Senior Influencer Marketing Manager
20 days ago
New York
Job DescriptionSenior Influencer Marketing Manager Position: Full-Time Location: This position offers remote work from California/Denver/New York. Please be aware that applications from candidates residing outside of California/Denver/New York will not be considered. OVERVIEW Movement Strategy is looking for a Senior Influencer Marketing Manager to lead and elevate our creator programs. You will report to the Director, Influencer Marketing, and work closely with our Creative, Organic Social, and Paid teams. This is a strategic, data-informed, trend-obsessed, relationship-driven role. You'll sit at the bridge between brand strategy, creator talent, and creative production, translating client goals into native social concepts that actually land. You have a sharp, instinctive eye for what makes a great creator partner, looking past vanity metrics to evaluate audience authenticity, engagement health, creative versatility, and on-camera presence. If you know how to spot the right creator before the data catches up, and can turn a business goal into a brief that gets authentic, scroll-stopping content A BIT ABOUT US Movement Strategy creates content and campaigns for the world's most exciting brands. We win awards, make headlines, shatter engagement numbers and celebrate the journey along the way. It's why companies like Netflix, Amazon, Spotify, and Intuit come to us again and again. We're fully remote with hubs in New York, Denver, and LA, and a presence all across the US. We believe collaboration is what takes our work from good to great, and at times, even to legendary status. We champion diverse opinions and creativity in every department, and provide professional development and learning opportunities with the goal of helping you discover your best work today, and learn how to make it even better in the future. KEY FOCUS AREAS Creative Collaboration & Trend Foresight: 40% • Work hand-in-hand with Creative Directors to co-develop creator briefs, bridging scripted hero spots, native creator integrations, and product demos, • Craft clear, inspiring briefs that give creators room to be authentic while guaranteeing client deliverables hit key messaging pillars, • Continually monitor and report on emerging social trends, audio cues, storytelling formats, and platform features across TikTok, Instagram, YouTube, and emerging channels, • Spot high-value creator partners using an intuitive and data-backed approach, looking beyond follower counts to evaluate voice, brand alignment, and on-camera presence, • Analyze visual and messaging performance data to feed creative insights back to talent and the internal team Campaign Strategy & Execution: 40% • Develop, implement, and scale holistic influencer strategies spanning top-of-funnel awareness down to performance-driven affiliate, spark ads, and whitelisting tactics, in partnership with Paid Social, • Manage comprehensive campaign lifecycles across multiple accounts: outreach, rate negotiations, contract execution (exclusivity, usage rights), content review, publishing, and FTC compliance, • Manage influencer program budgets, track key metrics (EMV, CPA, ROAS, Engagement), and deliver performance reports to stakeholders, • Maintain relationships with talent, agencies, and creator managers to build a growing network of long-term ambassadors Production & Producer Collaboration: 20% • Work alongside agency Producers to plan, schedule, and execute creator shoots across creator-shot and agency-produced/studio environments, • Understand shoot mechanics, call sheets, deliverable specs, talent usage rights, and multi-timeline production workflows from pre- through post-production, • Serve as the influencer subject matter expert on set, ensuring talent is comfortable, on-brief, and delivering natural, native-feeling performances QUALIFICATIONS Experience & Background • 5 to 7 years of dedicated experience in influencer marketing, creator strategy, or social-first content production, • Prior agency experience (advertising, marketing, or PR) strongly preferred, • Hands-on experience working alongside agency Producers, video production teams, and in live shoot or studio environments Trend & Platform Literacy • Deep knowledge of platform-specific content mechanics (TikTok visual hooks, Reel dynamics, YouTube Shorts pacing), • Experience with creator platforms (e.g., CreatorIQ, Grin, Aspire, Traackr, LTK) and social analytics tools Business & Negotiation Savvy • Proven track record negotiating usage rights (whitelisting/dark posting), exclusivity terms, and performance-based contracts Communication & Relationship Building • Exceptional storytelling, briefing, and interpersonal skills to seamlessly liaise between internal creative teams, agency producers, and external creators Nice to have • Hands-on content creation: ability to directly create, produce, and/or edit social-forward content, • Technical production knowledge: understanding of the mechanics and nuances of content production and experience working within these environments IDEAL QUALITIES • High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams., • You have an overall understanding of today's fast-paced social media landscape and have a strong personal interest and knowledge of both leading and next-up influential creatives in the social media space., • You're proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and advance the work., • You're up to speed on current pop culture and industry trends whether it's the latest functionality rolling out on TikTok or the next viral meme on the Internet., • You exercise both your left and right brains, in that you are both creative and strategic., • You're a skilled communicator with an inquisitive and enthusiastic attitude—ready to learn fast, absorb information fast, and implement fast!, • You're innately resourceful when it comes to mining for information and you're accustomed to always thinking ahead in life., • You are a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action., • You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team. BENEFITS & PERKS Movement Strategy's approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York. As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow. • 100% employer contribution for health (base plan), vision, and dental, • 401K Retirement Plan with Company Match, • Short and Long Term Disability, • Life Insurance & AD&D, • Paid Parental Leave, • Fully-Remote Agency, • Flexible Unlimited Paid Time Off, • Take-As-You-Need Paid Time Off, • Take-As-You-Need Paid Mental Health Days, • 10 days minimum required off per year, • Company Paid Holidays and More, • Week-Long Winter Agency Closure, • Support for continued education, • New Business Referral Bonus, • Movement Journey Program - Stipend for personal growth, • Health and Wellness Program, • WeWork Membership, • Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees, • Employee Resource Groups SALARY & COMPENSATION In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy's total compensation package for employees. Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. Pay Range: $85,000 - $98,000 salary Movement Strategy is an Equal Opportunity Employer Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement's name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.
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