Director of Marketing
5 days ago
Houston
Job Description Why The Morgan Group? At The Morgan Group, we are more than our 70+ multifamily properties — we are a community built on people. We believe in treating everyone with respect and dignity, from our team members and partners to our residents, clients, subcontractors, and vendors. We strive to foster an inclusive environment where every idea, perspective, and contribution is valued, and where everyone feels heard and appreciated. Our Core Values are the foundation of our success — they guide how we hire, reward, and evaluate every member of the Morgan team. Morgan Core Values We are Self-Starters • In it to win it, • We take initiative, • We are team players, • We are inclusive, • We are reliable, • We seek excellence, • We learn from our mistakes, • We strive to improve, • Embrace challenges & be optimistic, • We are resilient, • Choose positivity, • Do the right thing, • We are honest and have high integrity, • We make good decisions, • Advancement opportunities, • Training, • Low-cost Medical, Dental, Vision, • Flexible Spending Accounts (Medical, Limited Purpose & Dependent Care), • Health Savings Account, • Voluntary Life Insurance, • Long-Term Disability Insurance, • Company Paid Life Insurance, • Company Paid Short-Term Disability Insurance, • 401K (Traditional & Roth) with Company Match, • Employee Assistance Program, • Paid Time Off plans including:, • Vacation, • Sick, • Floating Holiday, • Bereavement Leave, • Holiday Schedule, • Referral Bonus Program Joining Morgan Group means more than just a job — it’s a chance to learn, grow, and build a career you’re proud of. From property management and maintenance to construction and development, we provide the tools, training, and team support to help you reach your full potential. Job purpose What Success Looks Like • Clear, defensible marketing strategy across a 30–35 asset portfolio, • Trusted, consistent performance reporting that owners believe, • Identification and correction of performance opportunities, • Improved lead quality, conversion, and ROI, • Strong owner relationships built on credibility and transparency Portfolio Strategy & Performance • Own marketing strategy and results across all assigned third-party assets., • Segment the portfolio by asset type, market conditions, and business objectives., • Prioritize time, attention, and spend across 30–35 assets with disciplined judgment., • Set portfolio-level standards and strategy across ILS, paid media, SEO, websites, listings, reputation management, and social channels., • Ensure marketing efforts are intentional, measurable, and continuously optimized., • Ensure lead source integrity, attribution accuracy, and reporting consistency., • Translate data into decisions—not noise., • Make confident budget recommendations—when to increase spend, when to pull back, and why., • Serve as the primary marketing presenter in owner meetings for the third-party portfolio., • Lead high-stakes conversations with clarity, confidence, and professionalism., • Directly manage 1–2 team members; set clear expectations and develop talent., • Establish playbooks, standards, and processes that allow the portfolio to scale., • Operate independently and decisively., • Be comfortable making and defending decisions., • Think at the portfolio level, not the property level., • Prior experience as a Director-level marketing leader in multifamily., • Proven success managing large portfolios (25+ assets)., • Demonstrated experience working with third-party owners or institutional clients., • Strong digital marketing fluency paired with operational understanding., • Ability to connect marketing decisions to leasing performance and NOI drivers. This role is intentionally built to scale. A high-performing individual will be viewed as VP-track, with the opportunity to expand portfolio responsibility and influence over time.