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LSL Capital is on the hunt for a talented Digital Marketing Executive to join our dynamic team. This role is for someone who embodies creativity and has an appetite for thriving in the bustling world of social media and digital communications. Key Responsibilities: - Strong Social Media Strategy & Management : Cultivate and manage our brand's presence and performance KPI’s for all the brands across various social platforms. Implement campaigns to increase reach and following across all agreed social platforms. Engage with our audience, respond to queries in a timely manner, and create an inviting community atmosphere. - Strategic Planning: Working with the team to design and implement social media strategies that align with business goals. Analyse the performance of social media campaigns and pivot strategies as necessary to enhance engagement and results. Monitor social media channels for trends and discussions relevant to the luxury hospitality industry and the brands. - Content Creation: Craft high-quality, original content tailored to our brand's voice and image. Collaborate with other departments to ensure that the visual and verbal narratives are consistent and effective. Consistently uphold the individual brand guidelines and ensure all content and promotional materials align with the brands’ characters. - Analytics and Reporting: Utilize social analytic tools to track and measure the performance of monthly growth and performance of the property’s social media accounts and campaigns. Create and submit detailed monthly reporting for each property account with learnings and insights on adjusting strategies based on the data-driven findings. - Digital Communications: Take charge of website maintenance, ensuring content is current, user-friendly, and optimised for search engines. Curate compelling newsletters and implement initiatives to grow our database. - Digital Advertising: Support on creation and management of digital ad campaigns across various channels. Manage budgets, review and report on monthly organic & paid social performance and provide strategic directive for future campaigns based on learnings, working with the team and a digital agency. Ideal Candidate: - Proven experience in digital marketing and hospitality/ lifestyle brand. - Proficient in the use of social media management tools and digital analytic software to track engagement and campaign performance. - Strong understanding of digital marketing strategies and best practices. - Experience using analytical tools to interpret monthly performance metrics to inform strategy for each social media account - Passion for hospitality and its multi-culture environment, with the ability to infuse cultural nuances into marketing strategies. - Self-motivated, creative thinker, with a knack for staying ahead of digital trends. - Excellent verbal and written communication skills. - Strong eye for design and visual storytelling abilities. - Experience in content editing, website management, CMR and CMS systems. In return for your expertise, we promise a collaborative working environment, opportunities for professional growth, and the ability to make a real impact. Are you ready to put your digital marketing talents to work and connect cultures? If you hold a strong background in crafting engaging digital narratives, apply now!
As an SEO & Digital Marketing Executive, you'll craft and execute cutting-edge SEO and digital marketing strategies to enhance our online presence. Your role focuses on optimising our website for search engines, managing digital advertising campaigns, and analysing performance metrics to drive traffic and engagement. The candidate is required to contribute to develop integrated marketing campaigns to promote the company’s services and products. The candidate needs to plan, advert, organise event etc. to facilitate the marketing about the service of the company to the targeted customers. Entry Requirements of this Job: The minimum requirement for this job is that the candidate must possess a BTEC/SQA award or A levels/H grades or equivalent qualification. However, experience in working in similar position for long time will be considered and preferred. Tasks required by this job include: As a marketing executive, you will need to: • Communicate with targeted customers to build and develop customer relationships. • Discuss business methods and services and target customer group in order to identify marketing requirements. • Establish an appropriate quantitative and qualitative market research methodology and prepare proposals outlining programmes of work and details of costs. • Help with marketing plans, advertising, direct marketing and campaigns. • Run social media channels such as Facebook, Instagram and Tweeter etc. • Organise and attend events such as conferences, seminars, receptions and exhibitions. • Maintain and update customer databases to inform the customers about our promotions.