Digital Marketing Specialist (SEO and Local Web Management Focus
5 days ago
Austin
Job Description Job Summary As a Digital Marketing Specialist, you will develop and execute localized digital marketing strategies to boost visibility and engagement in five specific Texas cities. This role demands strong SEO expertise tailored to local and regional search, extensive hands-on experience with WordPress, and the ability to manage and optimize websites for location-specific performance. Key Responsibilities • Develop and implement local SEO strategies to improve rankings in city-specific searches (e.g., "service + city name" keywords), Google Maps/Local Pack visibility, and organic traffic from targeted Texas markets., • Manage and maintain WordPress-based websites, including theme customization, plugin configuration (e.g., local SEO plugins like Yoast Local or Rank Math), content updates, schema markup for local business, and performance/speed optimization., • Optimize the website(s) for multiple Texas geographies: create and manage location-specific landing pages, implement city-targeted content, handle local citations/NAP consistency, and ensure proper geo-targeting in Google Search Console., • Conduct in-depth keyword research focused on local intent, on-page optimization, technical SEO audits, and local link-building strategies., • Set up and manage Google Business Profiles for each target city, monitor reviews, and integrate them with website efforts., • Analyze performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs, with a focus on city-level traffic sources, conversions, and ROI., • Create and oversee content marketing initiatives (blogs, service pages, city-specific guides) aligned with local SEO best practices., • Monitor key local metrics such as local pack rankings, click-through rates from maps, and foot traffic/conversions attributed to organic search., • Stay current on local search algorithm changes, Texas-specific consumer trends, and emerging tools. Required Qualifications • Bachelor's degree in Marketing, Communications, or a related field., • 5+ years of professional experience in digital marketing, with proven success in local/regional SEO campaigns., • Extensive hands-on WordPress experience: building, customizing, and maintaining sites, including local SEO plugins, schema implementation, and mobile/responsive optimization., • Demonstrated local SEO expertise with measurable results (e.g., ranking improvements for city-specific keywords, increased local pack visibility, or traffic growth from targeted geographies)., • Experience managing websites optimized for multiple locations/cities, including location pages, , geo-targeted content, and citation management., • Relevant certifications, such as:, • Google Analytics Individual Qualification (GAIQ), • Google Ads Search Certification (with local campaign experience), • SEMrush SEO Toolkit or Local SEO Certification, • Yoast SEO Academy (especially Local SEO module), • HubSpot Inbound Marketing or Content Marketing Certification, • Proficiency with local SEO tools (e.g., BrightLocal, Moz Local, Whitespark, Google Business Profile)., • Strong analytical skills and ability to translate data into actionable local marketing strategies. Preferred Skills • Experience with multi-location businesses or franchises in Texas or similar regional markets., • Knowledge of Texas-specific consumer behavior and search trends in major cities (e.g., Houston, Dallas, Austin, San Antonio, Fort Worth, or others relevant to your targets)., • Familiarity with review management platforms (e.g., Birdeye, Podium) and citation building., • Basic understanding of paid local advertising (Google Local Services Ads, PPC geo-targeting) to complement organic efforts., • Experience with WooCommerce or other e-commerce integrations if applicable. What We Offer -This is not a remote position. All employees work in our business office. • Competitive salary based on experience ($80,000 - $100,000 annually,, • Comprehensive benefits package, including health insurance, 401(k) matching, and paid time off., • Opportunities for professional development and certification support., • A supportive team environment with growth potential. To apply, please submit your resume, a cover letter detailing your local SEO and WordPress accomplishments, and examples of websites you've optimized for multiple locations/cities (preferably with local search results or case studies). Company DescriptionContigo Technology is a leading Managed Service Provider (MSP) offering comprehensive IT support for businesses in the Austin area. With over 100 clients, our experienced technical team has a wealth of knowledge and expertise in various line of business applications, cloud solutions, project management, and modern IT projects. We have been recognized as a top Microsoft Cloud Partner and have received accolades from Inc. Magazine and the Texas Workforce Commission. At Contigo, we are dedicated to supporting Austin's business community and are thrilled to be part of the city's thriving growth. As a full-service IT solution, we can act as your entire IT department or simply provide additional support to your current team. Whether you need complete IT support or just a little extra help, Contigo Technology is your solution.Contigo Technology is a leading Managed Service Provider (MSP) offering comprehensive IT support for businesses in the Austin area. With over 100 clients, our experienced technical team has a wealth of knowledge and expertise in various line of business applications, cloud solutions, project management, and modern IT projects. We have been recognized as a top Microsoft Cloud Partner and have received accolades from Inc. Magazine and the Texas Workforce Commission.\r\n\r\nAt Contigo, we are dedicated to supporting Austin's business community and are thrilled to be part of the city's thriving growth. As a full-service IT solution, we can act as your entire IT department or simply provide additional support to your current team. Whether you need complete IT support or just a little extra help, Contigo Technology is your solution.