Assistant Store Manager
hace 1 día
Newport Beach
Location: Newport Beach, California Department: Retail Reporting to: Store Manager Who We Are Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York. We create year-round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatility. Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we. Our international family-run team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another. Role Overview The Assistant Store Manager (ASM) is a hands-on leader, brand ambassador, and operational driver who supports the Store Manager in delivering commercial success while ensuring exceptional customer and team experiences. They are accountable for leading the retail team to deliver the highest level of customer experience, driving commercial and operational objectives to achieve business success and operational excellence, while ensuring compliance with company policies and procedures. The Assistant Store Manager will partner closely with the Store Manager, leading the team in their absence, and support the Selling & Service Manager by overseeing the store CRM system when needed. The ASM plays a key role in developing and delivering the retail strategy, supporting store performance, leading the team on the shop floor, and ensuring exceptional customer experiences aligned with brand standards. This role includes key-holder responsibilities. This role combines leadership, operational excellence, and commercial awareness. The ASM leads by example on the shop floor, supports the team in day-to-day operations, and ensures store standards and customer experiences reflect the Varley brand. The ASM contributes to the success of the store through these core areas: People Leadership • Provide clear direction to the team while leading by example., • Inspire the team through kind, fair, and empathetic leadership, demonstrating a consistent commitment to the company, its values, and business objectives., • Foster a strong culture of teamwork, collaboration, and a positive, solution-focused mindset., • Approach and handle challenging situations with confidence, care, and professionalism., • Hold regular team and one-to-one meetings to coach, support, and develop talent, fostering motivation and progression within the team in line with business needs., • Ensure the team can perform their roles successfully through regular training, ongoing feedback, and daily support on the shop floor., • Regularly review and analyse sales figures, store performance, and inventory to share feedback with the Retail Management team., • Develop growth strategies to maximise commercial opportunities., • Maintain strong brand, product, and operational knowledge, staying up to date with new releases, trends, and brand storytelling, and sharing learnings with the team., • Translate store KPIs and data into purposeful actions to achieve the store’s success., • Ensure all operational procedures and policies are correctly implemented every day, maintaining full team compliance., • Support with visual merchandising roll outs and maintain store standards in line with brand guidelines., • Maintain back-of-house standards to optimise business efficiency., • Implement store communications to ensure the team remains aligned with business commercial and operational goals and initiatives., • Act as an ambassador for the brand, cultivating a culture of trust and community by building long-term relationships with existing and new customers., • Ensure the brand service ceremony is delivered in all customer interactions., • Support the team on the shop floor by actively engaging with customers and providing assistance when needed to consistently deliver an exceptional customer experience., • Resolve challenging customer situations promptly with a positive, solution-oriented approach., • Consistently coach the team to meet sales goals and high customer expectations., • Support the execution and implementation of retail events and activities., • Deliver structured onboarding experiences for new starters., • Provide regular coaching, feedback, and development opportunities., • Support product knowledge and service training initiatives., • Encourage cross-training to strengthen operational flexibility., • Ensure operational procedures, policies, and compliance requirements are consistently followed., • Maintain store presentation, back-of-house standards, and visual merchandising guidelines., • Oversee deliveries, transfers, and stock returns., • Maintain accurate inventory control procedures., • Investigate stock discrepancies and implement corrective actions., • Ensure compliance with health & safety policies and procedures., • Conduct regular safety checks and risk assessments., • Promote safe working practices across the team., • Partner with the Store Manager, Retail Operations, Visual Merchandising, and Training & Customer Experience teams to ensure smooth execution of store initiatives., • Act as a link between the shop floor and central teams to provide feedback and support continuous improvement. Scope of Role & Decision Ownership Own at Store Level • Lead the team on the shop floor and ensure operational excellence in the Store Manager’s absence., • Support commercial performance by translating KPIs into team actions., • Deliver a consistently exceptional customer experience., • Retail Operations – operational processes, reporting, and compliance., • Visual Merchandising – seasonal merchandising direction and store presentation., • Training & Customer Experience – talent development and customer experience initiatives. Leadership Accountability • Inspire and develop a motivated and high-performing store team., • Support the achievement of commercial objectives and operational excellence., • Champion exceptional customer experience and brand representation., • Foster a positive, collaborative, and inclusive store culture. Key Skills & Experience / The Ideal Candidate • An inspiring leader who fosters a strong work ethic, motivates teams, and builds a positive and collaborative team culture., • A passion for fashion and lifestyle, with strong awareness of current market trends., • Commercially aware, with the ability to translate KPIs and performance data into actions that drive results and identify opportunities., • Organised and operationally strong, able to prioritise effectively and maintain high store standards., • Customer-focused, with the ability to build lasting relationships and deliver exceptional customer experiences., • Minimum of 3 years’ experience in a similar retail leadership role., • Experience leading teams of 15+ preferred., • Strong people management, coaching, and communication skills., • Proficiency with POS systems, CRM platforms, and retail reporting tools., • Flexible, agile, and resilient, able to adapt to changing retail priorities and business needs in a fast-paced environment. What Success Looks Like • A motivated, confident, and high-performing team., • Strong commercial performance aligned with store KPIs., • Exceptional customer experience delivered consistently., • Operational excellence and adherence to brand standards. Benefits • Employee discount of 50%., • Friend and Family Purchase Scheme with 20% off., • Uniform allowance., • 25 Days holiday., • Enhanced Maternity and Parental Leave after 2 years. Our People • We think of ourselves as an international family-run business that embodies our founders’ commitment to creating timeless collections for the modern woman. What started as a company of two has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community., • Split across the UK and USA, our team is 85% female, making us proud to be a brand for women, by women., • We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another. Everything else should take care of itself.