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DIRECTOR OF SALES – CAMBRIDGEReporting to the Senior Sales Director - UK and Ireland, this role will drive commercial performance and take full ownership of sales targets across assigned Locke & Cove properties in the Cambridge market, delivering exceptional revenue growth through strategic account management and targeted new business development. This role is based on property 5 days a week. THE STAGE IS SET The stage is set for something different. We don’t run conventional hotels; we build places with character and intent. What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach. Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost. This is our backdrop. We’re on an exciting journey step on stage and play your part. THE WORK IN YOUR HANDS • Developing and executing property-level sales strategies aligned with KPIs to consistently meet or exceed revenue targets across your portfolio, • Delivering against ambitious B2B revenue targets with full personal accountability for results, • Dedicating approximately 25% of your efforts to direct revenue generation through hands-on account management - identifying growth opportunities, increasing market share, and maximising yield from existing clients, • Allocating 75% of your time to high-impact new business development - personally identifying, pursuing and closing new corporate clients that deliver significant incremental revenue, • Implementing rigorous account planning to systematically grow revenues from existing and new B2B customers across all channels including direct corporate clients, Travel Management Companies (TMCs), Serviced Apartment Booking Agencies (SABAs), consortia and other B2B intermediaries, • Actively pursuing revenue opportunities across all segments including corporate, groups, M&E, mid & extended stay, • Working collaboratively with the Key Accounts Team, Groups & MICE Team, and wider Commercial Team while maintaining personal ownership of revenue targets, • Maintaining disciplined use of CRM & edyn's database with meticulous attention to data quality and pipeline management, • Providing detailed, data-driven reporting to key stakeholders on sales activity, pipeline development and revenue performance, • Personally hosting FAM trips, property showcases, sales presentations and events to drive business to your properties, • Ensuring rigorous adherence to all internal processes for effective account management, • Maintaining comprehensive, up-to-date records with accurate client information in all databases, • Exceptional commercial acumen with proven sales achievement, • Superior relationship-building capabilities with C-suite decision makers, • Advanced problem-solving and negotiation skills, • Strategic planning and organisational excellence, • Outstanding written and verbal communication, • Advanced proficiency in business technology tools for sales presentations and reporting, • 4 years previous hotel experience across multiple European / international jurisdictions looking after £3m plus of annual business, • Proven track record of consistently exceeding sales targets in hospitality or related sectors, • Significant hospitality sales and strategic account management experience with demonstrable results, • Established local market knowledge with active network of industry contacts If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact. Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.

SALES MANAGER – CAMBRIDGEIs selling in your DNA? Have you got a knack for unearthing leads and turning them into loyal customers? Do you thrive on building and nurturing relationships? You’d be at the sales-helm of our Cambridge region of Locke properties when it’s most exciting, as we combine stabilising open properties with launching new buildings across the region. Reporting to the Senior Director Sales – UK and Ireland, you’ll take ownership of key pre-opening planning as well as ongoing sales activity, using your local knowledge and networking prowess to develop profitable, sustainable business. This role is based 5 days a week on property. THE STAGE IS SET The stage is set for something different. We don’t run conventional hotels; we build places with character and intent. What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach. Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost. This is our backdrop. We’re on an exciting journey step on stage and play your part. THE WORK IN YOUR HANDS • Developing a sales plan for each of the properties within your portfolio, • Delivering and exceeding individual and team targets, • Actively nurturing existing relationships while seeking and winning new business, • Managing key clients within the corporate, group, consortia and extended stay segments, conducting reviews to identify opportunities and executing development plans to maximise revenue, • Actively assisting with B2B sales, managing key local accounts and liaising with the central sales team to engage with key central account, • Identifying new and existing leads and liaising with decision makers, • Ensuring databases are kept up to date, • Staying in-the-know with Locke business developments across all locations, • Reporting to key stakeholders on sales activity, • Networking at events, exhibitions and conferences to grow strong relationships, • Hosting fam trips, property showcases, sales presentations and events, • Innate customer service skills, • No-nonsense commercial awareness, • Brain built for problem solving, • Determination to deliver on individual and team targets, • Tenacious and courageous mindset, • Impeccable planning and organisation, • Next-level communication, • Demonstrable understanding of Locke’s business and brand, • Local knowledge and contacts in the local region, • 4+ years’ experience in hotel, serviced apartment, or relocation housing sales, ideally across multiple markets., • Experience managing client portfolios with annual revenues of £3m+. If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact. Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.