IT CRM D2C Senior Manager
1 day ago
Annecy
Company DescriptionAmer Sports is a sporting goods company with internationally recognized brands including Salomon, Arcâteryx, Peak Performance, Atomic and Wilson.âThe Mountain Sport Companyâ, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomonâs commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomonâs heritage, culture, and commitment are tied together by one simple concept: the worldâs leading mountain people creating the worldâs leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomonâs five values, therefore we are committed to creating an inclusive environment for all.Salomon is headquartered in Annecy, France.Amer Sports est le leader mondial des Ă©quipementiers du sport avec les marques Salomon, Arcâteryx, Peak Performance, Atomic et Wilson.Salomon SAS, « The Mountain Sport Company », est nĂ©e en 1947 au cĆur des Alpes et berceau de lâalpinisme moderne. GrĂące Ă la passion du sport et un design innovant, Salomon a créé une vaste gamme de nouveaux concepts rĂ©volutionnaires en fixations, chaussures, skis et vĂȘtements pour le ski alpin et nordique et a pu apporter des solutions innovantes dans le footwear, et les Ă©quipements pour le snowboard, la compĂ©tition, lâalpinisme, la randonnĂ©e, le trail running and bien dâautres sports.Au travers de cette orientation vers la performance, Salomon innove et excelle sur les sports de montagne, en convertissant de nouvelles idĂ©es en produits et en repoussant les limites du possible. Lâengagement, la culture et lâhĂ©ritage de Salomon sont tous liĂ©s par un simple concept : chaque salariĂ© peut faire de Salomon la marque de montagne de rĂ©fĂ©rence. Salomon sâengage de maniĂšre responsable pour lâoutdoor au travers de son programme de dĂ©veloppement durable. La diversitĂ© est l'une des cinq valeurs de Salomon, c'est pourquoi nous nous engageons Ă crĂ©er un environnement accessible Ă tous.Le siĂšge de Salomon est basĂ© Ă Annecy (74), France.Job DescriptionWe are looking for an experienced and inspiring IT CRM D2C Senior Manager to lead Salomon's CRM technology ecosystem and shape the future of our consumer engagement capabilities.You will build and lead a team responsible for the delivery, evolution, and operational excellence of Salomon's Consumer Data Cloud and Consumer Engagement platforms. Acting as the primary technology partner for CRM, Loyalty, and Marketing teams, you will combine people leadership, technology strategy, and business partnership to enable more personalized, data-driven consumer experiences worldwide.Your Main MissionsLead the IT CRM D2C OrganizationBuild, lead, coach, and develop a high-performing team of approximately 7 professionals.Foster a culture of ownership, collaboration, continuous learning, and innovation.Support the team's growth while strengthening technical and business capabilities.Deliver & Operate CRM PlatformsLead the successful delivery and stabilization of the Braze Consumer Engagement platform.Ensure operational excellence across CRM and Consumer Data platforms through robust governance, SLAs, monitoring, and incident management.Continuously improve platform reliability, scalability, and performance.Partner with Business TeamsAct as the trusted technology partner for CRM, Loyalty, Consumer Engagement, and Marketing stakeholders.Translate business priorities into technology roadmaps and actionable delivery plans.Collaborate closely with Product, Digital, Data, and Commercial teams to maximize business value.Strengthen Consumer Data & PersonalizationBuild the data foundations required to enable segmentation, personalization, and consumer insights.Collaborate with Data and Marketing teams to improve measurement capabilities and campaign effectiveness.Support the evolution toward increasingly data-driven consumer engagement strategies.Drive AI InnovationIdentify and prioritize AI use cases supporting CRM and consumer engagement.Partner with AI teams to accelerate personalization, campaign optimization, predictive analytics, and consumer intelligence initiatives.Promote AI adoption within the team and embed it into everyday ways of working.Own the CRM Technology StrategyDefine and execute the long-term CRM technology roadmap.Manage vendor relationships and technology partners.Own the IT CRM D2C budget, ensuring investment decisions support business priorities and long-term platform evolution.Nous recherchons un(e) IT CRM D2C Senior Manager pour piloter la stratĂ©gie technologique CRM de Salomon et accompagner le dĂ©veloppement de notre relation directe avec les consommateurs.Vous prendrez la responsabilitĂ© d'une Ă©quipe dĂ©diĂ©e aux plateformes CRM et Consumer Data. VĂ©ritable partenaire des Ă©quipes Marketing, CRM et Digital, vous contribuerez Ă construire les fondations technologiques permettant de proposer des expĂ©riences toujours plus personnalisĂ©es et performantes.Vos principales missions :Manager, dĂ©velopper et accompagner une Ă©quipe d'une dizaine de collaborateurs.Piloter le dĂ©ploiement et l'exploitation des plateformes CRM, notamment Braze.Garantir la qualitĂ© de service, la disponibilitĂ© et la performance des plateformes.DĂ©finir la feuille de route technologique CRM en lien avec les Ă©quipes mĂ©tiers.DĂ©velopper les capacitĂ©s de segmentation, de personnalisation et d'analyse des donnĂ©es consommateurs.Identifier et dĂ©ployer des cas d'usage IA appliquĂ©s au CRM et Ă l'engagement client.GĂ©rer les partenaires, les fournisseurs et le budget de l'activitĂ©.Assurer un rĂŽle de partenaire stratĂ©gique auprĂšs des Ă©quipes CRM, Marketing, Loyalty et Digital.QualificationsWhat We're Looking ForMaster's degree in Computer Science, Information Systems, Engineering, or a related field.8+ years of experience leading CRM, Customer Data Platform (CDP), Marketing Technology, or Digital Technology teams.Proven experience managing and developing high-performing teams.Strong expertise in CRM technologies such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar platforms.Solid understanding of first-party data ecosystems, customer identity, consent management, GDPR, and personalization strategies.Experience building technology roadmaps and managing strategic vendor partnerships.Strong business acumen with the ability to translate commercial needs into technology solutions.Experience leading complex cross-functional digital transformation initiatives.Passion for AI and practical experience integrating AI into business processes and team workflows.Excellent communication and stakeholder management skills.Fluent English & Intermediate French required.Profil recherchĂ©Bac +5 en informatique, systĂšmes d'information ou domaine Ă©quivalent.Plus de 8 ans d'expĂ©rience dans les technologies CRM, CDP ou Marketing Technology.ExpĂ©rience confirmĂ©e en management et dĂ©veloppement d'Ă©quipes.MaĂźtrise des plateformes CRM telles que Braze, Salesforce Marketing Cloud, Adobe Campaign ou Ă©quivalent.Bonne connaissance des environnements Consumer Data, de la gestion des identitĂ©s, du consentement et du RGPD.ExpĂ©rience dans la dĂ©finition de roadmaps technologiques et le pilotage de partenaires.Forte orientation business et capacitĂ© Ă collaborer avec les Ă©quipes Marketing et Commerciales.ExpĂ©rience dans des projets de transformation digitale internationaux.AppĂ©tence forte pour les technologies IA et leur adoption au sein des Ă©quipes.Excellentes capacitĂ©s de communication et d'influence.Anglais courant indispensable ; français intermĂ©diaire. Additional InformationDirect management of a team of approximately 7 people.Strong collaboration with CRM, Loyalty, Marketing, Digital, AI, Data, and Commercial teams.Opportunity to shape Salomon's future consumer engagement ecosystem through cutting-edge CRM, AI, and Customer Data technologies.Position based in Annecy, France.ð Ready to build the future of consumer engagement and lead the technologies powering Salomon's direct-to-consumer strategy? Apply now and join the adventure.Un rĂŽle stratĂ©gique au cĆur de la transformation digitale de Salomon.Le management d'une Ă©quipe experte sur des technologies CRM de nouvelle gĂ©nĂ©ration.Une forte exposition internationale auprĂšs des Ă©quipes Marketing, Data, Digital et IA.L'opportunitĂ© de construire les fondations technologiques de la relation consommateur de demain.Un environnement innovant, collaboratif et tournĂ© vers l'amĂ©lioration continue.Poste basĂ© Ă Annecy.ð PrĂȘt(e) Ă façonner l'avenir des technologies CRM et Consumer Data chez Salomon ? Rejoignez-nous.SummaryType: Full-timeFunction: Information TechnologyExperience level: Not ApplicableIndustry: Sporting Goods