CRM Data Analyst
5 days ago
City of London
CRM DATA ANALYST HYBRID – LONDON – 2 DAYS A WEEK SALARY UP TO £46,000 Please note, this company is unable to offer sponsorship, and you must be a UK resident to apply THE COMPANY This global premium lifestyle brand is renowned for its iconic fashion, homeware, and fragrance collections. With a long-standing reputation for timeless style and quality craftsmanship, the business continues to innovate across retail, e-commerce, and digital engagement. Data sits at the heart of its customer strategy, and the CRM team plays a pivotal role in driving customer acquisition, retention, and engagement. THE ROLE As a CRM Data Analyst, you’ll join the Customer Experience (CX) team and support the CRM and analytics function. You’ll be responsible for pulling, analysing, and presenting customer data to influence decision-making and drive more effective campaigns. With a focus on storytelling through data, you’ll help shape the CRM strategy, improve customer segmentation, and support the growth of acquisition and engagement initiatives. Your responsibilities will include: • Supporting the CRM team with analysis, reporting, and campaign performance insights., • Designing customer segments and helping optimise targeting strategies., • Pulling, cleaning, and interpreting customer data to create actionable insights., • Building and maintaining data pipelines to support CRM campaigns., • Creating dashboards and visualisations to communicate performance to stakeholders., • Partnering with data, CRM, and wider CX teams to deliver scalable, data-led solutions. REQUIREMENTS Must-Have: • Strong SQL skills, with experience in creating tables, joins, and pipelines., • Experience working with visualisation tools (Tableau, DataIQ, or similar)., • Commercial understanding of CRM performance metrics., • Excellent communication skills with the ability to tell a story through data., • Python for data manipulation and analysis., • Experience with ESP platforms (e.g., Zeta or similar)., • Knowledge of data architecture and infrastructure in CRM contexts. WHY WORK HERE? • Join a globally recognised brand with a rich heritage and modern customer-first vision., • Play a key role in shaping CRM strategy and driving data-led marketing., • Hybrid working model with strong work-life balance., • Be part of a skilled, collaborative CX and data team where your insights have direct impact.