Social Media Manager - 舌尖卤味 Tasty To Go

Duties of the post:

• Work closely with senior management to develop and refine Tasty To Go’s brand positioning, digital marketing strategy, and customer engagement objectives across multiple platforms, including Instagram and Xiaohongshu (Little Red Book).
• Create, edit, and manage high-quality digital content, including social media posts, short-form videos, promotional materials, and newsletters, to support the Company’s public relations and marketing activities.
• Act as a digital brand representative for the Company by engaging with customers, influencers, media contacts, and local community stakeholders through online platforms, digital campaigns, and promotional events, with the aim of strengthening the restaurant’s public profile.
• Plan, implement, and monitor social media and digital marketing campaigns that promote Tasty To Go’s authentic Chinese cuisine, menu offerings, and customer experience.
• Develop and use analytical tools to track, evaluate, and report on the performance of digital and social media activities, providing insights and recommendations to improve future campaigns.
• Ensure consistency of brand messaging, tone, and visual identity across all digital communications, reflecting the Company’s values, authenticity, and commitment to quality.

Salary: £34000 to 43000 per year depending on experience

Skill, experience and qualifications:

• A minimum of a bachelor’s degree (or equivalent qualification) in Marketing, Communications, Digital Media, Public Relations, or a related discipline.
• Demonstrable experience in social media management, digital marketing, public relations, or online brand promotion.
• Proven ability to plan, create, and manage engaging content across multiple platforms, including Instagram, Facebook, TikTok, and Xiaohongshu (Little Red Book).
• Strong understanding of social media trends, audience engagement strategies, and performance analytics.
• Excellent written and verbal communication skills in English; proficiency in Mandarin Chinese is highly desirable for engaging with Chinese-speaking audiences and promoting authentic Chinese cuisine.
• Experience using social media management tools and analytics platforms (e.g. Meta Insights, Google Analytics, Xiaohongshu backend tools).
• Strong creative, organisational, and project management skills, with a high level of attention to detail and brand consistency.
• Ability to work both independently and collaboratively in a fast-paced, customer-focused hospitality environment.
• Knowledge of UK food, hospitality, and consumer dining trends is advantageous.