Product Marketing Executive
6 days ago
Taunton
Product Marketing Executive – Outdoor Taunton, Somerset | Hybrid | Competitive Salary + Benefits Are you a product marketer who loves the outdoors? We’re working with an established consumer goods business to find a talented Product Marketing Executive to join their growing Marketing team. This is a brilliant opportunity for someone who wants genuine ownership of a product category – from launch through to lifecycle management – within a collaborative, cross-functional environment. The Role Reporting to the Head of Product Marketing, you’ll take the lead on bringing Outdoor products to market and keeping them performing. Day-to-day, that means: • Planning and executing Go-to-Market campaigns for new product launches – positioning, pricing, content, sales materials, POS, and campaigns., • Building product content and digital assets that clearly communicate features, benefits, and USPs., • Managing the Outdoor portfolio – tracking performance, spotting issues, and driving tactical responses with Sales and Brand Marketing., • Keeping a close eye on competitors and market trends, and turning that intelligence into actionable recommendations., • Supporting exhibitions and trade shows – with some personal attendance required., • Managing the Product Marketing budget., • Collaborating across Product Development, Brand Marketing, Sales, Digital, C...