Head of Performance Marketing
15 days ago
Boston
Job Description Job Title: Head of Performance Marketing Location: On-site Boston, MA Position Type: Full-time – Exempt About Flexcar Flexcar is completely reimagining car ownership. We offer the world’s first month-to-month car lease, with insurance and maintenance included. Members can swap cars anytime as their needs change, without the commitment or hassle of traditional car ownership. By combining operational expertise with technology, data, and AI, we’re transforming every aspect of the customer journey and delivering a more affordable, flexible, and hassle-free alternative to buying or leasing. Role Overview As Head of Performance Marketing, you will own the strategic vision, execution, and optimization of Flexcar’s paid marketing acquisition channels. You’ll directly manage a substantial paid media budget and hold channel‑level P&L accountability, constantly reallocating dollars to the highest‑ROI opportunities to drive sustainable member growth at an efficient blended CAC. You’ll partner closely with Finance, Risk, Operations, Care, and Brand to ensure every marketing dollar accelerates Flexcar’s long‑term growth goals. Key Responsibilities • Channel Ownership & Strategy, • Set the holistic paid‑media strategy, leveraging all channels—from mass reach media (e.g., TV, billboards, podcasts) to precision digital buys (e.g., paid social, paid search, programmatic)—to maximize incremental orders and LTV‑to‑CAC., • Partner with creative teams to concept, test, and scale innovative ad creative that breaks through crowded channels and improves marginal ROI., • Continuously re‑forecast and re‑allocate spend based on marginal ROI, saturation curves, seasonality, and inventory dynamics., • Define quarterly spend targets and pacing, adjusting monthly to hit CAC and volume goals., • Measurement & Optimization, • Develop and maintain a unified KPI dashboard providing real-time visibility into channel performance., • Establish rigorous incrementality testing programs and continually refine attribution models (server-side attribution, Marketing Mix Modeling)., • Leverage deep analytical expertise (SQL, regression analysis, advanced Excel) to uncover insights and improve marketing efficiency., • Cross-functional Collaboration, • Closely partner with Finance on forecasting, budgeting, and spend optimization., • Align closely with Risk and Operations to maximize customer lifetime value., • Collaborate with Brand Marketing & Partnerships to ensure cohesive, effective messaging and strategic alignment., • Team & Vendor Management, • Mentor, develop, and grow the performance marketing team., • Own paid marketing channels, systematically capturing and transferring best practices, processes, and data internally., • Evaluate, select, and manage external vendors and freelancers as needed to complement internal capabilities.Qualifications, • Experience, • 6+ years of proven experience leading full‑funnel marketing at high-growth, consumer-facing companies (subscription or D2C preferred)., • Demonstrated success managing substantial paid media budgets ($1M+ monthly spend), optimizing customer acquisition cost (CAC), customer lifetime value (LTV), and driving incremental growth., • Technical & Analytical Skills, • Expert-level proficiency in digital analytics (e.g., Sigma, FullStory, etc.), SQL querying, Excel modeling, and regression analysis., • Extensive hands-on experience with server-side tagging, conversion APIs (Meta, TikTok, Google), and advanced attribution methods (MMM, incrementality tests)., • Business Acumen, • Proven experience owning channel-level P&Ls, comfortable with financial modeling and performance forecasting., • Deep understanding of LTV, CAC, and other profitability metrics; able to communicate trade‑offs clearly to executives., • Leadership & Collaboration, • Outstanding cross-functional collaboration skills; comfortable communicating strategic recommendations to executive stakeholders., • Prior experience building or growing an internal marketing team and managing marketing operationsWhat Tops Off the Tank:, • Rest & Relaxation: Flexible PTO policy., • Future Savings: Benefit from a 401(k) plan with company match from day one., • Employee Benefits: Medical, Dental, Vision eligibility day one., • Enjoy discounted rates on Flexcar products. Flexcar is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Flexcar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Flexcar is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Flexcar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 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