Leicester
Lead the growth of a premium food-to-go brand portfolio exceeding £100m in a dynamic, fast-paced sector.\n\nThis senior role offers the chance to shape brand strategy, drive innovation, and engage consumers in the thriving UK market.\n\nRole Overview\n\nOwn the strategic direction for a flagship brand, championing brand equity, launch exciting innovations, and fostering partnerships in a collaborative, office-based environment in the Midlands.\n\nKey highlights:\n\n * \n\n Execute annual brand plans aligned with a 3-year strategy.\n\n * \n\n Harness consumer trends and category insights for growth opportunities.\n\n * \n\n Present compelling strategies to key retail partners for standout activations.\n\nCore Responsibilities\n\nDrive end-to-end brand leadership with commercial impact.\n\n * Spearhead seasonal and limited-edition product launches from ideation to national rollout, collaborating across NPD, commercial, and operations teams.\n\n * Develop and manage a 3-year innovation pipeline, overseeing product lifecycles and supplier relationships.\n\n * Lead agencies to deliver market-leading campaigns, ensuring consistent brand voice across channels.\n\nFurther duties include:\n\n * Crafting a bold digital and social media strategy to boost engagement.\n\n * Monitoring brand P&L, optimising budgets, and tracking ROI on activations.\n\n * Supporting franchise evolution and through-the-line marketing execution.\n\nIdeal Candidate\n\nWe're seeking a commercially astute leader with 3+ years in brand management within food/drink, including innovation and agency handling.\n\nQualifications & Experience\n\n * \n\n Degree in business/marketing (preferred).\n\n * \n\n Proven track record in product development, campaign delivery, and P&L oversight.\n\nKey Skills\n\n * \n\n Strong project management and cross-functional influencing.\n\n * \n\n Passion for consumers, problem-solving, and data-driven insights.\n\nPersonal Traits\nEmbody resilience, positivity, and customer focus to thrive in our agile culture.\n\nJoin a supportive marketing team in a market-leading food business, with opportunities to make a tangible impact on beloved brands. Office-based at our Midlands site, this role suits ambitious professionals ready to elevate a leading brand to new heights.\n\nApply now to shape the future of on the go indulgence. Get in touch or send your CV and cover letter outlining your brand successes