Digital Content Strategist
18 hours ago
Newcastle upon Tyne
About The Role • You are a self-motivated, curious content marketer with a proven track record for optimizing content placement, timing, and activation across the full customer journey., • Your expertise in contributing to cohesive digital narratives through multiple content types and platforms—paired with your ability to identify content opportunities and amplify their reach—will be vital to creating a best-in-class B2B web experience., • In this role, you’ll collaborate across our global marketing organization to brainstorm, educate, and champion digital content best practices (blogs, microcopy for CTAs, content placement, etc.)., • You’ll remain current with evolving digital trends while delivering content audits, strategic briefs, and working closely with digital publishers, web developers, brand strategists, and key stakeholders to activate a fully connected content experience., • As our Digital Content Strategist, you will facilitate content creation, standardization, and strategic placement to maximize efficacy, education, and conversion according to best practices and emerging digital trends., • You will own the critical responsibility of connecting newly published content across the user journey—ensuring comprehensive cross-referencing, strategic promotion, and intelligent surfacing at all relevant touchpoints to amplify content value and user engagement. What You’ll Do • Execute content audits and reviews to uphold the digital presence for consistency, accuracy and maximum impact., • Partner with Senior Digital Performance Marketing Manager to create content action plans based on data findings (Google Analytics 4, Google Search Console) and with SEO Specialist to utilize SEO + LLM data to create content from data-backed insights., • Manage and own the Workfront editorial flow for web team owned-content and requests; act as subject matter expert for new page creation and structure., • Organize and maintain a web content library to monitor for performance, freshness and internal linking opportunities in partnership with SEO Specialist and content team., • Collaborate with web publishing and development teams to create impactful web pages, content, layouts and changes., • Partner with internal teams to drive SXO impact with evolving digital copy standards., • Contribute to monthly, quarterly performance decks with insights, actions and data-driven findings on endeavors. What You Bring • 3 years’ experience in crafting, editing and strategizing B2B and SaaS website messaging at an enterprise level., • Strong editorial and brand eye to identify content opportunities that blend SEO and human-centric content with storytelling., • Digital/Web-first mentality, • Familiarity with content management systems (CMS) like WordPress or Drupal., • Expertise in content marketing strategies with SEO inclusion, including the marketing funnel, content type best practices, • Creative approach to problem-solving to work across platforms, channels and teams, • Demonstrated curiosity for an ever-changing space and drive to learn about peripheral departments and teams for personal and professional growth., • Strong analytical and project management skills., • Excellent communication and interpersonal skills. Even Better • Familiarity with SEO/LLM best practices for visibility, • Data-driven decision maker with advanced analytics skills., • Experience in the travel, tech or SaaS industry., • Customer-centric with a deep understanding of user behavior., • Experienced with agile methodologies., • Committed to continuous learning., • Understanding of compliance and ethical standards in digital marketing., • Experience with web analytics platforms like Google Analytics, Google Search Console, Google Looker Studio and/or Adobe Analytics for tracking user behavior and conversion metrics.