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The Company: We are a founder led and owned British heritage leather goods and accessories brand. Born 45 years ago, we have been designers, manufacturers, wholesalers and retailers and, like our products, we hope we get better with age! Our creative and operational home is based in our converted stables in beautiful Hertfordshire parkland with our Distribution Centre just 10 minutes away in Hemel Hempstead. The role: This role owns the day-to-day commercial performance of our ecommerce website. You are accountable for trading performance, conversion, product performance and on-site execution. This is a hands-on role, focused on active trading, continuous optimisation, and turning insight into measurable revenue and profit growth. This is not a reporting or “site maintenance” role. You will own the number, identify opportunities, execute change, and measure impact. Where: Based at our stables in Great Gaddesden, our team enjoys working together - collaborating, sharing ideas and being part of a family at work. Office hours: Monday - Friday (37.5 hours per week or as necessitates this senior role) Reporting to: Head of Ecommerce & Technology Your character and skills will include: • 4-5 years’ experience using platforms such as Shopify, Centra & CRO, testing and merchandising tools such as AB Tasty, Nosto, Depict etc, • Commercially sharp and comfortable owning revenue and conversion targets, • Naturally analytical, but action-oriented - insight only matters if it changes outcomes, • Obsessed with the customer journey, funnel performance and removing friction, • Confident making decisions based on data, not just opinion, • Calm under pressure, organised, and able to prioritise what actually moves the needle, • Comfortable working cross-functionally and challenging when needed, • Confident working with large datasets and performance reports, • Experience trading an ecommerce website end-to-end, in full price retail, fashion or lifestyle OSPREY LONDON Values: AUTHENTICITY - Being sincere, genuine and honest at all times; be your true self COLLABORATION - Working together effectively to achieve our goals; share and communicate PRIDE - Aspiring to be the best in everything we do; show your passion and how much you care TRUE GRIT - Showing determination and perseverance in all that you do; never give up VISION - Using your creativity and experience to plan for the future; never stand still Your main responsibilities will be: Trading & Performance Ownership: • Own daily, weekly and monthly ecommerce trading performance, • Monitor and actively manage revenue, conversion rate, AOV, return rate and margin, • Own and execute the ecommerce trading calendar including product launches, campaigns, peak periods and promotions, • Trade the site in line with stock availability, margin targets and commercial priorities, • Identify underperformance quickly and take corrective action Conversion Rate Optimisation (CRO): • Own and deliver the CRO roadmap, • Analyse funnels, drop-offs, paths to purchase and device performance, • Identify and prioritise CRO opportunities across PLPs, PDPs, navigation, checkout and content, • Work with Technology and UX partners to scope, prioritise and deliver tests and improvements, • Track test results, quantify impact, and feed learnings back into ongoing optimisation Product, Merchandising & On-Site Execution: • Own product merchandising rules, sorting logic and promotional application, • Ensure product data integrity across pricing, promotions, attributes and availability, • Analyse product and category performance including full-price vs off-price, sell-through and returns, • Use insight to influence product positioning, pricing and promotional strategy, • Ensure the site is always commercially aligned, not just visually appealing Data, Reporting & Insight: • Monitor and analyse website performance metrics and customer behaviour, • Generate clear, actionable insights across channel, product and customer cohorts, • Own ecommerce dashboards and reporting, ensuring accuracy and relevance, • Produce weekly performance summaries highlighting what’s working, what isn’t, and what action is being taken, • Support forecasting, planning and post-event analysis with robust data Cross-Functional Collaboration: • Act as the ecommerce performance voice across the business, • Work closely with Merchandising, Marketing and Technology teams, • Ensure ecommerce priorities are clearly defined and aligned across departments, • Support campaign planning and launches with insight and post-launch evaluation What does success look like? A sustained improvement in core funnel metrics that materially increases conversion, revenue per session and delivers profitable growth through disciplined trading and CRO execution. KPIs • Conversion rate across the full buying journey, • Product performance metrics, including known opportunities across full-price vs off-price and Men’s category mix, • Revenue vs forecast, • Trading calendar execution

The UK’s leading provider of adult short break experiences, Warner Hotels is a collection of unique properties in great locations across the UK. All short breaks at a Warner Hotel include breakfast, dinner and specified entertainment and activities, ensuring guests make the most of their time away. Situated in stunning locations nationwide including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire and The Runnymede on Thames, each hotel offers its own personal character that makes every Warner Hotels stay unique. We are looking to recruit a Category Manager who will provide procurement oversight across the business and through their team in all spend areas (Food and Beverage). This role will be responsible for overseeing the sourcing, negotiation, and buying processes within a tiered procurement framework, ensuring quality and value for money, through the management of supplier relationships and supplier performance. Carry out continual reviews of procurement processes to ensure they meet the needs of the brand. Working closely with the relevant leaders in hotels and the hub, support service delivery, operational efficiency, and value from spend, through contract management and contract compliance. Key Responsibilities: Supplier and Contract Management of Tier 1 Spend • Developing sourcing and category processes to deliver against brand needs in optimising cost, quality and supply., • Oversee tendering, contract negotiation, selection and ongoing supplier management., • Support and facilitate the liaison between budget holders, brand teams and suppliers, to bring innovation, quality and service best practice., • Build and maintain relationships with suppliers and vendors., • Act as the primary route for escalation of issues. Sourcing and Go-To-Market support of Tier 2 spend: • Collaborate with budget holders to determine needs and specifications., • Source using approved methods and techniques (tenders, RFPs, etc)., • Carry out appropriate negotiations, ensuring cost savings are identified where possible, and arrange contracts., • Ensure suitable hand backs are in so that day-to-day management can be achieved by the budget holder. Risk Mitigation: • Oversee supplier compliance and performance, through appropriate action and improvement plans., • Support category manager(s), in conjunction with the Junior Legal Counsel, with contract breaches., • Ensuring the security and sustainability of the supply chain by managing risks related to suppliers and addressing ethical and compliance issues., • Staying informed about market trends, innovations, regulations, and new technologies that could impact procurement. Data and Reporting • Advise and support on the introduction of supplier KPIs and SLAs., • Prepare reports and presentations as required., • Provide support and input into supply chain audits. Guidance, Advice and Support • Take the lead on procurement activities as the nominated SME., • Develop, implement and continually review and improve the Procurement policies and processes., • Develop self-help materials to support all teams in procurement and purchasing within a tiered framework., • Contribute to financial controls as appropriate., • Support on ad hoc projects as required. Knowledge, Skills & Experience: • Broad knowledge of procurement and supply chain management within the hospitality and leisure industry., • At least 5 years’ experience in procurement management, • Experience of working in hospitality and leisure sector, or similar hotel operations., • Good communication and interpersonal skills., • Strong analytical and negotiation skills., • Stakeholder management, • Able to work in an agile and fast changing environment., • Good financial acumen, • Proficiency in MS Office programmes (word, excel, ppt, teams, etc) Inclusion Statement Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share. We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at: Please note unsolicited CV’s from agencies will not be considered.

The Company: We are a founder led and owned British heritage leather goods and accessories brand. Born 45 years ago, we have been designers, manufacturers, wholesalers and retailers and, like our products, we hope we get better with age! Our creative and operational home is based in our converted stables in beautiful Hertfordshire parkland with our Distribution Centre just 10 minutes away in Hemel Hempstead. The Role: Responsible for developing and executing customer relationship strategies through the use of data-driven CRM campaigns, lifecycle marketing and SMS. Where: Based at our stables in Great Gaddesden, our team enjoys working together - collaborating, sharing ideas and being part of a family at work. Office hours: Monday - Friday (37.5 hours per week) Reporting to: Head of Marketing Your character and skills will include: • At least 2-3 years’ experience building, implementing, and improving campaigns through an ESP (ideally Ometria), • Strong excel competency and analytical skills to interpret data and translate insight into actionable strategies, • Ability to write clear, engaging, and on-brand CRM communications (email & SMS), • Customer-centric mindset prioritising the customer experience and needs, • Flexible and agile in adjusting strategies based on changing customer behaviour, feedback, or business priorities, • Comfortable working cross-functionally with marketing, ecommerce and merchandising teams, • Excellent reporting skills with the ability to create dashboards, reports, and KPIs for management, • Understands sales & customer retention strategies and how to drive sales, cross-sell, and retain customers, • Familiarity with automation email campaigns, loyalty programs, and customer engagement strategies OSPREY LONDON Values: · AUTHENTICITY - Being sincere, genuine and honest at all times; be your true self · COLLABORATION - Working together effectively to achieve our goals; share and communicate · PRIDE - Aspiring to be the best in everything we do; show your passion and how much you care · TRUE GRIT - Showing determination and perseverance in all that you do; never give up · VISION - Using your creativity and experience to plan for the future; never stand still Your main responsibilities will be: • Own email briefing process end-to-end working with graphic designer to deliver engaging content that drives key CRM metrics, • Plan, build, & send email & SMS campaigns, including segmentation, scheduling, and QA. Ensure all campaigns are delivered accurately and on time in line with the marketing calendar, • Create and manage audience segments based on customer behaviour, lifecycle stage and purchase history. Use segmentation to improve relevance, engagement and conversion, • Track CRM performance metrics such as open rate, CTR, CTOR, conversion, and revenue contribution. Produce regular reports with clear insights and recommendations for optimisation, • Maintain and optimise automated flows (welcome, post-purchase, browse/cart abandonment, re-engagement), whilst identifying new automations to drive revenue and maximise lifetime value of customers, • Maintain accurate customer data and support GDPR-compliant practices within the CRM platform., • Work closely with Marketing and Ecommerce team to align messaging, timing and creative assets, • Work with Head of Marketing to define and roll-out a customer loyalty/VIP programme, • Manage, plan, and write SMS notifications based on trade opportunities and customer moments, • Stay up to date with new Ometria platform features and email best practices What does success look like? • Increased customer engagement and retention through data-driven CRM initiatives, • Accurate, insightful CRM reporting that supports commercial decisions, • Seamless execution of CRM campaigns aligned with business objectives and deadlines, • Continuous optimisation of customer journeys and communications KPIs: • To increase active customers over LTM and increase LTV, • Track human engagement metrics such as Click-to-Open Rate and Click-Through Rate across campaigns and flows to check relevancy, • Revenue driven by CRM channels (email and SMS), including share of total online revenue. Tying CRM activity to commercial impact while still focusing on retention

The UK’s leading provider of adult short break experiences, Warner Hotels is a collection of unique properties in great locations across the UK. All short breaks at a Warner Hotel include breakfast, dinner and specified entertainment and activities, ensuring guests make the most of their time away. Situated in stunning locations nationwide including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire and The Runnymede on Thames, each hotel offers its own personal character that makes every Warner Hotels stay unique. We are currently recruiting for a Proposition Manager - FTC who will be playing a key role in shaping, developing and delivering Warner Hotels’ guest propositions. Reporting to the Head of Proposition, the role helps translate strategy into experiences that are distinctive, deliverable and commercially sound. The Proposition Manager must be able to work flexibly across the full breadth of the Warner proposition, applying core proposition development and delivery skills across multiple experience pillars. While individuals may bring deeper expertise in a specific area, the role requires strong transferability of skills to work effectively across F&B, entertainment, spa, experiences and in-between moments. This is a dynamic role that blends strategic thinking, experience design, project management and delivery support. It requires confidence operating in complex, evolving workstreams. Key Responsibilities: Proposition Development • Support the development and evolution of Warner’s guest propositions across all segments, with a strong focus on clarity, consistency and guest impact., • Help translate the overarching brand and experience strategy into tangible propositions across key experience pillars including F&B, entertainment, spa and activities., • Shape experiences that clearly align to our three segments (Comfort, Warner and Reserve), ensuring each delivers a distinct, intentional guest experience while remaining true to the overall Warner brand., • Support the development and application of proposals, playbooks, blueprints, and proposition guidance so they are practical, usable and scalable, and help teams develop and deliver the experience with confidence and pride. Proposition Delivery & Project Support • Support the delivery of propositions, helping move work from concept through development to implementation without losing intent or quality., • Bring structure to complex programmes, tracking progress, dependencies and key decisions across multiple workstreams., • Help maintain momentum, flag risks early and support clear, timely decision-making., • Prepare high-quality materials for proposition reviews, working sessions and senior forums that clearly articulate how experiences should feel, flow and land for guests. Cross-Functional Collaboration • Work closely with operations, F&B, entertainment, spa, brand, marketing and finance teams to ensure propositions are aligned, feasible and deliverable in live hotel environments., • Regularly update key stakeholders and cross-functional teams through clear, structured meetings and well-considered outputs., • Support the delivery of briefing documents, insight reports and health and safety audits required to enable proposition development and rollout., • ‘Pull the thread’ between strategy and execution, helping teams understand not just what is changing, but why it matters to the guest experience and our wider strategy. Quality, Insight & Guest Lens • Sense-check propositions through a guest lens, ensuring experiences feel intentional, joined-up and appropriate for each segment., • Hold an end-to-end view of the guest experience across all pillars, ensuring the overall proposition feels coherent and intentional, rather than optimised in silos by individual functions., • Where individual functional priorities risk diluting the overall experience, the Proposition Manager is expected to challenge constructively and help realign decisions back to the intended guest proposition., • Maintain a high bar for quality and consistency across proposition outputs, ensuring detail supports the overall experience., • Use insight, guest feedback and live learnings to inform ongoing refinement and evolution of propositions, strengthening how guests feel during and after their stay. Support to Head of Proposition • Act as a trusted partner to the Head of Proposition, proactively owning defined workstreams and priorities., • Provide thoughtful challenge and practical problem-solving to sharpen proposition thinking and decision-making., • Help protect focus on work that genuinely drives guest value, team clarity and commercial impact. Knowledge, Skills & Experience: • Principles of proposition development and experience design, • Segmentation-led thinking and how propositions flex by audience and price point, • How different experience pillars interact (F&B, entertainment, spa, activities, in-between moments), • Commercial drivers in guest propositions, including spend, appeal, and deliverability, • Develop, shape and implement guest propositions with clear intent and structure, • Translate strategy into practical, deliverable experiences teams can execute, • Work confidently across ambiguity, bringing clarity and momentum to complex work, • Move work from concept through development to roll out without losing quality or intent, • Manage multiple work streams in parallel, tracking progress, risks and dependencies, • Communicate clearly and persuasively through written outputs, decks and forums, • Proven experience in proposition development, customer experience, brand or experience development roles, • Evidence of having developed and delivered propositions, not just contributed ideas, • Experience working cross-functionally with operations, commercial and creative teams, • Subject matter depth in one area (e.g. Spa & Wellness, F&B, Entertainment) desirable but not essential This position is a fixed term contract What we offer? • Competitive salary, • Bonus, • 25 days holiday, • Great deals on Warner breaks for you, your friends and family, • Discounted food and drinks at our on-site restaurant, • Pension Scheme, • Other discounts on variety of shopping experiences, high street brands and access to a VIP box at the O2. Inclusion Statement Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share. We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at: Please note unsolicited CV’s from agencies will not be considered

We aim to compete with the best in the business and will depend on our Character TDs to create animation rigs for characters, creatures, props, and vehicles. Proven years of experience with significant creature/character projects. Thorough knowledge of your area of character specialisation (i.

A London based Game Studio is seeking a Senior Character Artist to create high-quality character assets for ambitious projects. Responsible for sculpting, modeling, and texturing character assets, the ideal candidate will have extensive experience on AAA titles, strong PBR texturing skills, and fami

A London-based game studio is seeking a Senior Character Artist to create high-quality character assets from concept to final in-engine delivery.

As a Senior Character Artist, you will be instrumental in bringing that vision to life, translating concept and art direction into high-quality, production-ready characters that feel authentic, technically robust, and memorable in-game. Own the creation of high‑quality character assets from approv

Join to apply for the Senior Character Concept Artist role at CCP Games. We are seeking a versatile and talented Senior Character Concept Artist to join our team. You will contribute to the creation of visually stunning and imaginative concepts across a variety of disciplines, including Characters a

Be able to rig characters for real time use. Rig and prepare characters for use inside Unreal. Ensure characters and UI function correctly with Blueprint logic.

Join to apply for the Character Designer - Freelance Game Project role at Twine. Develop concept art and character sheets for use in animation and gameplay integration. Ensure the story and characters align with the themes of African mythology without reliance on AI-generated content.

As a Senior Character Artist, you will be instrumental in bringing that vision to life, translating concept and art direction into high-quality, production‑ready characters that feel authentic, technically robust, and memorable in‑game. The Space Rangers team are recruiting a Senior Character Ar

The role involves designing and illustrating characters that complement an established main character, ensuring visual consistency, and collaborating with the project lead. A creative marketplace seeks an illustrator for developing engaging characters for a children's book series. Ideal candidates h

A leading game studio in London is seeking a Senior Character Artist to contribute to high-quality character assets for AAA titles. The ideal candidate has significant experience in character art, strong modeling and texturing skills, and is confident working with Unreal Engine.

A leading freelance marketplace is looking for a freelance animator specializing in 2D character animation for digital GIFs. The role requires creating high-quality character animations similar to Pudgy Penguins and delivering weekly. Candidates should have a strong portfolio, proficiency in animati

This role involves rigging characters, implementing UI, and ensuring functionality with Blueprint logic. The position is a 6-month fixed-term contract with a salary of £25,520 per year, focusing on enhancing user interaction through character design and UI optimization. A UK-based tech firm seeks a

A creative entertainment company is seeking a Lead Animator to lead the creation of high-quality animation for digital characters.

Highly skilled in gameplay animation, with examples of character agility, combat, environmental interactions etc.

As a Senior Character Artist, you will be instrumental in bringing that vision to life, translating concept and art direction into high-quality, production-ready characters that feel authentic, technically robust, and memorable in-game. The Space Rangers team are recruiting a Senior Character Artist

The ideal candidate has over five years of experience in rigging, excels in Python and Maya scripting, and has a deep understanding of character rigging techniques.

As a Character Artist, you will report to the Art Director and must ensure the consistent delivery of top-quality content and documentation that meets client and internally created specifications. Good understanding of hair cards creation and placement for real-time characters.

A leading video game developer in the United Kingdom seeks a Senior Character Concept Artist. This role requires proven experience creating visually stunning character and weapon concepts.

Painter & Decorator – Design Team.Working in the whole of the Kent Area.However must be willing to travel nationwide on occasion.Must hold full UK driving licence.Please note: We are unable to consider Skilled Worker or Student Visa applicants for this role.Extraordinary Days, Every Day’.At

Spray Painter £230 per day Heartford The On-Site Group are looking for a Spray Painter As an Spray Painter you will be responsible for: Spray paint - ceilings, walls and woodwork To be considered for this role you should have: A valid CSCS Full PPE Up to date CV Recent references If this is of a

Onshore Rigger (Counter Terrorism Clearance).Travel and accommodation fully covered and arranged by the client.

A leading client in the Rail Rolling Stock Industry is recruiting for Vehicle Painters to work on a long term contract basis based at their site in Widnes, Cheshire.Preference is working on a shift pattern basis (2 weeks on days, followed by 2 weeks working nights), but there may also be an option t

We are seeking an experienced Wet Spray Painter to join our Production team.The role involves preparing and painting precision components for earth-moving equipment in line with company procedures, customer specifications, and health and safety standards.Key ResponsibilitiesPrepare and wet spray pai

We offer our Nightshift Spray Painters: Up to £52,500 OTE plus benefits Additional opportunity to earn up to £9,000 every three years inperformance-based bonuses - terms and conditions apply Hillington BMW/MINI Monday - Thursday 7.Salary review twice per year Excellent opportunities to continue t

Role: Painter Location: HunstantonContract type: Temporary (Full time)Start date:31.Duration: Long termPay rate: £19.Working hours:Fawkes & Reece contact: Callum 07783 421780The role:As the site Painter you will be responsible for.Previous experience in a Painting positionStrong work eth

An exciting new opportunity has arisen to join our business as aVehicle Painter and Prepperat ourCold Meece Refurbishment site.In this role, youll be responsible for preparing and refinishing a variety of vehicles to the highest standards, ensuring a flawless finish and exceptional attention to deta

Recruit4staff is proud to be representing their client, a leading Manufacturing / Engineering company, in their search for an Industrial spray painter to work in their leading facility in Whitchurch, ShropshireFor the successful Industrial spray painter, our client is offering: Competitive hourly ra

We are seeking an experienced Wet Spray Painter to join our Production team.The role involves preparing and painting precision components for earth-moving equipment in line with company procedures, customer specifications, and health and safety standards.Key ResponsibilitiesPrepare and wet spray pai

Cinematics Camera Animator (6 Month Fixed Term Contract)Art - Leamington Spa, Warwickshire (Hybrid)Based in the heart of Leamington Spa, Pixel Toys have spent over a decade pushing the capabilities of mobile gaming.We have developed multiple award-winning titles, including: Warhammer 40,000: Freebla

Self Employed SMART Repair Vehicle Painter required at a busy Car dealership inStockton-on-Tees.Motorclean provide services to Car dealerships, Auctioneers and Rental companies across the UK.The purpose of this role is to repair vehicles to the highest quality to ensure they are ready for resale by

Start a career with one of the best beauty brands around?World famous beauty and cosmetics brand Avon is looking for full and part time representatives in the UK right now as business expands.See the TV Ad campaignThis is your chance to work with a premier international brand with 130 years of prove

The clientThis is an excellent opportunity for an Automotive Spray Painter to join a well-established business, work within a dedicated team and play a key role in producing high-quality automotive paint finishes.Automotive Spray PainterThis is an excellent opportunity for an experienced, details sp

Start a career with one of the best beauty brands around?World famous beauty and cosmetics brand Avon is looking for full and part time representatives in the UK right now as business expands.See the TV Ad campaignThis is your chance to work with a premier international brand with 130 years of prove

Plasterer and PainterThe ArmyUnited Kingdom£26,334 a year (after training)Work on building projects around the world.As a full-time soldier, entry-level Plasterer and Painter in the British Army, youll:Add finishing touches to buildings including headquarters, hospitals and military bases Master tr

We offer our Spray Painters: Up to £47,000 OTE plus benefits Additional opportunity to earn up to £9,000 every three years in performance-based bonuses - terms and conditions apply Wakefield Motorstore 44 hours per week Starting from 33 days' annual leave, increasing with service Salary review t

Lead Technical ArtistArt - Leamington Spa, Warwickshire (Hybrid)Based in the heart of Leamington Spa, Pixel Toys have spent over a decade pushing the capabilities of mobile gaming.We have developed multiple award-winning titles, including: Warhammer 40,000: Freeblade, Warhammer Age of Sigmar: Realm

Are you a Senior Cinematic Animator with AAA experience, passionate about storytelling, performance, and bringing emotional characters to life?. Deliver believable, high-quality character performances for narrative cutscenes.

Senior UI ArtistArt - Leamington Spa, Warwickshire (Hybrid)Based in the heart of Leamington Spa, Pixel Toys have spent over a decade pushing the capabilities of mobile and VR gaming.We have developed multiple award-winning titles, including: Warhammer 40,000: Freeblade, Warhammer Age of Sigmar: Real

ACME AI&FX is a creative hub for technologists, VFX artists, and data scientists, revolutionizing how future shows are created.Established by Hollywood's most disruptive entrepreneurs, the company operates at the crossroads of film craft and machine intelligence.Specializing in AI integration, VFX,

Realityjam is a UK-based game development studio and developer platform building MMO titles for PC.We've partnered with Unity, the world's leading game engine, to create a structured 2-year pathway into the games industry for emerging artists and developers.This is a 2-year Industry Access Program c

Expertise in fine art, hand drawing, character design, and asset preparation. If you’re passionate about crafting immersive characters and visuals specifically for slot games, we want to hear from you!.

Artists must be based in the UK for this position**.We're looking for a talented Environment Artist to join a small, passionate development team.You'll be expanding our successful sports simulation game with fresh, high-quality content - raising the visual bar and helping shape the direction of our