Paid Media Specialist
2 days ago
Jacksonville
Job Description As Paid Media Specialist, you will support driving measurable growth through data-driven paid media strategies across a variety of destinations to promote VTrips (and its family of brands) as the premier vacation rental management company in the United States. You are someone who brings together analytical expertise, attention to detail, and a true passion for hospitality. As the company’s first dedicated paid media hire, you will play a foundational role in building and scaling paid acquisition efforts from the ground up within a highly collaborative growth environment. The ideal candidate thrives on precision and performance — optimizing every campaign, keyword, and creative asset to maximize ROI. They balance analytical rigor with creative problem-solving, understanding that effective hospitality marketing requires both insight and storytelling. This includes testing new platforms, refining targeting strategies, and ensuring all campaigns meet strict CPA and ROAS goals across diverse markets. This is a remote position and preference will be given to candidates located in Alabama, Florida, Georgia, Maryland, New Mexico, North Carolina, South Carolina, Tennessee, or Texas. Hospitality and Travel Industry Experience Preferred • Expertise with seasonal and event-based demand patterns., • Understanding of dynamic pricing and availability., • Experience with metasearch engines and OTAs., • Demonstrated execution of visual storytelling for destinations., • Basic knowledge of crisis communication and flexibility., • Previous local market targeting experience. Essential Functions • Plan, launch, and oversee paid media campaign setup and management across Google, Bing, and other digital advertising platforms., • Develop and refine keyword and audience strategies tailored to entice travel in unique destinations., • Manage pacing to achieve performance goals with the ability to document and scale from small budgets to profitability., • Analyze performance data to identify high-impact opportunities for growth and efficiency., • Apply approved testing frameworks to ad copy, bidding strategies, and landing page performance., • Monitor competitor strategies and travel industry trends., • Balance brand building with performance marketing objectives., • Partner with internal teams to align paid media strategy with holistic marketing goals., • Create clear, actionable reports and communicate results to an audience of varied knowledge base., • Provide proactive recommendations backed by data and experience to collaborative discussions., • Identify and test new channels for efficient new customer acquisition., • Support additional company initiatives and projects as assigned. Requirements, Qualifications and Experience • 2-4 years of paid media campaign management experience with a bachelor's degree (or equivalent) in marketing, business administration, or related field; 2+ years in commerce and/or agency setting desired but not required., • Proven success running campaigns for varied hospitality, hotel, and/or travel brands simultaneously., • Established track record of managing multiple monthly budgets with high fiscal responsibility., • Excellent analytical, organizational, and communication skills., • Proficiency in Microsoft applications and reporting tools such as Power BI or Looker Studio., • Strong proficiency in Microsoft Ads, Google Ads, and Google Analytics - certification or equivalent combination of education and experience., • Experience with Google Tag Manager and troubleshooting booking funnels is a plus., • Previous knowledge of paid placements on social media and/or hospitality platforms is a plus., • Demonstrated ability to design impactful content tailored to meet the specific needs of an audience and platform., • Passion for learning, testing, and continuous improvement., • Strong attention to detail with an understanding of business processes and impact in the marketplace., • Ability to excel in a professional remote environment, work collaboratively across teams and manage multiple projects simultaneously. AAP/EEO Statement The Company is an Equal Opportunity Employer and fully subscribes to, as well as practices, the principles of Equal Employment Opportunity. Therefore, we do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, citizenship, marital status, sexual orientation or any other characteristic protected by law in the recruitment, selection, placement, training, compensation and promotion of our employees. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Benefits • Competitive salary., • Comprehensive medical, dental, and vision insurance., • 401(k) retirement plan with company match., • Paid time off and holidays., • Employee discounts on vacation rentals., • Professional development opportunities. Salary Description: $60,000 - $70,000 per year