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Position: Marketing Specialist / Marketing Manager Location: Flushing, New York Employment Type: Full-time (part time availabe) Hwarak Lab is seeking a Marketing Specialist/Manager to lead the success of our first U.S. flagship store in Flushing, New York. Situated in the heart of Chinatown, the role requires a marketer who can design and execute strategies specifically targeting the Chinese community. Candidates with proven experience in driving store sales growth will be highly preferred. This role involves creating and executing impactful online and offline marketing campaigns to attract customers, achieve sales goals, and establish a strong presence in the local market. 1. Marketing Strategy and Execution Develop and implement data-driven marketing strategies targeting the Chinese community. Plan and execute campaigns on platforms popular with Chinese audiences, including Xiaohongshu, WeChat, and TikTok. Organize in-store promotions, local partnerships, and community-based events to engage and attract customers. Create and execute innovative marketing campaigns to drive revenue growth and exceed sales targets. 2. Offline Marketing Plan and execute offline marketing events and promotions to maximize foot traffic to the store. Utilize print materials (e.g., flyers, banners) and organize on-site events to enhance brand visibility. Strengthen connections with the local business district and build customer loyalty through targeted offline campaigns. 3. Content Development and Funnel Creation Build and manage content funnels across Xiaohongshu, WeChat, TikTok, Instagram, and Facebook. Lead the creation and planning of content tailored to each platform’s audience to boost brand awareness and engagement. Develop and execute content strategies optimized for the Chinese community, including social media posts, promotional videos, and app-based campaigns. Collaborate with designers to produce high-quality visual content. 4. Community Engagement and Localization Monitor trends and insights within the Flushing Chinese community and incorporate them into marketing strategies. Build and maintain local partnerships to strengthen ties with the Chinese community and enhance brand loyalty. Required: 1. Fluency in Mandarin and the ability to communicate effectively with the Chinese community. 2. Experience managing campaigns on platforms such as Xiaohongshu, WeChat, and TikTok. 3. Proven ability to develop and execute strategies that achieve sales goals. 4. Experience with both online and offline marketing campaigns. 5. Excellent verbal and written communication skills in English. Preferred: 1. Proven track record of driving store sales growth, with documented success in achieving or exceeding sales targets. 2. Experience working in a startup environment or with emerging brands. 3. Basic understanding of Korean food and culture. 4. Proficiency with tools such as Canva and Photoshop. 5. Play a pivotal role in designing and executing targeted marketing strategies for the Chinese community, directly influencing brand growth. 6. Contribute to both online and offline marketing efforts with tangible impacts on store performance. 7. Leverage your experience in driving sales to support Hwarak Lab’s ambitious expansion plan to 100+ locations. 8. Be part of a dynamic and creative work environment where your ideas and execution can directly contribute to success. 9. Competitive salary with performance-based bonuses. If you are passionate about growing a brand and making a tangible impact on Hwarak Lab’s expansion in the U.S., apply now and join our team!
Are you a creative marketing maven with a passion for making a difference in the lives of people in the community, Do you thrive on engaging with the community and promoting valuable services? If you're ready to take on an exciting marketing role, we have the perfect opportunity for you! About Us: We are a thriving adult day care center in the heart of the Bronx, dedicated to providing exceptional care and support to our beloved community. Our state-of-the-art facility offers a warm and welcoming environment where members can socialize, participate in enriching activities, and receive personalized care from our compassionate team. Position: Marketing Professional (English and Spanish) Responsibilities: Develop and execute creative marketing strategies to raise awareness about our adult day care center in the Bronx. Engage with local communities, community centers, senior residences, and other relevant venues to promote our services, fluently communicating in both English and Spanish. Organize and participate in community events, health fairs, and outreach programs to connect with potential clients and caregivers, using bilingual skills to effectively communicate and connect. Distribute marketing materials, including flyers, brochures, and promotional items, to key locations in the Bronx, reaching out to diverse communities effectively. Cultivate relationships with local businesses and organizations to explore potential partnerships and referral opportunities, leveraging language skills to build rapport. Monitor and analyze the effectiveness of your marketing initiatives, providing insightful feedback to the marketing team. Requirements: Proven experience in marketing, preferably in healthcare, senior care, or related industries. Fluency in both English and Spanish, with exceptional communication and interpersonal skills in both languages. A deep understanding of the Bronx community and the ability to identify target areas for effective marketing. Strong organizational skills and the ability to coordinate and execute successful marketing events, utilizing marketing skills to engage diverse audiences. Demonstrated creativity in developing unique and eye-catching marketing campaigns in both English and Spanish. A genuine passion for serving the community and a commitment to enhancing their quality of life. Perks: Join a warm and inclusive team that values the well-being of our members and staff alike. Competitive compensation package with opportunities for growth and advancement. Make a meaningful impact on the lives of people in the community and their families. Be part of a supportive work environment that fosters collaboration and creativity. How to Apply: Are you ready to use your marketing expertise to create a positive impact in the lives of the residents in the Bronx? Please submit your updated resume, along with a compelling cover letter highlighting your marketing experience, and your genuine interest in working with the people of the community. submit your application. We're excited to hear from you! Job Type: Full-time Pay: $35,000.00 - $80,000.00 per year Benefits: 401(k) Compensation Package: Quarterly bonus Schedule: 8 hour shift Weekends as needed Experience: Sales: 2 years (Required) Ability to Commute: Bronx, NY (Required) Ability to Relocate: Bronx, NY: Relocate before starting work (Required) Work Location: On the road
Location: TraxNYC, New York, NY Role Summary: TraxNYC is seeking a charismatic and customer-focused Jewelry Sales Associate to join our team. This role is integral to providing an exceptional shopping experience for our clientele. The ideal candidate will have a passion for luxury jewelry, excellent communication skills, and the ability to build strong relationships with customers in a fast-paced retail environment. Responsibilities: Customer Engagement: Greet and assist customers, providing personalized recommendations based on their preferences and needs. Build and maintain lasting relationships with clients, fostering loyalty and trust. Educate customers about the quality, craftsmanship, and uniqueness of TraxNYC jewelry. Sales Performance: Meet and exceed individual and team sales targets. Upsell and cross-sell products to maximize sales opportunities. Handle customer inquiries, follow-ups, and resolve any concerns professionally. Product Knowledge: Stay updated on the latest jewelry trends, company offerings, and industry developments. Provide detailed information about materials, designs, and care instructions for jewelry pieces. Store Operations: Maintain the appearance of the store, ensuring displays are visually appealing and well-stocked. Assist with inventory management, including stock checks and restocking items as needed. Process transactions accurately and efficiently using the store's point-of-sale system. Qualifications: Previous experience in luxury retail sales, jewelry sales, or a similar customer-facing role is highly preferred. Excellent interpersonal and communication skills with a strong ability to connect with diverse customers. A passion for luxury goods and an understanding of fine jewelry craftsmanship. Sales-driven mindset with the ability to work toward and achieve goals. Basic computer skills; experience with CRM or inventory management software is a plus. GIA certifications or similar qualifications are a plus. What We Offer: Commission-based earnings only. Opportunities to work with a vibrant and creative team in the luxury jewelry industry. Employee discounts on all TraxNYC products. A collaborative work environment with opportunities for growth and professional development. Job Type: Full-time Pay: Commission-based earnings only Expected Hours: 45-50 per week Benefits: Employee discount Commission-based earnings PTO & sick days after 1 year of tenure