Vice President, Data Strategy & Analytics
5 days ago
New York
Job Description We are seeking a Vice President of Data Strategy & Analytics to lead the transformation of our data capabilities and unlock new revenue, product innovation, and audience insights across our B2B events and media portfolio. This executive will shape and execute a companywide data strategy that enhances customer understanding, drives product and content optimization, and strengthens commercial performance. As the senior data leader, you will oversee the development of scalable data platforms, modern analytics practices, and AI-driven solutions as appropriate that support audience growth, event performance, marketing effectiveness, and monetizable data products. You will serve as a key advisor to the executive team, ensuring our data assets become a strategic differentiator in the market. Responsibilities Strategic Leadership & Business Impact • Define and drive a multi-year enterprise data strategy aligned with company growth objectives, including audience expansion, event performance optimization, and revenue diversification., • Partner with senior business leaders across events, editorial, sales, marketing, and product to identify high-impact data opportunities and convert insights into measurable business outcomes., • Design data-driven commercial strategies, including segmentation models, audience intelligence, yield optimization, sponsorship analytics, and pricing insights., • Oversee advanced analytics programs that fuel content strategy, customer behavior analysis, event forecasting, churn modeling, and marketing attribution., • Provide executive oversight of data platforms, data engineering, architecture, and governance to ensure accuracy, scalability, and compliance across all business units., • Build a unified view of customer, event, and engagement data through master data management, metadata standards, and data quality programs., • Lead, mentor, and scale a high-performing team spanning data strategy, analytics, engineering, and data governance., • Foster a culture of data literacy and innovation across the company, enabling teams to independently leverage insights in day-to-day decision-making., • Bachelor’s degree required; advanced degree preferred in data science, business analytics, computer science, or related field., • 10+ years of progressive leadership experience in data strategy, analytics, or digital transformation, ideally within media, events, information services, or B2B organizations., • Demonstrated success translating data and insights into business strategy, revenue growth, and customer value creation., • Deep understanding of AI and applied machine learning, with a track record of deploying AI solutions that improve business performance or customer experience., • Strong knowledge of cloud data platforms (e.g., AWS, Azure, Databricks, GCP, Snowflake), modern BI tools (e.g., Power BI, Tableau), and analytics environments., • Proven ability to lead data governance, MDM, and enterprise data management initiatives., • Exceptional executive communication, stakeholder leadership, and strategic storytelling abilities., • Strong commercial mindset with experience supporting sales, marketing, product development, and audience engagement functions., • Ability to operate as both a strategic leader and a hands-on problem solver in a dynamic, fast-paced media environment. ABOUT EMERALD Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year. Join Us at Emerald At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting. Come grow with us! COMPENSATION & BENEFITS Target Compensation: $175,000-200,000 (bonus eligible) Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs. If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@Emerald. com.