaining brand quality., • Marketing Operations & Productivity, • Embed AI into campaign operations, QA, reporting, and workflow automation across the MarTech stack., • Eliminate manual processes and reduce cycle times across core marketing workflows., • Drive measurable productivity gains per marketer and per dollar spent., • Tooling, Data & Integration, • Design and implement AI workflows integrated with existing platforms, including:, • HubSpot CRM, Marketing Hub, Content Hub, lifecycle, and automation, • Salesforce for pipeline and revenue visibility, • GA4 and internal dashboards for performance insights, • AI Enrichment and Workflow Tools such as Clay for lead enrichment and AI-powered positioning/creative scale, and n8n (or similar: Zapier, Make, Workato) for AI workflow automation, particularly for content generation., • Trustpilot, G2, Capterra for review generation, advocacy, and sentiment analysis, • Paid platforms including Google, Meta, LinkedIn, Bing, and Reddit, • Work fluently with APIs, data flows, and automation layers to connect systems., • Partner with Product, Data, IT, and Legal to ensure security, compliance, and scalability., • Measurement & Enablement, • Define KPIs tied to time saved, conversion lift, pipeline efficiency, and asset performance., • Measure and report AI impact in business terms to executive leadership., • Build playbooks, standards, and training to operationalize Human plus AI workflows across Marketing.Qualifications:, • Experience, • 8–12+ years of experience in B2B SaaS marketing, marketing operations, growth, or product operations., • Proven experience leading complex, cross-functional initiatives from ideation through scaled execution., • Strong understanding of the full marketing funnel and revenue motion., • Technical Aptitude, • Foundational and practical understanding of AI concepts and how they apply to real business problems.', • Hands-on experience building POCs using modern AI tools and workflows., • Comfortable with vibe coding, prompt engineering, rapid experimentation, and iteration., • Working understanding of APIs, automation frameworks, and data integrations., • Ability to bridge business requirements and technical execution without heavy translation layers., • Ways of Working, • Builder mindset with a strong bias to action., • Analytical and ROI-driven decision maker., • Comfortable influencing and leading across a global, cross-functional organization., • Success Looks Like, • AI embedded as standard operating practice across Marketing., • Improved cost per pipeline and conversion efficiency vs baseline., • 20–30% productivity lift across priority marketing functions., • Faster campaign, content, and localization velocity globally.