Are you a business? Hire executive producer candidates in New York, NY
We are seeking a dynamic and innovative Social Media Director to lead and elevate our brand’s presence across all social platforms. As the Social Media Director, you will be responsible for developing a comprehensive social media strategy, creating engaging content, managing our social media team, and driving results that align with business objectives. You’ll be the voice of our brand online, working to increase visibility, enhance audience engagement, and grow our follower base. This role requires a strategic thinker with a passion for digital marketing, creativity, and proven experience in social media management. Key Responsibilities: Develop and implement the overall social media strategy to support brand awareness, engagement, and lead generation. Lead a team of social media managers, content creators, and designers to produce compelling content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). Create and curate high-quality, engaging content (visuals, videos, and copy) that aligns with brand identity and resonates with target audiences. Manage day-to-day social media activity, including content posting, audience interaction, and community engagement. Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to improve results and meet KPIs. Stay current on emerging social media trends, tools, and best practices to keep the brand competitive and relevant. Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure a cohesive brand message. Manage social media advertising budgets, including campaign planning, execution, and optimization. Develop influencer marketing strategies and partnerships to extend brand reach and drive growth. Engage with followers, respond to comments, and manage any social media crises or issues that arise. Continuously analyze social media insights and data to make informed decisions and recommendations. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in social media management, with a track record of success in growing and engaging audiences. Proven leadership experience managing social media teams. In-depth knowledge of social media platforms, analytics tools, and advertising strategies. Strong understanding of digital marketing, content strategy, and audience segmentation. Exceptional communication, copywriting, and editing skills. Creativity with a sharp eye for design and attention to detail. Ability to work in a fast-paced, collaborative environment. Experience with influencer marketing and building partnerships. Strong analytical skills with the ability to interpret data and turn insights into action. Experience in managing social media ad campaigns and budgets. Benefits: Competitive salary Health, dental, and vision insurance 401(k) with company match Flexible working environment Opportunities for professional development and career growth
About Us Harlem Grown’s mission is to inspire youth to live healthy and ambitious lives through mentorship and hands-on education in urban farming, sustainability, and nutrition. Harlem Grown operates 13 urban agricultural sites featuring 5 soil-based urban farms, 4 school gardens, 3 hydroponic greenhouses, and a mushroom chamber. All of our sites are located between 122 and 152 Streets in Central Harlem, Manhattan. Since 2021, our programming has served over 10,000 youth in Harlem, we've produced and distributed over 100,000 servings of food, and diverted over 50,000 pounds of food scraps into local compost operations. Our Programs Harlem Grown provides youth and community development programs focused on urban farming, wellness, and sustainability through the lens of racial justice, food justice, social justice, and equity. Our youth focused programs include intensive school partnerships, educational farm tours, a summer camp, a Saturday enrichment program, monthly community events, an afterschool program, and our Mobile Teaching Kitchen. Our community development programs open to all ages include wellness workshops, special events, food scrap collection for composting, and fresh produce distribution to participants, volunteers, and neighborhood residents. Job Overview Harlem Grown is seeking an outgoing and enthusiastic person to assist with the teaching of our educational programs for children ages birth to 18 and their families. The Educator plays a key role in implementing lesson plans in a variety of our community-based programming, including in-schools, after school, community events, and with our Mobile Teaching Kitchen. This person will connect with our community and partners to promote all our educational programming and will participate in the delivery and demonstration of programs alongside Harlem Grown staff. Responsibilities Prepare Youth for Success - Teach and/or co-teach engaging, age-appropriate programs for children and their families in our partner schools, on our farms, and at community-based organizations - Collaborate with the Education Program Manager and other Educators to plan and execute Saturday programming - Teach and/or co-teach Saturday programming for at our 134th and 127th Street Farms - Teach and/or co-teach in-school programming - Co-create affordable, accessible, and culturally responsive recipes to demo on our farms, on our mobile teaching kitchen, and at our partner schools/organizations - Develop project-based lessons/activities for students to engage in during programming - Lead educational farm tours for partner schools, non-partner schools, and community-based organizations Program Implementation - Collaborate with Harlem Grown program staff to deliver mobile teaching kitchen programs, including prep work before the programs, and clean up after the programs - Assist the mobile teaching kitchen staff to maintain the teaching kitchen’s physical upkeep - Drive truck from time to time to and from events at all our program sites - Promote the mobile teaching kitchen as an essential part of Harlem Grown’s programs, seeking out opportunities to bring it around the Harlem and New York City community, and working and liaising with our school/community partners to incorporate it into their events and programming - Represent Harlem Grown at community-based events - Serve as a role model for youth and reinforce Harlem Grown’s values of honesty, respect, and responsibility - Work as a team member to support Harlem Grown initiatives and programs - Other duties as assigned Basic Qualifications: HS Diploma 1-2 year’s experience working with children 1-2 years' experience working in an after school setting Strong organizational, planning, and leadership skills Ability to work independently and as part of a team Schedule: M-F 10am-6pm September-June; M-F 8am-4pm July-August; some night and weekend availability required. Compensation Range $25 - $25 USD At Harlem Grown, diversity, equity, and inclusion are at the heart of what we do. We are an equal opportunity employer, and are committed to creating a culture of inclusivity, where each individual feels as if their identity, experience, and values are represented and supported. We are dedicated to creating a space where children, especially those of color, are given the opportunity and skills to lead healthy and ambitious lives. We strongly believe in building a team that reflects and appreciates the underrepresented population of students, families, and people that we serve. Become a member of our family.