DTC & Performance Marketing Manager
20 days ago
Henderson
Job Description POSITION SUMMARY The DTC and Performance Marketing Manager is responsible for driving direct-to-consumer revenue growth, customer acquisition, and conversion performance across all digital DTC channels. This role executes ROI-driven, direct-response marketing strategies that generate immediate, measurable results, while continuously optimizing the customer journey, offers, and conversion funnels. This position plays a critical role in scaling our DTC business through data-driven campaign execution, performance marketing, and conversion optimization, working cross-functionally with Creative, Product, Sales, and Operations. This role reports to the Head of Growth & Strategy and is responsible for executing DTC growth initiatives within the broader enterprise growth roadmap. Strategic revenue targets, portfolio allocation, and brand prioritization are defined at the Growth & Strategy level. This role owns execution and performance delivery within those parameters. WHAT YOU’LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES) E-Commerce & Revenue Growth • Own and optimize DTC e-commerce performance, focusing on revenue, conversion rate, average order value (AOV), and customer lifetime value (LTV), • Manage and optimize website merchandising, promotional calendars, and offer strategies, • Partner with Product and Operations to ensure accurate product launches, pricing, inventory alignment, and fulfillment readiness, • Drive growth through upsells, cross-sells, bundles, subscriptions, and promotional campaigns Direct Response & Performance Marketing • Execute direct-response campaigns across paid media, email, SMS, and on-site channels, • Develop and test offers, landing pages, funnels, and promotional messaging, • Lead A/B testing initiatives to improve conversion rates and campaign profitability, • Monitor CAC, ROAS, LTV, and funnel performance to guide optimization decisions Lifecycle & Retention Marketing • Own lifecycle marketing strategy and execution across email and SMS channels, • Develop and optimize customer journeys including welcome, abandoned cart, post-purchase, replenishment, subscription conversion, and win-back flows, • Implement segmentation strategies to increase engagement and lifetime value, • Drive measurable improvements in open rates, click-through rates, and repeat purchase behavior through structured testing and optimization Digital Marketing & Channel Management • Manage and optimize e-commerce marketing channels including:, • Paid media (search, social, retargeting), • Email & lifecycle marketing, • Website CRO and on-site personalization, • Collaborate with Creative and Media teams to ensure messaging aligns with performance goals, • Support SEO and content initiatives that drive qualified traffic and conversions Founder Voice & Conversion Messaging • Ensure messaging across funnels, email, paid media, and landing pages reflects founder and brand voice integrity while optimizing for measurable performance, • Collaborate with Creative to maintain consistency between brand storytelling and direct-response performance objectives, • Maintain regulatory-compliant messaging Analytics, Reporting & Optimization • Track and analyze performance using analytics and attribution tools, • Build and deliver clear, actionable performance reports to marketing leadership, • Identify insights and opportunities to improve campaign efficiency and revenue impact, • Continuously refine the DTC marketing mix based on data and market feedback, • Develop scalable reporting systems that provide visibility into DTC performance and contribution to company revenue targets Cross-Functional Collaboration • Work closely with:, • Creative teams on assets, offers, and messaging, • Product and Operations on launches and inventory planning, • Customer Care on customer insights and feedback loops, • Ensure marketing initiatives align with brand standards, compliance, and business objectives WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS) • Bachelor’s degree in Marketing, Business, or related field, • 5+ years of experience in e-commerce, DTC, or performance marketing, • Proven success driving direct-response, ROI-focused campaigns, • Strong experience with conversion optimization, funnel development, and customer acquisition, • Demonstrated ability to manage and interpret performance metrics Preferred Qualifications • Experience in pharmaceuticals / nutraceutical or dietary supplements, or functional foods, • Experience scaling DTC or e-commerce operations in high-growth environments, • Familiarity with integrated martech stacks and optimization strategies Technical & Functional Skills Hands-on experience with: o E-commerce platforms and CMS o Marketing automation and CRM systems o Analytics and reporting tools (GA, dashboards, attribution platforms) Strong understanding of: o Paid media and digital acquisition channels o Email and lifecycle marketing strategies o Testing methodologies and data analysis Familiarity with customer journey mapping and attribution models Leadership & Professional Skills · Highly analytical with strong problem-solving capabilities · Ability to translate data into actionable strategies · Strong communication and collaboration skills · Organized, execution-focused, and comfortable in fast-paced, growth environments WORKING CONDITIONS · Duties are performed primarily in a smoke-free manufacturing environment • We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space. Requirements WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS) • Bachelor’s degree in Marketing, Business, or related field, • 5+ years of experience in e-commerce, DTC, or performance marketing, • Proven success driving direct-response, ROI-focused campaigns, • Strong experience with conversion optimization, funnel development, and customer acquisition, • Demonstrated ability to manage and interpret performance metrics Preferred Qualifications • Experience in pharmaceuticals / nutraceutical or dietary supplements, or functional foods, • Experience scaling DTC or e-commerce operations in high-growth environments, • Familiarity with integrated martech stacks and optimization strategies Technical & Functional Skills • Hands-on experience with:, • E-commerce platforms and CMS, • Marketing automation and CRM systems, • Analytics and reporting tools (GA, dashboards, attribution platforms), • Strong understanding of:, • Paid media and digital acquisition channels, • Email and lifecycle marketing strategies, • Testing methodologies and data analysis, • Familiarity with customer journey mapping and attribution models Leadership & Professional Skills • Highly analytical with strong problem-solving capabilities, • Ability to translate data into actionable strategies, • Strong communication and collaboration skills, • Organized, execution-focused, and comfortable in fast-paced, growth environments PHYSICAL REQUIREMENTS • Frequent sitting, standing, walking, • Able to lift up to 25 lbs. Benefits ProCaps provide : • A competitive starting salary!, • Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!, • Paid Time Off, Eight (8) Company Holidays, • 401(k) with Company Match – up to 4.5%, • 100% Company Life Coverage, • 100% Short Term Disability Coverage, • Gym Membership Reimbursement, • Vitamin Allowance + Discounts, • Company-Funded Health Savings Account ($1,600/year), • Cash Reward Employee Referral Program, • Pet Insurance, • Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!