Public Relations Manager
1 day ago
New York
Title: PR Manager, Hospitality Type: fulltime Onsite: 5 days/week Location: NYC Salary: $75-80k About the role: As PR Manager, Hospitality, you will oversee day-to-day strategy and execution across multiple accounts, cultivate meaningful media and tastemaker relationships, guide junior staff, and serve as a trusted partner to clients. You should be equally comfortable developing long-range campaign strategy, managing openings and launch moments, hosting media, and spotting the cultural hooks that turn a good story into a great one. This is a highly visible role for someone who is energized by being out in the world, immersed in the hospitality landscape, and committed to producing standout results. Responsibilities: • Lead day-to-day public relations efforts across a portfolio of hospitality clients, ensuring strong execution, responsiveness, and quality control., • Develop and implement annual and seasonal communications strategies tailored to each client’s goals, brand positioning, and business priorities., • Create integrated PR calendars that align launches, openings, menu rollouts, partnerships, awards timelines, and cultural moments., • Build and maintain strong relationships with key media across food, beverage, travel, lifestyle, business, and local market outlets., • Pitch a wide range of stories including restaurant and hotel openings, chef and leadership news, partnerships, seasonal programming, and trend-driven narratives., • Manage press outreach across traditional media as well as digital-first platforms including newsletters, podcasts, Substacks, and emerging editorial channels., • Oversee critic strategy, press hosting, and awards submissions with discretion, organization, and a long-term view of brand positioning., • Coordinate individual media visits, group press trips, tastings, preview events, and hosted experiences from planning through follow-up., • Position chefs, founders, hoteliers, general managers, and beverage leaders as compelling spokespeople through thoughtful media strategy and narrative development., • Draft and refine high-quality written materials including press releases, media alerts, bios, talking points, briefing documents, and client recaps., • Lead influencer and tastemaker initiatives across paid and organic campaigns, including sourcing, outreach, execution, and performance tracking., • Concept and manage experiential activations such as openings, launch events, preview dinners, collaborations, takeovers, and press-facing moments., • Handle timelines, budgets, vendors, logistics, and run-of-show details for events and campaign initiatives., • Monitor industry trends, competitor activity, editorial movement, and cultural conversations to identify timely opportunities for clients., • Provide thoughtful support during reputation-sensitive situations, including reviews, social media issues, and other high-pressure communications moments., • Track and report on coverage, influencer performance, campaign metrics, and client KPIs, helping connect PR activity to broader business impact., • Manage and mentor junior team members, offering guidance, feedback, and support in their day-to-day growth and development. Qualifications: • 4+ years of public relations experience in an agency or in-house setting, with significant hospitality exposure., • Demonstrated success working with restaurants, hotels, bars, chefs, or hospitality lifestyle brands., • Strong media relationships across food and drink, travel, lifestyle, and city or regional dining press., • Experience supporting launches, openings, media hosting, and awards or critic-focused communications strategies., • Ability to manage multiple accounts and competing priorities with strong organizational discipline., • Excellent writing, editing, and verbal communication skills., • Polished client-facing presence and confidence representing the agency in high-touch environments., • Experience mentoring junior staff and contributing to a collaborative team culture., • Comfort working with industry tools such as LaunchMetrics, Cision, Meltwater, Muck Rack, Microsoft Office, and Google Workspace., • A genuine passion for hospitality and the cultural landscape surrounding food, beverage, and travel.