Director of Marketing
hace 1 día
Philadelphia
Job Description Founded by a team of military special operations veterans, self-starters, and top-tier technologists, the company is dedicated to preventing gun violence and mass shootings utilizing advanced Artificial Intelligence. Currently seeking a Director of Marketing with a veteran or law enforcement background who brings leadership experience and is ready to take on a full Director role, leading a B2B marketing team focused on driving rapid growth and scaling company valuation. The Company • A safety-focused organization founded in 2018 by military veterans and technologists dedicated to preventing school shooting tragedies., • The company is driven by its founders experience as parents and veterans. It delivers a proactive, military-grade AI solution designed to reduce the risk of mass shootings and protect communities., • Seeking a strategic, execution-focused marketing leader ready to step into Director-level responsibility. Reporting directly to the Co-Founder/CRO, this high-visibility role offers the opportunity to take full ownership of a growing function, build a scalable engine across demand generation, brand, and product marketing, and clearly communicate the companys mission across all platforms. The Compensation • $145K - $155K Annual Base Salary Range plus Performance-Based Bonus and Options Commensurate with Experience The Location • Preference for candidates based fully onsite at Conshohocken, PA headquarters; hybrid remote option available for non-local CST/EST candidates with regular travel to headquarters required The Benefits • Company-Sponsored Medical (PPO & HDHP Plan Options), Dental (Cigna) & Vision (Cigna EyeMed) Coverage, • Flexible Spending Account (FSA) Options (Health Care & Dependent Care), • Health Savings Account (HSA) Option with HDHP Plan Option, • Paid Time Off (PTO) Plan (15 Days/Year) & Paid Holidays, • Paid Parental Leave, • Basic Life Insurance & Supplemental AD&D Coverage, • Employee Assistance Program (EAP) (New York Life), • Travel Assistance Coverage, • Voluntary Coverage Options, • Short-Term and Long-Term Disability (New York Life), • Accident, Critical Illness & Hospital Care Insurance (Cigna), • Legal Assistance Plan (MetLife), • Pet Insurance Discounts (MetLife) The Role • Conduct comprehensive A/B testing across all digital channels (website, SEO, PPC, paid social, paid search, email campaigns, etc.) to ensure data-driven and evidence-based decision making., • Develop and execute digital and traditional marketing campaigns across multiple platforms., • Build and promote a compelling brand and corporate messaging to generate awareness and marketplace buzz., • Demonstrate a proven track record in customer retention, partnership strategies, and co-op marketing plans., • Communicate daily and frequently across key business units to ensure the company remains aligned with its revenue targets., • Create and manage an annual marketing plan, event calendar, and marketing budget., • Monitor the competitive landscape and implement measurable go-to-market strategies., • Represent the company at industry events, demonstrations, showcases, and directly with customers, including potential PR and media appearances., • Lead and align internal and external marketing team members toward shared goals., • Champion the mission to leverage AI gun detection technology to help prevent mass shootings through measurable awareness, adoption, and partner engagement strategies. The Background Profile • U.S. Citizenship required, • Bachelors Degree in Marketing or relevant field; Masters Degree a plus, • Prior military or law enforcement experience required, • 515 years of multifaceted experience spanning branding, content marketing, digital marketing, and demand generation, • Extensive background in B2B SaaS marketing with a track record of delivering $3M$5M ARR growth year over year, • Proven ability to deliver measurable ARR growth across B2B sales funnels, • Expertise with CRM (Salesforce, HubSpot), Content/SEO (WordPress, with preferred experience on Kinsta-hosted sites), and Social Media Platforms (X, Instagram, Meta, LinkedIn), • Demonstrated success leading diverse, decentralized marketing teams in high-growth startup environments, ideally evolving from hands-on expertise into strategic leadership, • Ability to be based full-time in Conshohocken, PA office or hybrid remote (only for CST/EST candidates) with regular travel to headquarters The Ideal Candidate • Background and passion for public safety technology (such as AI-powered threat detection or surveillance platforms) and/or AI-driven safety solutions, ideally with experience supporting adoption in government, education, or corporate sectors, • Comfortable rolling up their sleeves to lead strategy while diving into details as needed, • Demonstrates deep character, with absolute commitment to honesty, transparency, and alignment with the teams mission, • High emotional intelligence and exceptional communication skills, thriving in an open and candid culture, • Strong organizational abilities with the composure to stay effective under pressure