Director of Marketing
3 days ago
Henderson
Job Description POSITION SUMMARY The Director of Marketing leads our marketing efforts and Marketing Team driving measurable growth for our organization. This role requires a strategic leader with deep expertise in direct response and direct to consumer marketing and a proven track record of delivering ROI-focused campaigns that generate immediate, trackable results. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Strategic Leadership • Develop and execute comprehensive marketing strategies that align with business objectives and vision, • Lead cross-functional marketing initiatives and collaborate with sales, product, creative, and executive teams, • Build and manage marketing budgets, ensuring optimal allocation across channels and campaigns, • Establish key performance indicators and marketing metrics to measure success and ROI Direct Response Marketing Expertise • Design and implement direct response campaigns across multiple channels including digital, direct mail, email, and paid advertising, • Create compelling offers, landing pages, and conversion funnels that drive immediate customer action, • Conduct rigorous A/B testing and optimization to maximize response rates and conversion performance, • Analyze customer lifetime value, acquisition costs, and campaign profitability to inform strategic decisions Team Management & Development • Build and lead a team of marketing professionals, fostering growth and professional development to build a high-performing marketing department, • Establish marketing processes, workflows, and best practices to ensure consistent execution, • Collaborate with agency partners and external vendors/contractors to extend team capabilities Campaign Execution & Analytics • Oversee multi-channel marketing campaigns from concept through execution and analysis, • Implement advanced tracking and attribution systems to measure campaign effectiveness, • Generate detailed performance reports and present insights to the CEO and executive leadership, • Continuously optimize marketing mix based on data-driven insights and market feedback Requirements Preferred Qualifications • MBA in Marketing, Business, or related field, • Experience in Nutraceuticals, Pharmaceuticals, Functional Foods industries, • Familiarity with marketing technology stack integration and optimization, • Previous experience scaling marketing operations in high-growth environments Essential Experience • Bachelors Degree in Marketing, Business, or equivalent, • 7+ years of marketing experience with at least 4 years in leadership roles, • Strong background in direct response and direct to consumer marketing with proven success in creating campaigns that generate immediate, measurable results, • Demonstrated expertise in conversion optimization, funnel development, and customer acquisition, • Experience managing marketing performance metrics Technical Skills • Proficiency with marketing automation platforms, CRM systems, and analytics tools, • Deep understanding of digital marketing channels including PPC, social advertising, email marketing, and SEO, • Experience with testing methodologies, statistical analysis, and data interpretation, • Knowledge of marketing attribution models and customer journey mapping Leadership & Strategic Abilities • Proven track record of building and leading high-performing marketing teams, • Strong analytical and problem-solving skills with ability to translate data into actionable insights, • Excellent communication and presentation skills for executive-level reporting, • Experience collaborating with sales teams and understanding of sales-marketing alignment WORK ENVIRONMENT • Duties are performed primarily in a smoke-free office environment, • We are an equal opportunity employer committed to creating an inclusive environment for all employees. PHYSICAL REQUIREMENTS • Frequent sitting, standing, walking, • Able to lift up to 25 lbs. Benefits ProCaps provide : • A competitive starting salary!, • Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!, • Paid Time Off, Eight (8) Company Holidays, • 401(k) with Company Match – up to 4.5%, • 100% Company Life Coverage, • 100% Short Term Disability Coverage, • Gym Membership Reimbursement, • Vitamin Allowance + Discounts, • Company-Funded Health Savings Account ($1,600/year), • Cash Reward Employee Referral Program, • Pet Insurance, • Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!