Chief Marketing Officer Drinks Startup
hace 1 día
Knowsley
JD&CO is partnering with a bold drinks startup that has been making a big name for itself over the past few years. Its drinks combine taste and refreshment, with a strong focus on planet and sustainability; established in the North West and backed by fresh investment, the business is looking to appoint a Chief Marketing Officer to deliver a step-change in brand marketing and unlock the next stage of growth. THE ROLE This is about building a brand and creating marketing that cuts through, sticks, and spreads. Were looking for best-in-class challenger work - work thats unmistakable in market and builds memory over time. We want marketing that people actually love and discuss with friends, in a category that has produced some of the worlds most recognisable brands. And, though brand will lead, the marketing strategy must also lean hard into performance and trade activation that turns brand attention into commercial results. The successful candidate will know exactly which levers to pull, where, and when, owning the plan across retail and digital to maximise visibility, availability, and conversion. In short, this is a brand-led, performance-disciplined agenda: make the brand famous, then make the most of every impression and meter of shelf. RESPONSIBILITIES Brand & Consumer • Champion the consumer: put insight at the heart of strategy and execution., • Define and evolve brand positioning and the creative platform, making healthy refreshment simple, inspiring and irresistible., • Take full accountability for marketing-driven growth: awareness, penetration, revenue impact and rate of sale in partnership with commercial teams., • Drive DTC growth; optimise paid/owned/earned with rigorous test-and-learn., • Own CRM, community and loyalty; turn audience love into advocacy and repeat., • Build, mentor and inspire a high-performing in-house team (plus agency partners)., • Lead creative, PR, digital and media partners; set the bar for craft and results., • Partner with retailers and key customers on joint business planning and trade marketing., • Represent marketing in board/investor updates and appropriate public forums. ABOUT YOU • Brand-first comms leader. You set clear comms strategy, rally teams behind it, and deliver standout work in the real world. You can show a portfolio that proves it., • Numbers & data-literate. Strong on performance levers and measurement - comfortable with dashboards, CAC/LTV, incrementality, media mix, ROI, and test-and-learn to move rate of sale week by week., • Scale-up native. Strategically trained somewhere along the way, but steeped in start-up/scale-up life where strategy and execution blend. Pure big-global FMCG-only wont be the fit., • Constructive challenger. Evidence-led and pragmatic at Exec level; comfortable calling things out and improving plans in service of the consumer and brand., • Player-coach. Happy switching from shaping the creative platform with agencies to hands-on delivery - answering customer emails, joining samplings, talking to shoppers., • Founders partner, in person. You like sitting close to the action, on-site most of the week, • Living in, or willing to relocate to, the North West Finally This is a targeted search. Please apply only if you meet the essential criteria, we expect high interest and may not be able to respond to everyone individually. JD&CO is passionate about championing diversity and challenging unconscious bias; every application is reviewed with care. Please follow our LinkedIn page for updates.